{"id":2456,"date":"2016-06-06T13:38:13","date_gmt":"2016-06-06T13:38:13","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2011-the-professional-buyers-guide-hot-off-the-press\/"},"modified":"2025-06-25T14:56:36","modified_gmt":"2025-06-25T18:56:36","slug":"asis-2011-the-professional-buyers-guide-hot-off-the-press","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-2011-the-professional-buyers-guide-hot-off-the-press\/","title":{"rendered":"ASI&#8217;s 2011 The Professional Buyer&#8217;s Guide Hot Off The Press"},"content":{"rendered":"<p><em>The go-to catalogue for the Canadian marketplace now available with full-colour imprinting<br \/>\n<\/em><\/p>\n<p><strong>TREVOSE, PA<\/strong> &#8211; <strong>February 10, 2011<\/strong> &#8211; The<strong>\u00a0<\/strong>Advertising Specialty Institute (ASI) today announced the availability of copies of the fast-selling 2011 <em>The Professional Buyer\u2019s Guide<\/em>.<\/p>\n<p>The full-size, elegantly photographed guide features select products from elite suppliers in all categories across all price ranges. Guaranteed circulation is 50,000, and ASI has already received pre-orders totaling nearly 39,000 copies.\u00a0Pricing is in Canadian funds.<\/p>\n<p>The catalog features numerous categories, from antibacterial products, auto accessories and awards to watches, whistles and wine accessories. Hundreds of products are showcased, from only the most-preferred and best suppliers in the Canadian market, with easy-browsing price and product indexes.<\/p>\n<p>The 2011 <em>The Professional Buyer\u2019s Guide<\/em> features:<\/p>\n<ul>\n<li>Full-colour imprinting on the cover.<\/li>\n<li>Quick-response code technology for smartphones to deliver additional info and specials.<\/li>\n<li>Numerous Canadian-made products, from apparel to custom wooden boxes.<\/li>\n<li>An exclusive selection of environmentally friendly \u201cgreen\u201d goods, including dinnerware.<\/li>\n<\/ul>\n<p>With exclusive full-colour imprinting, <em>The<\/em>\u00a0<em>Professional Buyer\u2019s Guide<\/em> can now include the distributor\u2019s colour logo and contact information on the cover any time throughout the year.\u00a0 Distributors can create a personalized marketing approach to differentiate themselves from their competition, build strong brand awareness and create a more professional image for clients.<\/p>\n<p>\u201cEvery year, <em>The Professional Buyer\u2019s Guide<\/em> sells out,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0\u201cThis year our pre-sales are even stronger, and for good reason &#8211; distributors are loving the full-colour imprinting and 120 pages of product ideas. Many say it\u2019s already increased their sales.\u201d<\/p>\n<p>Distributors should include catalogues in their marketing mix, since research shows that they remain a proven advertising vehicle. According to a recent study of end-buyers, paper catalogues drive 93% of purchasing decisions.\u00a0Further, the ASI study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalogue, with nearly half (49%) purchasing a product.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>The go-to catalogue for the Canadian marketplace now available with full-colour imprinting TREVOSE, PA &#8211; February 10, 2011 &#8211; The\u00a0Advertising&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2011 The Professional Buyer&#039;s Guide Hot Off The Press &#8226; 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