{"id":2436,"date":"2016-06-06T13:38:12","date_gmt":"2016-06-06T13:38:12","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/sports-world-thinks-pink\/"},"modified":"2025-06-26T16:04:54","modified_gmt":"2025-06-26T20:04:54","slug":"sports-world-thinks-pink","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/sports-world-thinks-pink\/","title":{"rendered":"Sports World Thinks Pink"},"content":{"rendered":"

Sports-themed promotional products campaigns join fight against breast cancer<\/em><\/p>\n

TREVOSE, PA<\/strong>\u00a0– September 30, 2010<\/strong> – Following a trend kicked off by the NFL<\/a>, MLB<\/a> and NHL<\/a>, the promotional products industry is helping raise money for breast cancer research with sports-themed items targeted at men, according to the Advertising Specialty Institute (ASI).<\/p>\n

Pink boxing gloves, hockey pucks, baseball bats and beyond are joining the ubiquitous pink ribbons adorning women\u2019s fashion to raise money during October\u2019s Breast Cancer Awareness Month, according to Timothy M. Andrews, ASI\u2019s president and chief executive officer.<\/p>\n

\u201cTo spread the message about breast cancer and raise all-important research money, the promotional products industry is creating sports-themed items certain to grab men\u2019s attention,\u201d Andrews said. \u201cAnyone trying to raise money for this cause should consider broadening their scope to include men, and what better way to do that than with stuff you can hit, throw, whack and wear?\u201d<\/p>\n

The professional sports community jumped on the cancer awareness bandwagon in a major way. The NFL\u2019s A Crucial Catch<\/a> campaign, in partnership with the American Cancer Society, will auction off pink game apparel worn during October. Major League Baseball auctions off pink Louisville Sluggers during games played on Mother\u2019s Day, with proceeds going to the Susan G. Komen Breast Cancer Foundation. The National Hockey League\u2019s Hockey Fights Cancer joint charitable initiative raises money and awareness for national and local organizations involved in cancer care and research.<\/p>\n

Numerous promotional products companies are donating a portion of profits from pink items to the cause, including Alumicolor (asi\/34910<\/em>), of Fort Collins, Colorado, which donates 10% of the list price of aluminum pink rulers to breast cancer research, and Kingport Industries (asi\/64875<\/em>), of Northbrook, Illinois, which donates a portion of profits from its \u201cpink ribbon\u201d collection to the American Cancer Society and other affiliated organizations.<\/p>\n

Here are the top 10 \u201cthink pink\u201d promotional items at the center of numerous breast cancer awareness promotions and fundraising drives:<\/p>\n