{"id":2482,"date":"2016-06-06T13:38:15","date_gmt":"2016-06-06T13:38:15","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/2011-spectrum-celebration-catalog-sparks-second-selling-season\/"},"modified":"2025-06-25T12:53:54","modified_gmt":"2025-06-25T16:53:54","slug":"2011-spectrum-celebration-catalog-sparks-second-selling-season","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/2011-spectrum-celebration-catalog-sparks-second-selling-season\/","title":{"rendered":"2011 Spectrum Celebration Catalog Sparks Second Selling Season"},"content":{"rendered":"<p>Best-selling end-buyer catalog now available for first time in summer\/fall edition<\/p>\n<p><strong>TREVOSE, PA &#8211; July 6, 2011 &#8211; <\/strong>The 2011 <em>Spectrum<\/em> <em>Celebration<\/em> catalog from the Advertising Specialty Institute (ASI) is now available in a brand new summer\/fall edition with a special \u201cselect\u201d section featuring top-rated suppliers.<\/p>\n<p>Guaranteed circulation of <em>Spectrum<\/em> <em>Celebration<\/em> is 200,000 and ASI has already received pre-orders totaling nearly 41,000 copies for its latest catalog offering.<\/p>\n<p>The catalog contains over 200 products from over 50 suppliers, in all price ranges. <em>Spectrum Celebration<\/em> provides full-color imprinting for distributor logos on the front and back covers.<\/p>\n<p><em>Spectrum<\/em> <em>Celebration<\/em> features:<\/p>\n<ul type=\"disc\">\n<li>Special section featuring 4-star+ suppliers<\/li>\n<li>Customer favorite section<\/li>\n<li>Money-saving coupons<\/li>\n<li>Self-mailer size that also fits easily into a 6&#8243; x 9&#8243; envelope<\/li>\n<li>Free digital version, including a customizable version on LogoMall websites<\/li>\n<li>Free shipping<\/li>\n<\/ul>\n<p>\u201cJust when you need to jumpstart the second selling season, <em>Spectrum Celebration<\/em> is here, packed with products from top-tier suppliers and destined to become an indispensable and versatile selling tool,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cThe convenient size makes it perfect to leave behind or to mail, and the customer favorite section offers tried-and-true products for any budget.\u201d<\/p>\n<p>According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Best-selling end-buyer catalog now available for first time in summer\/fall edition TREVOSE, PA &#8211; July 6, 2011 &#8211; The 2011&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2011 Spectrum Celebration Catalog Sparks Second Selling Season &#8226; 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