{"id":2478,"date":"2016-06-06T13:38:14","date_gmt":"2016-06-06T13:38:14","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/new-survey-companies-using-freebies-to-attract-class-of-2011-grads\/"},"modified":"2025-06-25T16:28:57","modified_gmt":"2025-06-25T20:28:57","slug":"new-survey-companies-using-freebies-to-attract-class-of-2011-grads","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/new-survey-companies-using-freebies-to-attract-class-of-2011-grads\/","title":{"rendered":"New Survey: Companies Using Freebies to Attract Class of 2011 Grads"},"content":{"rendered":"

More than half of HR pros surveyed say branded giveaways are A+ <\/span><\/span><\/i><\/span><\/i><\/p>\n

TREVOSE<\/span><\/span><\/b><\/span>, <\/span><\/span><\/b><\/span>PA<\/span><\/span><\/b><\/span> \u2013 <\/span><\/span><\/span>May 2<\/span><\/span><\/b><\/span>7<\/span><\/span><\/b><\/span>, 2011<\/span><\/span><\/b><\/span> <\/b>\u2013 With hiring for the Class of 2011 up double digits over last year, companies are turning to branded freebies to court new grads, according to a new survey from the <\/span><\/span><\/span>Advertising Specialty Institute<\/span><\/span><\/span> (<\/span><\/span><\/span>ASI<\/span><\/span><\/span>).<\/span><\/span><\/span><\/p>\n

Results of the new survey found 56% of responding human resources professionals say promotional products imprinted with a company\u2019s name or logo convey a positive image when distributed during job fairs and other recruiting efforts. <\/span><\/span><\/span><\/p>\n

Of those surveyed, 55% using promotional products with hiring use pens and 41% use <\/span><\/span><\/span>logoed items<\/span><\/span><\/span> like T-shirts, calendars and high-tech accessories in conjunction with hiring, which is on the rise according to<\/span><\/span><\/span> the<\/span><\/span><\/span> National Association of Colleges and Employers<\/span><\/span><\/u><\/span> (<\/span><\/span><\/span>NACE). For the first time since 2007, employers report a double-digit increase in their spring hiring projections, the NACE reports.<\/span><\/span><\/span><\/p>\n

\u201cAs hiring increases, so does the need for creative use of promotional products to attract the best possible candidates,\u201d said Timothy M. Andrews, president and chief executive officer of <\/span><\/span><\/span>ASI<\/span><\/span><\/span>. \u201cWhether companies hand out a cleverly branded T-shirt or a <\/span><\/span><\/span>personalized iPod<\/span><\/span><\/span> to potential recruits, the \u2018We want you\u2019 message is clearly conveyed.\u201d<\/span><\/span><\/span><\/p>\n

And don\u2019t forget to \u201cthink geek,\u201d said Andrews, and employ technology like <\/span><\/span><\/span>QR Codes<\/span><\/span><\/span> on event giveaways for tracking and analytics.<\/span><\/span><\/span><\/p>\n

When it comes to attracting top grads, unusual and useful branded items like an iPhone cover are essential to drive word<\/span><\/span><\/span>–<\/span><\/span><\/span>of<\/span><\/span><\/span>–<\/span><\/span><\/span>mouth conversation and branding exposure, said Jessica Miller-Merrell, <\/span><\/span><\/span>CEO<\/span><\/span><\/span> of <\/span><\/span><\/span>Xceptional<\/span> HR<\/span><\/span><\/span>. <\/span><\/span><\/span><\/p>\n

\u201cCompanies need to bring their A game to job fairs, conferences and other events where they recruit and engage candidates,\u201d said Miller-Merrell. \u201cItems need to be original, interesting, and applicable to the audience. Interactive swag is one of the most effective tools, as well as interesting and unusual pins and items that appeal to the audience.\u201d<\/span><\/span><\/span><\/p>\n

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More than half of HR pros surveyed say branded giveaways are A+ TREVOSE, PA \u2013 May 27, 2011 \u2013 With…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nNew Survey: Companies Using Freebies to Attract Class of 2011 Grads • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/new-survey-companies-using-freebies-to-attract-class-of-2011-grads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New 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