{"id":2494,"date":"2016-06-06T13:38:15","date_gmt":"2016-06-06T13:38:15","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/new-supplier-advertising-opportunities-in-esp-web\/"},"modified":"2025-06-26T15:57:39","modified_gmt":"2025-06-26T19:57:39","slug":"new-supplier-advertising-opportunities-in-esp-web","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/new-supplier-advertising-opportunities-in-esp-web\/","title":{"rendered":"New Supplier Advertising Opportunities In ESP Web"},"content":{"rendered":"<p>Innovative ad features will help suppliers grow their businesses<\/p>\n<p><strong>TREVOSE, PA \u2013 August 30, 2011 \u2013<\/strong> The Advertising Specialty Institute today announced the addition of new advertising opportunities in ESP Web designed to help suppliers boost sales with trigger marketing and supplier specials.<\/p>\n<p>The added features are a direct result of feedback from supplier members, performance focus groups conducted at every <a href=\"http:\/\/www.asishow.com\/\">ASI show<\/a> and analysis of usage patterns.<\/p>\n<p>\u201cAt ASI, we use the very latest web marketing strategies to help suppliers promote their products and put their brand in front of distributors, and there\u2019s no better way to increase sales than with trigger marketing,\u201d said Rich Fairfield, ASI\u2019s publisher and executive vice president.<\/p>\n<p>ESP Web\u2019s latest new features include:<\/p>\n<ul type=\"disc\">\n<li><strong>Supplier specials.<\/strong> When a distributor clicks on a product detail page in ESP Web, it triggers the automatic e-mailing of a supplier\u2019s pre-set offer.<\/li>\n<li><strong>Lucky No. 7. <\/strong>ESP Web now offers pay for placement on the top seven spots in any category.<\/li>\n<li><strong>Bolder look for top sellers. <\/strong>Suppliers can sell their products exclusively as one of the monthly list of top sellers highlighted by black, bold text. Hover over a top seller listing and see a supplier-selected product image, ASI number and supplier name.<\/li>\n<\/ul>\n<p>\u201cASI is always looking for ways to make exceptional products even better, and by listening to member suggestions we can now provide even more advertising opportunities to help suppliers grow their businesses,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.<\/p>\n<p>This latest system upgrade will also greatly impact how quickly distributors can service clients, since searching products on ESP is now dramatically faster. Altogether, ASI has added 15 new features and numerous improvements to ESP Web, including simplified user interface and an updated product results screen.<\/p>\n<p>ESP Web improvements follow recent enhancements to ESP Online, the Windows-based version of ESP. ASI supports both ESP Web and ESP Online enhancements and improvements and anticipates further improvements throughout the remainder of this year, into 2012 and beyond.<\/p>\n<p>ESP is the industry\u2019s leading sourcing and marketing program, with millions of product searches conducted in a typical month. Over 35,000 paid users employ ESP to access every product from 3,200 reputable ASI suppliers and to market products to end-buyers. ESP Web runs on standard Internet browsers, including Explorer, Firefox, Apple\u2019s Safari and Google Chrome.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative ad features will help suppliers grow their businesses TREVOSE, PA \u2013 August 30, 2011 \u2013 The Advertising Specialty Institute&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Supplier Advertising Opportunities In ESP Web &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/new-supplier-advertising-opportunities-in-esp-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Supplier Advertising Opportunities In ESP Web\" \/>\n<meta property=\"og:description\" content=\"Innovative ad features will help suppliers grow their businesses TREVOSE, PA \u2013 August 30, 2011 \u2013 The Advertising Specialty Institute...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/new-supplier-advertising-opportunities-in-esp-web\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T19:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-supplier-advertising-opportunities-in-esp-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-supplier-advertising-opportunities-in-esp-web\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"New Supplier Advertising Opportunities In ESP Web\",\"datePublished\":\"2016-06-06T13:38:15+00:00\",\"dateModified\":\"2025-06-26T19:57:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-supplier-advertising-opportunities-in-esp-web\\\/\"},\"wordCount\":390,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-supplier-advertising-opportunities-in-esp-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-supplier-advertising-opportunities-in-esp-web\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-supplier-advertising-opportunities-in-esp-web\\\/\",\"name\":\"New Supplier Advertising Opportunities In ESP Web &#8226; 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