{"id":2444,"date":"2016-06-06T13:38:25","date_gmt":"2016-06-06T13:38:25","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-spring-idea-showcase-catalog-now-printing\/"},"modified":"2025-06-26T15:44:24","modified_gmt":"2025-06-26T19:44:24","slug":"asis-spring-idea-showcase-catalog-now-printing","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-spring-idea-showcase-catalog-now-printing\/","title":{"rendered":"ASI&#8217;s Spring Idea Showcase Catalog Now Printing"},"content":{"rendered":"<p><em>Compact catalog is envelope-ready and perfect for mailing<br \/>\n<\/em><\/p>\n<p><strong>TREVOSE, PA<\/strong>\u00a0&#8211; <strong>November 15, 2010<\/strong> &#8211; Slip it in a pocket, pop it in an envelope or leave it behind on sales calls. No matter what you do with the Spring 2011 <em>Idea Showcase<\/em> catalog, it\u2019s bound to grab the attention of end-buyers.<\/p>\n<p>The Advertising Specialty Institute (ASI) already received pre-orders totaling nearly 156,000 copies of its <em>Idea Showcase<\/em> catalog &#8211; which is available now &#8211; but supplies are limited.<\/p>\n<p>\u201c<em>Idea Showcase<\/em> easily wins any popularity contest, thanks to its handy size, versatile product lines and budget-busting ideas &#8211; making it the go-to catalog for any promotional campaign,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cDistributors should include catalogs in their marketing mix, since research shows that catalogs remain a proven advertising vehicle.\u201d<\/p>\n<p>The Spring <em>Idea Showcase<\/em> features a \u201cMade in the USA\u201d section that allows for easy browsing via specially marked pages. Give customers a chance to boost the economy by choosing quality, American-made products that are practical or premium.<\/p>\n<p>The 2011 <em>Idea Showcase<\/em> features:<\/p>\n<ul>\n<li>390 products priced between $1 and $40.<\/li>\n<li>Money-saving coupon section.<\/li>\n<li>Budget and planning index that makes it simple for buyers to choose items based on their clients\u2019 budgets.<\/li>\n<li>Handy mailing in a No. 10 envelope.<\/li>\n<li>Digital version.<\/li>\n<\/ul>\n<p>Each copy of <em>Idea Showcase<\/em> can be imprinted in full color with the distributor\u2019s logo and contact information on the cover any time throughout the year, creating a personalized marketing approach that differentiates distributors from their competition.<\/p>\n<p>According to an ASI study, paper catalogs drive 93% of purchasing decisions. Further, the shows that 91% of the time recipients take action as a result of something they noticed in a paper catalog, with nearly half (49%) purchasing a product.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Compact catalog is envelope-ready and perfect for mailing TREVOSE, PA\u00a0&#8211; November 15, 2010 &#8211; Slip it in a pocket, pop&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s Spring Idea Showcase Catalog Now Printing &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-spring-idea-showcase-catalog-now-printing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s Spring Idea Showcase Catalog Now Printing\" \/>\n<meta property=\"og:description\" content=\"Compact catalog is envelope-ready and perfect for mailing TREVOSE, PA\u00a0&#8211; 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