{"id":2391,"date":"2016-06-06T13:38:10","date_gmt":"2016-06-06T13:38:10","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\/"},"modified":"2025-06-25T16:24:20","modified_gmt":"2025-06-25T20:24:20","slug":"more-than-50000-super-bowl-shirts-to-be-produced-overnight","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\/","title":{"rendered":"More Than 50,000 Super Bowl Shirts to be Produced Overnight"},"content":{"rendered":"<p><em>While players celebrate on the field, hundreds of promotional products companies spring into overdrive<\/em><\/p>\n<p><span class=\"style5\"><span class=\"style3\"><span class=\"style4\"><strong>TREVOSE, PA<\/strong>\u00a0\u2013<strong>February 1, 2010<\/strong>\u00a0\u2013 The Advertising Specialty Institute\u00ae (ASI) says that more than 50,000 Super Bowl T-shirts will be produced overnight for fans to snap up on the morning following the big game.\u00a0\u00a0\u00a0<\/span><\/span><\/span><\/p>\n<p>That means that while players immediately start celebrating on the field with their hot Super Bowl shirts and gear, hundreds of ASI member companies have already started the presses to make thousands of logoed Super Bowl items for delivery in record time to anxious sports fanatics.<\/p>\n<p class=\"style6\">According to Jeff Henderson, executive vice president of ASI member company Pony Xpress Printing (<em>asi\/297068<\/em>), an officially licensed provider of Super Bowl XLIV apparel, \u201cWe start making T-shirts when the game ends and it\u2019s all hands on deck with more than 50 staffers working split shifts, and that includes me.\u00a0 We start delivering shirts overnight to stores, so they are on shelves the next morning for fans.\u00a0 When things get really hectic, it\u2019s not uncommon to have a mini traffic jam that requires employees to direct trucks in and out of the warehouse.\u00a0 They come in to pick up for their stores and, of course, everyone wants their tees first.\u201d<\/p>\n<p class=\"style6\">Henderson also said that, \u201cWhile more fashionable designs are hot this year, compared to typical athletic designs, the majority of shirts will be the traditional \u2018locker room tee\u2019 you see players putting on right after the game.\u201d<\/p>\n<p class=\"style6\">ASI research shows that the T-shirt, a long-time promotional products powerhouse, continues to be the top-selling apparel item for the last three years among Super Bowl fans.\u00a0 Companies also continue to order them throughout the football season as employee gifts and giveaways to clients.<\/p>\n<p class=\"style6\">In addition to shirts, sports-related products provided by ASI member companies include watches from Fossil (<em>asi\/55145<\/em>), the big #1 foam finger from Spirit Industries (<em>asi\/88740<\/em>), a cooler shaped like a helmet from America Zebra Line (<em>asi\/35745<\/em>), a helmet snack server (chips stay in the top and dip goes in the facemask) from LarLu (<em>asi\/66390<\/em>) and jackets.<\/p>\n<p class=\"style6\">More than 2,000 jackets are anticipated to be ordered online immediately at the end of the nation\u2019s most-watched gridiron contest.<\/p>\n<p class=\"style6\">\u201cCumberland-style Super Bowl jackets, our most popular, are decorated on-demand and shipped within 72 hours directly to the fan,\u201d said Matt Gray, chief operating officer of ASI member Dunbrooke Apparel Corp. (<em>asi\/50930<\/em>), a licensed Super Bowl supplier of Reebok jackets to the retail market.\u00a0 \u201cWe bring in 12-hour nightshift crews to man the embroidery machines and begin the process the minute the final game whistle blows.\u201d<\/p>\n<p class=\"style6\">Shirts, jackets and other wearables are among the top six product categories by sales volume in the advertising specialties industry, according to ASI\u2019s annual <em>State of the Industry<\/em>\u2122 research report.\u00a0 Sales of all promotional products were nearly $20 billion in 2008.\u00a0 Buyers identify such products as the most effective medium among all advertising, next to the Internet, according to a recent study from ASI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While players celebrate on the field, hundreds of promotional products companies spring into overdrive TREVOSE, PA\u00a0\u2013February 1, 2010\u00a0\u2013 The Advertising&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More Than 50,000 Super Bowl Shirts to be Produced Overnight &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Than 50,000 Super Bowl Shirts to be Produced Overnight\" \/>\n<meta property=\"og:description\" content=\"While players celebrate on the field, hundreds of promotional products companies spring into overdrive TREVOSE, PA\u00a0\u2013February 1, 2010\u00a0\u2013 The Advertising...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T20:24:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"More Than 50,000 Super Bowl Shirts to be Produced Overnight\",\"datePublished\":\"2016-06-06T13:38:10+00:00\",\"dateModified\":\"2025-06-25T20:24:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\\\/\"},\"wordCount\":495,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/more-than-50000-super-bowl-shirts-to-be-produced-overnight\\\/\",\"name\":\"More Than 50,000 Super Bowl Shirts to be Produced Overnight &#8226; 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