{"id":2496,"date":"2016-06-06T13:38:16","date_gmt":"2016-06-06T13:38:16","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/plastic-bag-bans-boost-sales-of-reusable-promo-bags\/"},"modified":"2025-06-25T16:31:03","modified_gmt":"2025-06-25T20:31:03","slug":"plastic-bag-bans-boost-sales-of-reusable-promo-bags","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/plastic-bag-bans-boost-sales-of-reusable-promo-bags\/","title":{"rendered":"Plastic Bag Bans Boost Sales of Reusable Promo Bags"},"content":{"rendered":"

Companies sink $1.7 billion into logoed totes<\/em><\/strong><\/p>\n

TREVOSE, PA \u2013 September 15, 2011 \u2013<\/strong> The growing worldwide trend toward plastic bag bans is helping push sales of promotional bags into the billions, according to the Advertising Specialty Institute.<\/p>\n

The bags are used to promote everything from local charities to major corporations. Bags accounted for 9.7% of all revenue from the sale of promotional products last year, or $1.7 billion, according to ASI\u2019s 2011 State of the Industry report.<\/p>\n

Searches for bags in ASI\u2019s exclusive promotional products database rose more than 10% in the last year, with more than 10,000 bags from over 800 different suppliers currently available.<\/p>\n

\u201cThere\u2019s no question recyclable bags help reduce the billions of plastic bags circulating around the globe,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cOnce again, the promotional products industry is helping lead the way with a superior marketing tool that does everything from carrying groceries to promoting businesses to saving the environment.\u201d<\/p>\n

According to ASI\u2019s Global Advertising Specialties Impressions Study, bags are great marketing vehicles and when compared with other promotional products like pens and caps, generate the highest number of ad impressions in a month \u2013<\/strong> 1,078 for a single bag \u2013 because they\u2019re used repeatedly in and out of the office, and the message they carry is seen by significant numbers of people.<\/p>\n

The Wall Street Journal <\/em>reports that if each bag is used multiple times \u2013 at least once a week \u2013 four or five reusable bags can replace 520 plastic bags a year.<\/p>\n

\u201cA bag is a functional, usable, ageless item, but it\u2019s even better when you tie in a marketing program to it to make it a worthwhile promotional investment,\u201d said distributor Michelle Altobelli of Altobelli Advantage, Inc. \u201cIt offers great exposure value since it is your advertising walking around the trade show floor, grocery store or college campus.\u201d<\/p>\n

\u201cI\u2019ve recently noticed an influx of interest in both recyclable bags and recycled bags,\u201d said distributor Bob Manning of Proforma Print Marketing. \u201cI think the bans throughout the country have made companies aware they have alternative options, and they\u2019re starting to ask for them.\u201d<\/p>\n

In recent years, a growing number of U.S. communities in states as diverse as Alaska, California and North Carolina, and countries like Italy and India, have banned plastic bags. Recently, according to the Los Angeles Times<\/em>, a city councilman proposed a bag ban that goes beyond action taken in other California cities and counties and calls for stores to stop using paper and plastic bags.<\/p>\n

Reusable bags are often used as promotional products, or advertising specialties, imprinted with logos or slogans to market a company, organization, product, service, achievement or event. Marketers often use freebies in their campaigns to dramatically increase response rates.<\/p>\n

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