{"id":2376,"date":"2016-06-06T13:38:10","date_gmt":"2016-06-06T13:38:10","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/logomall-enhances-advertising-performance-reports\/"},"modified":"2016-06-06T13:38:10","modified_gmt":"2016-06-06T13:38:10","slug":"logomall-enhances-advertising-performance-reports","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/logomall-enhances-advertising-performance-reports\/","title":{"rendered":"LogoMall Enhances Advertising Performance Reports"},"content":{"rendered":"<\/h1>\n<p><em>Suppliers can gauge return on digital advertising<\/em><\/p>\n<\/header>\n<p><font face=\"Trebuchet MS\" size=\"2\"><strong>TREVOSE, PA \u2013<\/strong>\u00a0<strong>November 23, 2009<\/strong>\u00a0<strong>&#8211;<\/strong> Advertising Specialty Institute<sup>\u00ae<\/sup> announced today LogoMall enhanced its advertising performance reports to allow suppliers to better gauge their return on digital advertising.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The reports track advertising ROI and monthly and year-to-date comparatives, and are integrated into the same leading technology platform providing statistics to suppliers advertising in ESP.\u00a0 ESP is the industry\u2019s leading sourcing and marketing program.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The monthly reports are sent automatically to participating LogoMall Network suppliers to offer an accurate snapshot of business growth that tracks their competition and each of these metrics:<\/font><\/p>\n<ul type=\"disc\">\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">Top five products viewed by end-buyers.<\/font>\u00a0<\/li>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The number of unique visitors to each site.<\/font>\u00a0<\/li>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The quantity of orders sent to the online check-out cart.\u00a0<\/font><\/li>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">Number of distributor web sites in the LogoMall Network.<\/font>\u00a0<\/li>\n<\/ul>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The reports also include the click-through rates on digital ads in product spotlights, featured product sets and pay-for-placement positions, and show the supplier\u2019s page-view rankings among the rankings from the top 10 companies within a product category.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">\u201cNow suppliers have hard facts and less guesswork when it comes to evaluating digital advertising,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cThey can track their top-selling products, see how their web traffic stacks up, and make strategic decisions about their marketing based on these reports.\u201d<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">\u201cFor instance, if a supplier finds out an item is a top-five favorite with buyers, he or she might want to offer more variations of that product, and provide incentives to distributors,\u201d Andrews said.\u00a0 \u201cSimilarly, if an item is not selling as well as others in the product mix, a supplier can adjust the advertising and add more marketing for another item.\u201d\u00a0<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">LogoMall is the premier web site solution for distributors to market hundreds of thousands of promotional products to end-buyers. \u00a0The LogoMall Network received more than 8.5 million visitors last year, and more than 800,000 product searches are conducted each month across 10,300 LogoMall sites.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><strong>New LogoMall advertising performance reports are being pushed out now to subscribers.\u00a0 For more information, contact Liz Kennedy, manager of product support, at <a href=\"mailto:lkennedy@asicentral.com\">lkennedy@asicentral.com<\/a>.<\/strong><\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><strong>About ASI<\/strong><br \/> Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.\u00a0 Visit ASI online at <a title=\"blocked::http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http:\/\/www.asicentral.com\/&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" href=\"http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http%3A%2F%2Fwww%2Easicentral%2Ecom%2F&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" target=\"_blank\" rel=\"noopener\">asicentral.com<\/a> and on <a title=\"blocked::http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http:\/\/www.facebook.com\/pages\/ASICentral\/55248546043&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" 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href=\"http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fprofile%3FviewProfile%3D%26key%3D578131%26locale%3Den%5FUS%26trk%3Dtab%5Fpro&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a title=\"blocked::http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http:\/\/www.youtube.com\/asicentral&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" href=\"http:\/\/www.youtube.com\/asicentral\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, the <a title=\"blocked::http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http:\/\/www.timandrewsblog.com\/&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" href=\"http:\/\/tr.subscribermail.com\/cc.cfm?sendto=http%3A%2F%2Fwww%2Etimandrewsblog%2Ecom%2F&amp;tempid=1875376cd73e4c49b2c8f53c33025f7a&amp;mailid=b58967b7a0e04effbaade5ce4695fe78\" target=\"_blank\" rel=\"noopener\">CEO\u2019s blog<\/a> and the <a href=\"http:\/\/www.asinetwork.com\/\" target=\"_blank\" rel=\"noopener\">ASI Social Network<\/a>.<\/font><\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>Suppliers can gauge return on digital advertising TREVOSE, PA \u2013\u00a0November 23, 2009\u00a0&#8211; Advertising Specialty Institute\u00ae announced today LogoMall enhanced its&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LogoMall Enhances Advertising Performance 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