{"id":2398,"date":"2016-06-06T13:38:11","date_gmt":"2016-06-06T13:38:11","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-releases-results-of-credit-survey\/"},"modified":"2025-06-26T15:05:32","modified_gmt":"2025-06-26T19:05:32","slug":"asi-releases-results-of-credit-survey","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-releases-results-of-credit-survey\/","title":{"rendered":"ASI Releases Results of Credit Survey"},"content":{"rendered":"<p><em>93% of distributors say flexible credit terms are important when choosing a supplier<\/em><\/p>\n<p><span class=\"style5\"><span class=\"style3\"><span class=\"style4\"><strong>TREVOSE, PA<\/strong>\u00a0\u2013 <strong>February 23, 2010<\/strong> \u2013 Ninety-three\u00a0percent of distributors say credit terms are one of the key factors they consider when choosing a supplier, according to the results of a recent credit survey released today by The Advertising Specialty Institute.<\/span><\/span><\/span><\/p>\n<p class=\"style5 style4\">Additional key survey highlights include:<\/p>\n<ul class=\"style5 style4\" type=\"disc\">\n<li>Almost three-quarters of distributor respondents (73%) are much more likely to give repeat business to a supplier that extends credit terms.<\/li>\n<li>Over half, or 59%, took business to another supplier if their initial choice was too slow in processing a request for terms.<\/li>\n<li>Nearly two-thirds (63%) have not experienced a noticeable change in terms in the last 12 months.<\/li>\n<\/ul>\n<p class=\"style5 style4\">ASI surveyed a relevant sample of its distributor member base to gauge how industry credit terms have affected their business during an economic downturn.\u00a0 The majority of respondents were owners or primary contacts of their business.<\/p>\n<p class=\"style5 style4\">In their comments, distributors indicated that it would be helpful for suppliers to speed up the credit-terms approval process.\u00a0 Suppliers can do this by referring to industry credit reporting tools to determine which distributors have earned the right \u2013 due to exemplary credit ratings \u2013 to more liberal credit terms quicker.<\/p>\n<p class=\"style5 style4\">\u201cIt\u2019s critical for suppliers to learn ways to improve relationships with distributors, and paying attention to these survey results is a great start,\u201d said Gene Rahill, sales director of ASI CreditConnect.\u00a0 \u201cIt\u2019s harder to evaluate terms in tough economic conditions, but now\u2019s the time suppliers can move forward with their best distributors.\u00a0 If suppliers use a credit rating service, they\u2019ll receive a positive return on their investment fast by finding and using distributors who have a solid track record of paying them on time.\u201d<\/p>\n<p class=\"style5 style4\">Respondents said distributors with very good credit ratings often have difficulty getting terms for more than $10,000, and for less than that amount if they haven\u2019t done much repeat business with the supplier.<\/p>\n<p class=\"style5 style4\">Glen Colton, president of distributor Seville Marketing Inc. (<em>asi\/323798<\/em>), suggested suppliers reward good payment behavior.\u00a0 \u201cIf a supplier does good work and gives me terms, I will prefer them over another supplier with lower pricing,\u201d Colton said.\u00a0 \u201cMoreover, a supplier extending quick and realistic credit terms is twice as likely to get our business as one who wants prepayment. \u00a0If cash is king, then cash flow is prince.\u201d<\/p>\n<p class=\"style5 style4\">Danny Rosin, president of distributor Brand Fuel Inc. (<em>asi\/145025<\/em>), said that communication and mutual cooperation are key.\u00a0 \u201cHow about a supplier that offered 24-hour credit review and approval, along with a 24-hour production option?,\u201d Rosin said.\u00a0 \u201cChristmas would come early for many distributors.\u201d<\/p>\n<p class=\"style5 style4\">Summing up the majority of survey respondents, Rosin said he would be more likely to work with a supplier who extends generous credit quickly.\u00a0 \u201cVery with a capital V,\u201d he said.\u00a0 \u201cMatter of fact, we\u2019ve been known to adjust mid-order to another supplier, with the same product, that has faith in Brand Fuel.\u201d<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>93% of distributors say flexible credit terms are important when choosing a supplier TREVOSE, PA\u00a0\u2013 February 23, 2010 \u2013 Ninety-three\u00a0percent&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Releases Results of Credit Survey &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-releases-results-of-credit-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Releases Results of Credit Survey\" \/>\n<meta property=\"og:description\" content=\"93% of distributors say flexible credit terms are important when choosing a supplier TREVOSE, PA\u00a0\u2013 February 23, 2010 \u2013 Ninety-three\u00a0percent...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-releases-results-of-credit-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T19:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-releases-results-of-credit-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-releases-results-of-credit-survey\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Releases Results of Credit Survey\",\"datePublished\":\"2016-06-06T13:38:11+00:00\",\"dateModified\":\"2025-06-26T19:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-releases-results-of-credit-survey\\\/\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-releases-results-of-credit-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-releases-results-of-credit-survey\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-releases-results-of-credit-survey\\\/\",\"name\":\"ASI Releases Results of Credit Survey &#8226; 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