{"id":2348,"date":"2016-06-06T13:38:08","date_gmt":"2016-06-06T13:38:08","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-counselor-magazine-publishes-second-annual-hot-issue\/"},"modified":"2025-06-25T15:12:07","modified_gmt":"2025-06-25T19:12:07","slug":"asis-counselor-magazine-publishes-second-annual-hot-issue","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-counselor-magazine-publishes-second-annual-hot-issue\/","title":{"rendered":"ASI\u2019s Counselor Magazine Publishes Second Annual HOT Issue"},"content":{"rendered":"<p><em>Features Ad Specialty Industry\u2019s hottest people list, new products and business trends<\/em><\/p>\n<table border=\"0\" width=\"550\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"top\" height=\"900\"><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\"><strong><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">TREVOSE, PA \u2013 August 12, 2009<\/span><\/strong>\u00a0<strong>\u2013<\/strong>\u00a0Advertising Specialty Institute\u00ae, the largest media and marketing organization serving the advertising specialty industry, announced today that <em>Counselor<\/em> magazine published its second annual HOT issue, featuring the advertising specialty industry\u2019s hottest people list, new products and business trends.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">The issue reveals the exclusive list of the 40 innovators who are shaking up the market with their ideas, products and approaches.\u00a0 It also includes snapshots of dozens of hot products to sell to clients and identifies important business trends affecting how ad specialty companies are moving forward in today\u2019s marketplace.<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">The \u201cObjects of Hotness\u201d section features some of the most unique, practical and intriguing advertising specialties.\u00a0 Leading up to the August issue, the products were featured on seven weekly episodes of <em>The Joe Show<\/em>, and viewers voted on their favorites in seven categories.\u00a0 Innovative products include a biodegradable first aid kit, a basketball-shaped foam hat, poolside saddle tote bags, and an iPod speaker bag with a carabiner.<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">Important business trends are also reviewed in detail, including why green is the new black and how ad specialty companies are increasingly \u201cgreening\u201d their operations in an effort to save the environment, lower expenses and appeal to the sensibilities of their customers. Another trend story describes how distributors are increasingly selling incentives and loyalty programs.<\/span><\/p>\n<p><a id=\"OLE_LINK2\" class=\"bookmark\" title=\"OLE_LINK2\" name=\"OLE_LINK2\"><\/a><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">\u201cThe HOT issue is always one of our most anticipated, since it highlights many of the people, products and ideas that are adding to the industry\u2019s creative mix,\u201d said Rich Fairfield, publisher of ASI\u2019s magazines.\u00a0 \u201cIn addition to the hottest people, the issue is packed with marketing tips for increasing sales of resort wear and school apparel.\u201d<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\"><a id=\"OLE_LINK3\" class=\"bookmark\" title=\"OLE_LINK3\" name=\"OLE_LINK3\"><\/a>This year\u2019s hot people and products will be celebrated at the HOT Party on Wednesday, September 16, at the Christian Audigier Nightclub in Treasure Island, during the new\u00a0ASI Holiday &amp; Incentives Expo in Las Vegas.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">The <em>Counselor<\/em>\u00a0HOT issue has been sent to the magazine\u2019s 13,500 paid subscribers.\u00a0 <em>Counselor<\/em> is the leading publication for distributor principals in the advertising specialty industry and this year won its third consecutive Jesse H. Neal National Business Journalism Award for editorial excellence.\u00a0 It also received a silver award for news analysis and investigative reporting from the American Society of Business Publication Editors.\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"right\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>Features Ad Specialty Industry\u2019s hottest people list, new products and business trends TREVOSE, PA \u2013 August 12, 2009\u00a0\u2013\u00a0Advertising Specialty Institute\u00ae,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI\u2019s Counselor Magazine Publishes Second Annual HOT Issue &#8226; 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