{"id":2388,"date":"2016-06-06T13:38:26","date_gmt":"2016-06-06T13:38:26","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-commits-100000-to-end-buyer-education\/"},"modified":"2025-06-25T13:24:18","modified_gmt":"2025-06-25T17:24:18","slug":"asi-commits-100000-to-end-buyer-education","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-commits-100000-to-end-buyer-education\/","title":{"rendered":"ASI Commits $100,000 to End-Buyer Education"},"content":{"rendered":"<p><em>Programs and resources demonstrate value of promotional products<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013<\/strong>\u00a0<strong>January 18, 2010<\/strong>\u00a0<strong>&#8211;<\/strong>\u00a0Advertising Specialty Institute today announced a commitment to invest $100,000 to boost education efforts that demonstrate the value of promotional products to end-buyers.<\/p>\n<p>ASI\u2019s education programs will encourage buyers to increase their use of advertising specialties in their marketing plans and will create more buzz about the power of promotional products.<\/p>\n<p>Initiatives include:<\/p>\n<ul>\n<li><strong>Media blitz.<\/strong> \u00a0Aggressively pitching stories to media nationwide, highlighting the reach and effectiveness of promotional items.\u00a0 A recent ASI story about the dramatic increase in sales of hand sanitizers resulted in nearly 100 media mentions nationwide, including spots on CBS Money Watch, Philadelphia Business Today and Live 5 News.<\/li>\n<\/ul>\n<ul>\n<li><strong>ASI Show-related publicity.<\/strong> \u00a0Increasing pursuit of media coverage of advertising specialties among the five metro areas of the <em>ASI Shows<\/em>.\u00a0 Florida State Representative Kevin Ambler and Senator Paula Dockery visited the just-completed Orlando show and the <em>Orlando Sentinel<\/em> wrote an article about it (comments accepted online) and posted ASI TV videos featuring interviews with the politicians on its blog.\u00a0 Orlando\u2019s CBS station, Local 6 News, also provided a sneak-peek of the show.<\/li>\n<\/ul>\n<ul>\n<li><strong><em>Successful Promotions<\/em> magazine campaign.<\/strong>\u00a0 ASI\u2019s award-winning editorial team is sending a monthly e-newsletter to 600,000 marketers, filled with case studies and education.\u00a0 A PowerPoint presentation about\u00a0the positive return-on-investment (ROI) of promo products has already been featured, available to download here.\u00a0 Also, a new Facebook fan page for the magazine will be launched first quarter, providing additional resources and editions of <em>The Joe Show<\/em>.<\/li>\n<\/ul>\n<ul>\n<li><strong>ASI Marketing Advisory Board<\/strong>.\u00a0 This recently-formed board of business leaders is driving the industry forward by connecting with end-buyers and sharing their feedback and suggestions with the industry.<\/li>\n<\/ul>\n<ul>\n<li><strong>Research<\/strong>.\u00a0 ASI Research published an advertising specialty impressions study in 2009 for distributors to send to their clients and prospects, showing them the high ROI of promotional products. \u00a0The study will be updated this year.<\/li>\n<\/ul>\n<p>\u201cASI is determined to spread the message of the power of promotional products to end-buyers,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cWe are ramping up our education efforts throughout the year and casting a wide net, to communicate the fact that advertising specialties provide more value than virtually any other advertising medium.\u201d<\/p>\n<p>In addition, ASI Education provides distributors with a wide array of multimedia resources available anytime to help them educate their customers and prospects about the power of promotional products, including the \u201cDistributor Success System\u201d set with 10 downloadable CDs packed with tips and strategies for marketing to end-buyers.\u00a0 In addition, ASI\u2019s Online Learning Center campus provides dozens of free educational webinars each year, featuring everything members need to become top ad specialty salespeople and brand consultants.<\/p>\n<p>ASI also provides dozens of education sessions with industry experts for distributors, suppliers and decorators attending the <em>ASI Shows<\/em> and <em>Advantages<\/em> Roadshows.<\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Programs and resources demonstrate value of promotional products TREVOSE, PA \u2013\u00a0January 18, 2010\u00a0&#8211;\u00a0Advertising Specialty Institute today announced a commitment to&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Commits $100,000 to End-Buyer Education &#8226; 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