{"id":2321,"date":"2016-06-06T13:38:07","date_gmt":"2016-06-06T13:38:07","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-upgrades-website-to-enhance-navigation-education-and-search\/"},"modified":"2025-06-25T14:54:12","modified_gmt":"2025-06-25T18:54:12","slug":"asi-upgrades-website-to-enhance-navigation-education-and-search","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-upgrades-website-to-enhance-navigation-education-and-search\/","title":{"rendered":"ASI Upgrades Website to Enhance Navigation, Education and Search"},"content":{"rendered":"<p><em><span style=\"font-family: Trebuchet MS; font-size: small;\">ASICentral.com Provides More Content, Videos and Blogs to Help Suppliers and Distributors Increase Sales<\/span><\/em><\/p>\n<p><strong><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">TREVOSE, PA \u2013 March 3, 2009<\/span>\u00a0<span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">&#8211;<\/span><\/strong>\u00a0<span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">Advertising Specialty Institute\u00ae, the largest media and marketing organization serving the advertising specialty industry, today announced an upgrade to <a href=\"\/\" target=\"_blank\" rel=\"noopener\">ASICentral.com<\/a> serving distributors and suppliers of promotional products.\u00a0<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">The upgrade includes enhanced navigation and search functions, allowing users to find what they need fast within one click.\u00a0 The dynamic search function, powered by Google\u2122, is positioned prominently at the top of each page, and most content areas also include text and thumbnail navigation menus.<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">The website also provides more interactive videos and articles with educational content from the award-winning <em>Counselor<\/em>\u00ae magazine and all of ASI\u2019s six publications.\u00a0 Exclusive content includes the ASI advertising specialties impressions study, information about ASI\u2019s products and services, and links to the industry\u2019s weekly Internet radio show.<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">To reflect the more prominent roles of social media, interactive industry blogs have been combined with social networks under a new \u201cSocial\u201d category in the left navigation bar, while the rapidly growing eco-friendly market now features marketing tips, catalog information and new apparel trends under the \u201cGreen\u201d heading.<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">\u201cOur enhanced website is an integral and important part of our commitment to provide the best industry education for our members and to help buyers and prospects understand the power of promotional products, particularly in this economic environment,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cThe user-friendly design and enhanced content enables suppliers and distributors to find the tools to help them grow their business now.\u201d<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">In addition, the news box in the middle of the homepage now includes a seven-part rotating channel that replaces the former static area.\u00a0 This dynamic, multi-level feature serves content at timed intervals so visitors see a variety of useful industry and national news, sales tips and information about <em>ASI Shows<\/em>.<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">\u201cThe upgraded ASICentral.com offers users more news, trends and educational content so members can learn online anytime,\u201d said Rich Fairfield, senior vice president and publisher for ASI.\u00a0\u00a0 \u201cASI is offering members yet another roadmap to success via ASICentral.com.\u201d<\/span><\/p>\n<p><span style=\"font-family: Trebuchet MS, arial, helvetica, sans-serif; font-size: small;\">The new website for the industry is currently live and watch for additional enhancements and increased industry education in the coming months.<\/span><\/p>\n<article><\/article>\n","protected":false},"excerpt":{"rendered":"<p>ASICentral.com Provides More Content, Videos and Blogs to Help Suppliers and Distributors Increase Sales TREVOSE, PA \u2013 March 3, 2009\u00a0&#8211;\u00a0Advertising&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Upgrades Website to Enhance Navigation, Education and Search &#8226; 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