{"id":2311,"date":"2016-06-06T13:38:06","date_gmt":"2016-06-06T13:38:06","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-adds-end-buyer-ordering-to-esp-online\/"},"modified":"2016-06-06T13:38:06","modified_gmt":"2016-06-06T13:38:06","slug":"asi-adds-end-buyer-ordering-to-esp-online","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-adds-end-buyer-ordering-to-esp-online\/","title":{"rendered":"ASI\u00ae Adds End-Buyer Ordering to ESP Online"},"content":{"rendered":"<\/h1>\n<p><em><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">Upgrade also includes PromoCafe Online Chat, Product Videos and Supplier Management Features<\/font><\/em><\/p>\n<\/header>\n<p><strong><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">TREVOSE, PA \u2013<\/font><\/strong>\u00a0<font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><strong>January 4, 2009<\/strong><\/font>\u00a0<strong><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">&#8211;<\/font><\/strong>\u00a0<font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">Advertising Specialty Institute<sup><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"1\">\u00ae<\/font><\/sup>,<\/font>\u00a0<font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">the largest media and marketing organization serving the advertising specialty industry, today launched an ESP Online<strong>\u2122<\/strong> upgrade that allows suppliers and distributors to communicate more rapidly, network online with peers, and end-buyers to place orders directly with distributors.\u00a0 \u00a0<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The features of the upgrade also include PromoCafe online chat and instant messaging, product videos, and supplier management features. \u00a0<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The announcement was made during the first exhibition day of the<em> ASI Show<\/em> Orlando.\u00a0 The show is the first national show in the industry and the largest on the East Coast, happening at the Orange County Convention Center from January 3-5.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The new end-buyer ordering feature provides an interactive CenterStage\u2122 presentation that allows an end-buyer to place an order for the products shown in the presentation.\u00a0 Buyers can specify quantity and product options and they can enter shipping and billing information.\u00a0 When an order is submitted, it will automatically be sent back to ESP Online and an alert is generated to indicate an open order.\u00a0 Distributors are able to view, manage and track orders in one central location.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The release also features PromoCafe, the new chat application that allows the 32,000 users of ESP Online to communicate with other members of the ESP Online community instantly.\u00a0 There are multiple chat rooms for discussing a variety of topics and users can also send instant messages and can create buddy lists to maintain frequent contacts.\u00a0<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">At launch, this is the world\u2019s largest online community in the advertising specialty industry.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The upgrade also provides new supplier management features, including:<\/font><\/p>\n<ul>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><span dir=\"ltr\">Product videos.<strong>\u00a0<\/strong> Distributors can now view videos of some products, providing a real-life snapshot of a product\u2019s look and feel.\u00a0<\/span> Clicking on the product video image will open the video in its own pop-out window, and viewers can use the video controls to get a closer view of the features.\u00a0 Suppliers who want to add product videos may contact Dan Dienna, advertising director, at <a href=\"mailto:ddienna@asicentral.com\">ddienna@asicentral.com<\/a>.<\/font><\/li>\n<\/ul>\n<ul>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><span dir=\"ltr\">Preferred pricing.<strong>\u00a0<\/strong> If distributors have preferred pricing from suppliers, that pricing can now be set and maintained in ESP Online by the distributor\u2019s administrator.\u00a0 Preferred pricing can be based<\/span> on net cost or list price.\u00a0<\/font><\/li>\n<\/ul>\n<ul>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><span dir=\"ltr\">Supplier ratings.<strong>\u00a0<\/strong> Users can now click directly on the supplier ratings star icon inside \u201cclient projects\u201d to view supplier performance ratings and any comments left by distributors.<\/span><\/font><\/li>\n<\/ul>\n<ul>\n<li><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><span dir=\"ltr\">Coded product numbers. \u00a0All CenterStage presentations can include coded product numbers, which are unique to specific distributor companies and which can remain hidden from view by an end-buyer.\u00a0 Users can also search for products by using the coded product numbers.\u00a0<\/span><\/font><\/li>\n<\/ul>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">The enhancements in this ESP Online upgrade, which were based on surveys and focus groups, will help distributors and suppliers operate more efficiently and have more time for selling.<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">\u201cThis new ESP Online provides distributors and suppliers with the ability to communicate better and streamline their order management process,\u201d said Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute.\u00a0 \u201cFor the first time, an end-buyer can place an order within a distributor\u2019s client presentation, and distributors can track and manage a sale from start to finish.\u00a0 ASI provides more ways for distributors and suppliers to do business productively than anyone else in the industry.\u201d\u00a0 \u00a0\u00a0<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">In addition to the new tools included in the upgrade, ESP Online continues to provide the industry\u2019s best image quality, producing higher resolution and providing 95% of all product images with solid white backgrounds.\u00a0 Also, ESP Online\u2019s premium virtual sample tool, powered by Technologo\u2122, is the industry\u2019s benchmark for virtual samples.\u00a0<\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><strong>To learn more about the ESP Online upgrade and for a free demo, visit <a href=\"\/esp\" target=\"_blank\" rel=\"noopener\">www.asicentral.com\/esp<\/a> or contact Dave Russo, executive director for distributor services, at <a href=\"mailto:drusso@asicentral.com\">drusso@asicentral.com<\/a>.<\/strong><\/font><\/p>\n<p><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\"><strong>About ASI<\/strong><\/font><br \/><font face=\"Trebuchet MS, arial, helvetica, sans-serif\" size=\"2\">Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.\u00a0 Visit <a title=\"http:\/\/www.asicentral.com\/\" href=\"\/\" target=\"_blank\" rel=\"noopener\">www.asicentral.com<\/a>. \u00a0\u00a0\u00a0<\/font><\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>Upgrade also includes PromoCafe Online Chat, Product Videos and Supplier Management Features TREVOSE, PA \u2013\u00a0January 4, 2009\u00a0&#8211;\u00a0Advertising Specialty Institute\u00ae,\u00a0the largest&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI\u00ae Adds End-Buyer Ordering to ESP Online &#8226; 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