{"id":2416,"date":"2016-06-06T13:38:11","date_gmt":"2016-06-06T13:38:11","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/census-related-ad-specialties-save-taxpayers-millions\/"},"modified":"2025-06-26T15:45:14","modified_gmt":"2025-06-26T19:45:14","slug":"census-related-ad-specialties-save-taxpayers-millions","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/census-related-ad-specialties-save-taxpayers-millions\/","title":{"rendered":"Census-Related Ad Specialties Save Taxpayers Millions"},"content":{"rendered":"<p><em>Promo products serve as important reminder to mail in forms<\/em><\/p>\n<p><span class=\"style5\"><span class=\"style3\"><span class=\"style4\"><span class=\"style3\"><span class=\"style4\"><strong>TREVOSE, PA<\/strong>\u00a0\u2013 <strong>May 27, 2010<\/strong> \u2013 The promotional products industry is playing a major role in advertising the importance of the U.S. census via widely distributed branded items, the Advertising Specialty Institute said today.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p class=\"style6\">As part of a massive awareness campaign, the U.S. government has reported spending $22.7 million on Census-related promotional products, including mugs, T-shirts, hats, water bottles and pencils. In total, 62.5 million promotional items have been given away in the campaign, at an estimated cost of a quarter per product or a nickel per person.<\/p>\n<p class=\"style6\">According to a Census official, using promotional items as reminders, instead of sending government representatives door-to-door, could save U.S. taxpayers up to $85 million.<\/p>\n<p class=\"style6\">\u201cSo far, more than 72% of the nation\u2019s households have mailed back their census forms, which the Census Bureau says already surpasses the total response rate in 2000 of 67%,\u201dsaid Timothy M. Andrews, president and CEO of the Advertising Specialty Institute (ASI). \u201cWe\u2019re happy the promotional products industry has played its part in helping this critical survey, which the government relies on to distribute more than $400 billion in federal funds to tribal, state and local governments each year.\u201d<\/p>\n<p class=\"style6\">Overall, the Census Bureau has paid $340 million for advertising, targeting $140 million to television, print and Internet ads. The cost of these \u201cmainstream media\u201d ads is roughly $1 per person. According to an exclusive ASI survey, the average cost-per-impression of an ad specialty item is $0.004.<\/p>\n<p class=\"style6\">ASI distributor PromoShop (<em>asi\/300446<\/em>) contracted with a number of U.S. cities, including Los Angeles, Burbank and Glendale, to provide a variety of Census-branded promotional items, including pens, sticky notes, bags, water bottles and magnets.<\/p>\n<p class=\"style6\">\u201cI was most excited to connect with the communities to provide useful and practical products to promote participation and educate households on the importance of being counted,\u201d said PromoShop President Memo Kahan.<\/p>\n<p class=\"style6\">ASI distributor Halo\/Lee Wayne (<em>asi\/356000<\/em>) worked with the Kansas City Census office on its campaign, \u201cIt\u2019s In Our Hands,\u201d which distributed promotional items throughout Arkansas, Iowa, Kansas, Minnesota, Missouri and Oklahoma.<\/p>\n<p class=\"style6\">The items included patriotic stickers from supplier Gill Studios Inc. (<em>asi\/56950<\/em>), mood pencils from Jo-Bee (<em>asi\/63384<\/em>), bright ID\/bag tags from Senator (<em>asi\/86390<\/em>) and Quikey Mfg Co. (<em>asi\/80210<\/em>), rulers from Pilgrim Plastics (<em>asi\/78100<\/em>), and can holders from Cooler Graphics (<em>asi\/80345<\/em>). Many of the items were distributed at schools and county fairs. Census workers were also outfitted with embroidered polo shirts from Akwa (<em>asi\/33280<\/em>).<\/p>\n<p class=\"style6\">\u201cI found it rewarding to use my expertise to guide our government to quality, affordable promotional products for their awareness program,\u201d said Halo\/Lee Wayne Senior Account Executive Anita Daniels. \u201cSo much hinges on the U.S. Census. It gave me a great sense of pride knowing the government was helping me and I was helping some of my fellow American workers.\u201d<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Promo products serve as important reminder to mail in forms TREVOSE, PA\u00a0\u2013 May 27, 2010 \u2013 The promotional products industry&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Census-Related Ad Specialties Save Taxpayers Millions &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/census-related-ad-specialties-save-taxpayers-millions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Census-Related Ad Specialties Save Taxpayers Millions\" \/>\n<meta property=\"og:description\" content=\"Promo products serve as important reminder to mail in forms TREVOSE, PA\u00a0\u2013 May 27, 2010 \u2013 The promotional products industry...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/census-related-ad-specialties-save-taxpayers-millions\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T19:45:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/census-related-ad-specialties-save-taxpayers-millions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/census-related-ad-specialties-save-taxpayers-millions\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"Census-Related Ad Specialties Save Taxpayers Millions\",\"datePublished\":\"2016-06-06T13:38:11+00:00\",\"dateModified\":\"2025-06-26T19:45:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/census-related-ad-specialties-save-taxpayers-millions\\\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/census-related-ad-specialties-save-taxpayers-millions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/census-related-ad-specialties-save-taxpayers-millions\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/census-related-ad-specialties-save-taxpayers-millions\\\/\",\"name\":\"Census-Related Ad Specialties Save Taxpayers Millions &#8226; 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