{"id":2297,"date":"2016-06-06T13:38:06","date_gmt":"2016-06-06T13:38:06","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-esp-online-upgrade\/"},"modified":"2016-06-06T13:38:06","modified_gmt":"2016-06-06T13:38:06","slug":"asi-launches-esp-online-upgrade","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-esp-online-upgrade\/","title":{"rendered":"ASI\u00ae Launches ESP Online Upgrade"},"content":{"rendered":"<\/h1>\n<p><em>New Confirmed Supplier Data, Improved Product Images<\/em>\u00a0<em>and Ability for Suppliers to Update Information Directly<\/em><\/p>\n<\/header>\n<p><strong>TREVOSE, PA \u2013<\/strong>\u00a0<strong>July 23, 2008<\/strong>\u00a0<strong>&#8211;<\/strong> Advertising Specialty Institute\u00ae, the largest media and marketing organization serving the advertising specialty industry, today launched an ESP Online<strong>\u2122<\/strong> upgrade to provide new confirmed supplier data, sharply improved product images and the ability for suppliers to update information directly. \u00a0\u00a0<\/p>\n<p>The announcement was made during the first exhibition day of ASI Chicago.\u00a0 The show is the largest and only summer industry trade show in the Midwest and happens at McCormick Place from July 22\u201324.<\/p>\n<p>The new confirmed product data feature provides\u00a0an additional measure to ensure data accuracy in ESP Online. \u00a0With the latest upgrade, products that are confirmed by suppliers will be clearly marked\u00a0in ESP Online with a distinguishing logo, providing\u00a0distributors and\u00a0their end-buyers with an additional level of confidence.\u00a0 To-date, over 2,000 suppliers have confirmed their entire product lines with ASI.<\/p>\n<p>The release also features new capabilities that allow distributors\u00a0to find\u00a0products faster\u00a0by selecting searches based upon confirmed data status, supplier ratings\u00a0and new products.\u00a0 The new products search answers one of the most common end-buyer requests, by returning only products that are new\u00a0to the industry or new to a supplier within the last six months.<\/p>\n<p>This upgrade also provides enhanced product images in ESP Online. \u00a0A new graphics process\u00a0takes ESP Online&#8217;s best-in-class image quality even further, producing higher resolution and providing 95% of all product images with solid white backgrounds.\u00a0 The images allow distributors to create professional presentations, impressing clients and prospects and enhancing their own branding. \u00a0ESP Online\u2019s premium virtual sample tool, powered by Technologo\u2122, has also been improved to include new screen designs and a cleaner look and feel.<\/p>\n<p>\u201cWith the industry experiencing big pricing changes, no one else has the resources to stay on top of the changes like ASI does,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cWe have 70 data experts confirming pricing and product data, which helps distributors build confidence with their customers. \u00a0ESP Online\u2019s image quality is second-to-none, our improved searching will save time and virtual samples will continue to impress clients.\u00a0 The bottom line is that your sales will increase when you use ESP Online.\u201d<\/p>\n<p>In addition, ASI has also upgraded ESP Online for suppliers to enable suppliers to upload product images, copy products to easily create new entries, and track the status of updates as they are being completed.\u00a0 Suppliers can confirm, modify and input their product data directly into ESP Online. \u00a0<\/p>\n<p>For suppliers who are subscribers to ASI CreditConnect, ESP Online now has an automatic log-in option that allows them to log-in to both programs at the same time.\u00a0 Also, a new media statistics report is available, showing how many exposures a company receives through ESP Online and other ASI media.\u00a0\u00a0<\/p>\n<p>ASI invests over $2.5 million in data collection, quality assurance and self-administered supplier data confirmation tools.\u00a0 The extensive investment in data collection has ensured that over 3,400 supplier catalogs are current for 2008 and that no catalogs older than 2007 are in ESP Online or any other ASI product or service.\u00a0<\/p>\n<p>ESP Online has\u00a0more than 32,000 users, including 100% of the <em>Counselor\u00ae<\/em> Top 40 Distributors\u2122.\u00a0 It allows distributors to search for nearly every product in the industry from over 3,500 reputable ASI suppliers.\u00a0 More than 100,000 product and supplier searches are returned in ESP Online each day.\u00a0<\/p>\n<p> <strong>To learn more about the ESP Online upgrade and for a free demo, visit <a href=\"\/esp\" target=\"_blank\" rel=\"noopener\">www.asicentral.com\/esp<\/a> or contact Dave Russo, executive director for distributor services, at <a href=\"mailto:drusso@asicentral.com\">drusso@asicentral.com<\/a>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/> Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.\u00a0 Visit <a href=\"\/\" target=\"_blank\" rel=\"noopener\">www.asicentral.com<\/a>.<\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>New Confirmed Supplier Data, Improved Product Images\u00a0and Ability for Suppliers to Update Information Directly TREVOSE, PA \u2013\u00a0July 23, 2008\u00a0&#8211; Advertising&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI\u00ae Launches ESP Online Upgrade &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-launches-esp-online-upgrade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI\u00ae Launches ESP Online Upgrade\" \/>\n<meta property=\"og:description\" content=\"New Confirmed Supplier Data, Improved Product Images\u00a0and Ability for Suppliers to Update Information Directly TREVOSE, PA \u2013\u00a0July 23, 2008\u00a0&#8211; 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