{"id":2454,"date":"2016-06-06T13:38:13","date_gmt":"2016-06-06T13:38:13","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\/"},"modified":"2025-07-31T09:19:11","modified_gmt":"2025-07-31T13:19:11","slug":"30000-super-bowl-t-shirts-will-hit-shelves-overnight","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\/","title":{"rendered":"30,000+ Super Bowl T-Shirts Will Hit Shelves Overnight"},"content":{"rendered":"<p align=\"center\"><i>Big game means big bucks for promotional products companies<\/i><i>\u00a0<\/i><\/p>\n<p><strong>TREVOSE<\/strong><strong>,<\/strong>\u00a0<strong>PA<\/strong><strong>\u00a0<\/strong>\u2013 <b>February 3, 2011<\/b><b>\u00a0<\/b>\u2013 With Super Bowl XLV looming, hundreds of promotional products companies are working overtime to produce logoed Super Bowl items by the truckload for on-time delivery to eager sports fans.<\/p>\n<p>According to the Advertising Specialty Institute (ASI), celebrations on the field mean screen printing in the shops \u2013 more than 30,000 Super Bowl T-shirts will be produced overnight for fans to snap up the morning following the big game.<\/p>\n<p>Jim Silver of Pittsburgh, PA-based Precision Screen Printing (<i>asi\/603946<\/i>) says his company will produce 25,000 to 35,000 T-shirts by devoting two presses and 14 people over a 36-hour period. Another company in Steelers territory, All Pro Embroidery, produced about 40,000 T-shirts leading up to the game and expects to print 20,000 more if their team wins.<\/p>\n<p>\u201cASI research shows the T-shirt, a promotional product powerhouse, is the top-selling apparel item for the last four years among Super Bowl fans,\u201d said ASI President and Chief Executive Officer Timothy M. Andrews. \u201cCompanies also continue to order them throughout the football season as employee gifts and giveaways to clients.\u201d<\/p>\n<p>More than 2,000 jackets are expected to be ordered online immediately following the big game.<\/p>\n<p>\u201cCraftsman-style Super Bowl jackets, our most popular item, are decorated on-demand and shipped within 48 hours directly to the fan,\u201d said Matt Gray, chief operating officer of Dunbrooke Apparel Corp. (<i>asi\/50930<\/i>), a leading supplier of NFL jackets under its licensing agreement with Reebok and the National Football League. \u201cWe bring in 12-hour nightshift crews to man the 250 embroidery-machine heads and begin the process the minute the final game whistle blows.\u201d<\/p>\n<p>Dallas, TX-based Purple Giraffe (<i>asi\/80086<\/i>) is operating 16 hours a day to produce packaged T-shirts in the shapes of footballs, postcards and DVD cases, as well as to put Super Bowl T-shirts into Pepsi bottles. \u201cWe\u2019ll make enough money to pay owner and general manager Jerry Jones for signage rights to the new Cowboys Stadium,\u201d joked manager Robbie Weinberg. \u201cJust kidding, Jerry.\u201d<\/p>\n<p>In addition, sports-related products provided by ASI member companies include watches from Fossil (<i>asi\/55145<\/i>), a cooler shaped like a helmet from America Zebra Line (<i>asi\/35745<\/i>), a helmet snack server (chips stay in the top and dip goes in the facemask) from LarLu Display-Tec (<i>asi\/66390<\/i>), and the big No. 1 foam finger and oversized, logoed cowboy hats from Spirit Industries (<i>asi\/88740<\/i>).<\/p>\n<p>\u201cIt\u2019s great for our industry,\u201d said Joe Durand, senior vice president of ASI member company LarLu, an officially licensed provider of the Green Bay Packers\u2019 Titletown Towel and the Pittsburgh Steelers Terrible Towel for Super Bowl XLV.<\/p>\n<p>McArthur Towel &amp; Sports, a LarLu company, has produced the renowned yellow towels fans have waved at Pittsburgh Steelers games for the last 14 years. Recently, the company was also licensed to bring back a new version of the Green Bay Packers Title Towel. \u201cThe towel is a tremendous sponsor product with excellent visibility at sporting events,\u201d Durand said.<\/p>\n<p>McArthur will work around the clock to produce the Super Bowl XLV Trophy Towels that will be used during the on-field celebration.<\/p>\n<p>Shirts, jackets and other wearables are among the top six product categories by sales volume in the advertising specialties industry, according to ASI\u2019s annual <i><u>State of the Industry<\/u><\/i> research report.\u00a0Sales of all promotional products were nearly $19 billion in 2010. Ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available, according to a <u>recent study<\/u> from ASI.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Big game means big bucks for promotional products companies\u00a0 TREVOSE,\u00a0PA\u00a0\u2013 February 3, 2011\u00a0\u2013 With Super Bowl XLV looming, hundreds of&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>30,000+ Super Bowl T-Shirts Will Hit Shelves Overnight &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30,000+ Super Bowl T-Shirts Will Hit Shelves Overnight\" \/>\n<meta property=\"og:description\" content=\"Big game means big bucks for promotional products companies\u00a0 TREVOSE,\u00a0PA\u00a0\u2013 February 3, 2011\u00a0\u2013 With Super Bowl XLV looming, hundreds of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T13:19:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"30,000+ Super Bowl T-Shirts Will Hit Shelves Overnight\",\"datePublished\":\"2016-06-06T13:38:13+00:00\",\"dateModified\":\"2025-07-31T13:19:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\\\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/30000-super-bowl-t-shirts-will-hit-shelves-overnight\\\/\",\"name\":\"30,000+ Super Bowl T-Shirts Will Hit Shelves Overnight &#8226; 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