{"id":2475,"date":"2016-06-06T13:38:14","date_gmt":"2016-06-06T13:38:14","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/new-study-businesses-in-south-spend-most-on-promo-products\/"},"modified":"2025-06-25T16:28:17","modified_gmt":"2025-06-25T20:28:17","slug":"new-study-businesses-in-south-spend-most-on-promo-products","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/new-study-businesses-in-south-spend-most-on-promo-products\/","title":{"rendered":"New Study: Businesses in South Spend Most on Promo Products"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"text-align: center;\" align=\"center\"><strong><i><span style=\"color: black; font-weight: normal;\">Advertisers nationwide spent average $56.13 on each person in the U.S.<\/span><\/i><\/strong><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 11.0pt;\">TREVOSE<\/span><\/strong><strong><span style=\"font-size: 11.0pt;\">, <\/span><\/strong><strong><span style=\"font-size: 11.0pt;\">PA<\/span><\/strong><span style=\"font-size: 11.0pt;\"> \u2013 <\/span><b><span style=\"font-size: 11.0pt;\">May 3, 2011<\/span><\/b><span style=\"font-size: 11.0pt;\"> \u2013 A new study reports businesses and organizations in the South led the nation in money spent on logoed promotional products like pens, caps and T-shirts, for a total of $5.9 billion worth in 2010 \u2013 an average $52.31 per person.<\/span><\/p>\n<p class=\"MsoNormal\"><i><span style=\"font-size: 11.0pt;\">Advantages<span style=\"font-style: normal;\"> magazine<\/span>, <\/span><\/i><span style=\"font-size: 11.0pt;\">published by the Advertising Specialty Institute (<\/span><span style=\"font-size: 11.0pt;\">ASI<\/span><span style=\"font-size: 11.0pt;\">), reports companies spent an average $56.13 on each person in the <\/span><span style=\"font-size: 11.0pt;\">U.S.<\/span><span style=\"font-size: 11.0pt;\">, for a total of $17.4 billion worth of logoed business giveaways. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">A regional breakdown shows distributors of promotional products based in the <\/span><span style=\"font-size: 11.0pt;\">Midwest<\/span><span style=\"font-size: 11.0pt;\"> sold $4.3 billion worth of imprinted items, an average $64.08 per person. Distributors in Western states sold $4 billion, an average $56.68 per person, followed by Northeast distributors, who sold $3.1 billion, an average $57.49 per person. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">\u201cWhat\u2019s remarkable about this study is how robust the promo products industry really is, whether companies are in high-tech <\/span><span style=\"font-size: 11.0pt;\">California<\/span><span style=\"font-size: 11.0pt;\"> or metro-heavy Northeast,\u201d said <i>Advantages <\/i>Editor Kathy Huston. \u201cAccording to our surveys, the industry as a whole defied the recession and grew by 9.1% in 2010.\u201d<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">The West is home to four of 2010\u2019s top five promotional product suppliers<\/span><span style=\"font-size: 11.0pt;\">: American Apparel, Tri-Mountain\/Mountain Gear, Sweda and Sunscope. With tech heavyweights like Apple, Microsoft, Google, Twitter and Facebook based in <\/span><span style=\"font-size: 11.0pt;\">California<\/span><span style=\"font-size: 11.0pt;\"> and <\/span><span style=\"font-size: 11.0pt;\">Washington<\/span><span style=\"font-size: 11.0pt;\">, many promo product companies in the West focus on this sector.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">Tech-related promo products like iPad cases, screen wipes, Flip cameras and <\/span><span style=\"font-size: 11.0pt;\">USB<\/span><span style=\"font-size: 11.0pt;\">-powered portable chargers are most popular. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">Northeast suppliers and distributors reap the benefit of proximity to the country\u2019s largest metropolitan region, and industries like health care, insurance, banking and education report total industry sales of over $3 billion, according to <i>Advantages<\/i>. Of that total, <\/span><span style=\"font-size: 11.0pt;\">New York<\/span><span style=\"font-size: 11.0pt;\"> contributes most, with $1.1 billion; <\/span><span style=\"font-size: 11.0pt;\">Pennsylvania<\/span><span style=\"font-size: 11.0pt;\"> $714 million and N.J. $494 million.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 11.0pt;\">Promotional products include pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with a logo or slogan to promote everything from a new store opening or hot new product to a Super Bowl win.<\/span><\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers nationwide spent average $56.13 on each person in the U.S. TREVOSE, PA \u2013 May 3, 2011 \u2013 A new&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Study: Businesses in South Spend Most on Promo Products &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/new-study-businesses-in-south-spend-most-on-promo-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Study: Businesses in South Spend Most on Promo Products\" \/>\n<meta property=\"og:description\" content=\"Advertisers nationwide spent average $56.13 on each person in the U.S. TREVOSE, PA \u2013 May 3, 2011 \u2013 A new...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/new-study-businesses-in-south-spend-most-on-promo-products\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T20:28:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-study-businesses-in-south-spend-most-on-promo-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-study-businesses-in-south-spend-most-on-promo-products\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"New Study: Businesses in South Spend Most on Promo Products\",\"datePublished\":\"2016-06-06T13:38:14+00:00\",\"dateModified\":\"2025-06-25T20:28:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-study-businesses-in-south-spend-most-on-promo-products\\\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-study-businesses-in-south-spend-most-on-promo-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-study-businesses-in-south-spend-most-on-promo-products\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/new-study-businesses-in-south-spend-most-on-promo-products\\\/\",\"name\":\"New Study: Businesses in South Spend Most on Promo Products &#8226; 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