{"id":2497,"date":"2016-06-06T13:38:16","date_gmt":"2016-06-06T13:38:16","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/new-survey-says-62-bought-team-tee-to-tailgate\/"},"modified":"2025-06-25T16:30:31","modified_gmt":"2025-06-25T20:30:31","slug":"new-survey-says-62-bought-team-tee-to-tailgate","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/new-survey-says-62-bought-team-tee-to-tailgate\/","title":{"rendered":"New Survey Says 62% Bought Team Tee To Tailgate"},"content":{"rendered":"<p>Shockingly, 79% drink while tailgating but just 38% report getting tipsy; <strong><em>Nearly twice as many women as men have painted a body part for a football party<\/em><\/strong><\/p>\n<p><strong>TREVOSE, PA \u2013 September 29, 2011 \u2013<\/strong> A new survey on the tailgating habits of gridiron Americans says 62% bought a logoed football T-shirt and ultimate tailgaters partied like champs with beer, burgers and bets, says the Advertising Specialty Institute (ASI).<\/p>\n<p>The survey concerned promotional products, aka freebies or giveaways, and their use in high school, college or professional football tailgating or parties. Of those surveyed, 66% have been given a free football-related shirt that also advertises a business.<\/p>\n<p>Highlights include:<\/p>\n<ul type=\"disc\">\n<li>62% of those surveyed have attended a tailgating event at a football game.<\/li>\n<li>In the last year, 62% bought a logoed football tee or polo shirt, followed by a hat (52%) and sweatshirt (44%).<\/li>\n<li>79% generally drink alcohol while tailgating or at football parties.<\/li>\n<li>83% generally drink beer, 27% hard alcohol and 17% wine while tailgating.<\/li>\n<li>38% have gotten drunk at a tailgate or football party.<\/li>\n<li>Men eat more at football parties, as they indicated they\u2019ve consumed hamburgers, sausage\/brats, hotdogs, chicken and steak more often than women.<\/li>\n<li>72% participated in a football pool while tailgating.<\/li>\n<\/ul>\n<p>ASI also found the most popular NFL teams among those surveyed are Dallas Cowboys (10%), <a href=\"http:\/\/www.chicagobears.com\/index.html\">Chicago Bears<\/a> (8%) and <a href=\"http:\/\/www.steelers.com\/\">Pittsburgh Steelers<\/a>, <a href=\"http:\/\/www.packers.com\/\">Green Bay Packers<\/a> and <a href=\"http:\/\/www.patriots.com\/\">New England Patriots<\/a> (all 7%). And tailgaters are definitely a hungry lot, chowing down most on chips (73%), hamburgers (72%), hotdogs (62%) and sausage and brats (59%).<\/p>\n<p>And like David Puddy in the \u201cFace Painter\u201d episode of Seinfeld, many tailgaters (17%) also report painting a part of their body before a game. In fact, nearly twice as many women as men have painted a body part for a football party (20% vs. 11%, respectively).<\/p>\n<p>\u201cAmerican football fans rank among the most devoted in the world, and they show their team spirit with logoed team tees and caps they proudly wear to tailgating parties devoted to beer, burgers and betting,\u201d says Timothy M. Andrews, president and chief executive officer of ASI. \u201cPromotional products are also a safe bet for businesses looking for inexpensive and effective advertising for their company, product or event.\u201d<\/p>\n<p>Fans surveyed about their favorite football-related item cited everything from an autographed Joe Namath helmet, Dallas Cowboys clock, Green Bay Packers Crock-Pot and stuffed Penn State Nittany Lion to vehicle flags, terrible towels, bobbleheads and custom golf carts.<\/p>\n<p>One fan cited a Kansas City Chiefs coffee mug, further proving the power of promotional products; he bought it for his dad for Christmas but his dad died before he could give it to him, \u201cso I kept it, and use it nearly every day.\u201d<\/p>\n<p>ASI received 1,261 responses to its survey<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Shockingly, 79% drink while tailgating but just 38% report getting tipsy; Nearly twice as many women as men have painted&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Survey Says 62% Bought Team Tee To Tailgate &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/new-survey-says-62-bought-team-tee-to-tailgate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Survey Says 62% Bought Team Tee To Tailgate\" \/>\n<meta property=\"og:description\" content=\"Shockingly, 79% drink while tailgating but just 38% report getting tipsy; Nearly twice as many women as men have painted...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/new-survey-says-62-bought-team-tee-to-tailgate\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T20:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-survey-says-62-bought-team-tee-to-tailgate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-survey-says-62-bought-team-tee-to-tailgate\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"New Survey Says 62% Bought Team Tee To Tailgate\",\"datePublished\":\"2016-06-06T13:38:16+00:00\",\"dateModified\":\"2025-06-25T20:30:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-survey-says-62-bought-team-tee-to-tailgate\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-survey-says-62-bought-team-tee-to-tailgate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-survey-says-62-bought-team-tee-to-tailgate\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-survey-says-62-bought-team-tee-to-tailgate\\\/\",\"name\":\"New Survey Says 62% Bought Team Tee To Tailgate &#8226; 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