{"id":2483,"date":"2016-06-06T13:38:15","date_gmt":"2016-06-06T13:38:15","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/top-40-distributor-proforma-to-hold-end-buyer-event-at-asi-holiday-preview-tour\/"},"modified":"2016-06-06T13:38:15","modified_gmt":"2016-06-06T13:38:15","slug":"top-40-distributor-proforma-to-hold-end-buyer-event-at-asi-holiday-preview-tour","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/top-40-distributor-proforma-to-hold-end-buyer-event-at-asi-holiday-preview-tour\/","title":{"rendered":"Top 40 Distributor Proforma to Hold End-Buyer Event at ASI Holiday Preview Tour"},"content":{"rendered":"<\/h1>\n<p class=MsoNormal><span style='font-size:10.0pt;font-family:Arial'>TREVOSE, PA \u2013 <\/span><st1_date Year=\"2011\" Day=\"12\" Month=\"7\"><span style='font-size:10.0pt;  font-family:Arial'>July 12, 2011<\/span><\/st1_date><span style='font-size:10.0pt; font-family:Arial'> \u2013 <i>The <\/i><\/span><st1_stockticker><i><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/i><\/st1_stockticker><i><span style='font-size:10.0pt;font-family:Arial'> Show<\/span><\/i><span style='font-size:10.0pt;font-family:Arial'> today announced that Top 40 distributor <span class=SpellE>Proforma<\/span>, <i style='mso-bidi-font-style: normal'>asi\/300094<\/i>, will be co-locating an end-buyer event at the <a href=\"http:\/\/www.holidaypreviewtour.com\/\">ASI Holiday Preview Tour<\/a> in <\/span><st1_City><st1_place><span   style='font-size:10.0pt;font-family:Arial'>Toronto<\/span><\/st1_place><\/st1_City><span style='font-size:10.0pt;font-family:Arial'> (September 27) and <\/span><st1_City><st1_place><span   style='font-size:10.0pt;font-family:Arial'>Philadelphia<\/span><\/st1_place><\/st1_City><span style='font-size:10.0pt;font-family:Arial'> (October 26). <o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal><span style='font-size:10.0pt;font-family:Arial'>\u201cWe were thrilled when <span class=SpellE>Proforma<\/span> approached <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> to work with them in developing an end-buyer program for their Owners,\u201d stated <span style='color:black'>Dan <span class=SpellE>O\u2019Halloran<\/span><\/span>, <span style='color:black'>Executive Vice President, Distributor Services, <\/span><\/span><st1_stockticker><span  class=GramE><span style='font-size:10.0pt;font-family:Arial;color:black'>ASI<\/span><\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial;color:black'>.<\/span><span style='font-size:10.0pt;font-family:Arial'> \u201cWith a strategic full-day schedule, exhibitors will be able to meet with <span class=SpellE>Proforma<\/span> Owners and their end buyers in the morning before spending quality time with hundreds of distributors during the traditional distributor portion of the <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> Holiday Preview Tour.\u201d<o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal><span style='font-size:10.0pt;font-family:Arial'>All ad specialty distributors are invited to attend the <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> Holiday Preview Tour for free which features industry-specific education from 9 a.m.-11 a.m., tabletop exhibits from 11 a.m.-4 p.m. and a networking reception from 4 p.m.-5 p.m. These full-day shows are the perfect forum for distributors to meet with 80+ suppliers, while finding hot, unique items for the all-important fourth quarter.<o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal><span style='font-size:10.0pt;font-family:Arial'>\u201cThis is a great opportunity for <\/span><st1_stockticker><span style='font-size:10.0pt;  font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt; font-family:Arial'> to test an end-buyer component in conjunction with our smaller one-day shows,\u201d said Karen <span class=SpellE>DiTomasso<\/span>, Vice President of Sales for <i style='mso-bidi-font-style:normal'>The <\/i><\/span><st1_stockticker><i  style='mso-bidi-font-style:normal'><span style='font-size:10.0pt;font-family:  Arial'>ASI<\/span><\/i><\/st1_stockticker><i style='mso-bidi-font-style:normal'><span style='font-size:10.0pt;font-family:Arial'> Show<\/span><\/i><span style='font-size:10.0pt;font-family:Arial'>. \u201cShould exhibitors choose to participate in <span class=SpellE>Proforma\u2019s<\/span> program, they will be able to spend quality time with <span class=SpellE>Proforma<\/span> Owners, and their end buyers, during the designated <span class=SpellE>Proforma<\/span> end-buyer hours of <\/span><st1_time Minute=\"0\" Hour=\"9\"><span style='font-size:10.0pt;  font-family:Arial'>9 a.m.-11 a.m.<\/span><\/st1_time><span style='font-size: 10.0pt;font-family:Arial'>, during distributor education.\u201d <o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal style='mso-layout-grid-align:none;text-autospace:none'><span style='font-size:10.0pt;font-family:Arial'>\u201c<span class=SpellE>Proforma<\/span> is very excited to partner with <\/span><st1_stockticker><span style='font-size:  10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size: 10.0pt;font-family:Arial'>,\u201d stated Ed <span class=SpellE>Hainrihar<\/span>, Director of Business Development for <span class=SpellE>Proforma<\/span>. \u201cThis is an excellent format for our Owners to show their customers, firsthand, the depth and variety of products available through the power of <span class=SpellE>Proforma<\/span>. Owners will be able to grow their business with existing customers, while generating new sales.\u201d<o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal><span class=SpellE><span style='font-size:10.0pt;font-family: Arial'>Proforma<\/span><\/span><span style='font-size:10.0pt;font-family:Arial'> will be hosting their event at the <a href=\"http:\/\/www.holidaypreviewtour.com\/11Hotels\/Toronto.html\">Toronto<\/a> (September 27) and <a href=\"http:\/\/www.holidaypreviewtour.com\/11Hotels\/Philadelphia.html\">Philadelphia<\/a> (October 26) <\/span><st1_stockticker><span style='font-size:10.0pt;font-family:  Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family: Arial'> Holiday Preview Tours. The <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> Holiday Preview Tour will also be visiting the <a href=\"http:\/\/www.holidaypreviewtour.com\/11Hotels\/LosAngeles.html\">Los Angeles<\/a> area on September 23 and <a href=\"http:\/\/www.holidaypreviewtour.com\/11Hotels\/Atlanta.html\">Atlanta<\/a> on October 18. <o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal><span style='font-size:10.0pt;font-family:Arial'>For more information or to register for free, distributors should visit <a href=\"http:\/\/www.holidaypreviewtour.com\">www.holidaypreviewtour.com<\/a>. Suppliers interested in exhibiting at the <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> Holiday Preview Tour should contact Karen <span class=SpellE>DiTomasso<\/span> at <a href=\"mailto:kditomasso@asicentral.com\">kditomasso@asicentral.com<\/a> or at <\/span><st1_phone o_x003a_ls=\"trans\" phonenumber=\"$6953$$$\"><span style='font-size:10.0pt;  font-family:Arial'>215-953-3768<\/span><\/st1_phone><span style='font-size:10.0pt; font-family:Arial'>.<o_p><\/o_p><\/span><\/p>\n<p class=MsoNormal><strong><span style='font-size:10.0pt;font-family:Arial'>About <\/span><\/strong><st1_stockticker><strong><span style='font-size:10.0pt;  font-family:Arial'>ASI<\/span><\/strong><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'><br \/> The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> print and electronic resources to market products to over 23,000 <\/span><st1_stockticker><span style='font-size:  10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size: 10.0pt;font-family:Arial'> distributor firms. Distributor firms use <\/span><st1_stockticker><span  style='font-size:10.0pt;font-family:Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family:Arial'> print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers.&nbsp;<\/span><st1_stockticker><span style='font-size:10.0pt;font-family:  Arial'>ASI<\/span><\/st1_stockticker><span style='font-size:10.0pt;font-family: Arial'> provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.&nbsp;<o_p><\/o_p><\/span><\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 July 12, 2011 \u2013 The ASI Show today announced that Top 40 distributor Proforma, asi\/300094, will be&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 40 Distributor Proforma to Hold End-Buyer Event at ASI Holiday Preview Tour &#8226; 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