{"id":2287,"date":"2016-06-06T13:38:05","date_gmt":"2016-06-06T13:38:05","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/advertising-specialties-sales-reached-19-6-billion-in-2007\/"},"modified":"2025-06-26T14:05:14","modified_gmt":"2025-06-26T18:05:14","slug":"advertising-specialties-sales-reached-19-6-billion-in-2007","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/advertising-specialties-sales-reached-19-6-billion-in-2007\/","title":{"rendered":"Advertising Specialties Sales Reached $19.6 Billion in 2007"},"content":{"rendered":"

Up 5.4% Versus 2006 and a New Record<\/em><\/p>\n

TREVOSE, PA \u2013<\/strong>\u00a0April 8, 2008<\/strong>\u00a0–<\/strong> The Advertising Specialty Institute\u00ae (ASI), the largest media and marketing organization serving the advertising specialty industry, announced today results of its annual advertising specialties sales analysis indicating that industry revenues reached $19.6 billion in 2007 \u2013 up 5.4 percent from 2006 and a new record.<\/p>\n

Spending on advertising specialties, or promotional products – items and incentives branded with a company logo or marketing message – was 83% greater than radio advertising, 73% greater than Internet display ads and nearly five times larger than outdoor advertising* for the same period.\u00a0 Industry increases also outpaced the 2.2% growth rate for the United States GDP.<\/p>\n

\u201cThis is the highest industry sales we have recorded and shows continued growth of promotional products over the last five years,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cThe growth reflects continued use of advertising specialties by marketers who want to deliver their brand in a powerful, memorable and cost-effective way.\u201d<\/p>\n

 <\/p>\n

“In today\u2019s climate of increasing economic uncertainty, purchasing decisions for advertising and marketing are being scrutinized closely,\u201d said Andrews.\u00a0 \u201cAdvertising specialties are a relatively safe advertising investment and are nearly recession-proof, because they provide a proven high return-on-investment at a low cost and have a lasting impact on target audiences.\u201d<\/p>\n

Andrews also commented that the traditional advertising specialty industry is expanding in part by embracing more companies – including those that decorate, embroider and engrave promotional items and business gifts.<\/p>\n

Many of these distributors and suppliers have now qualified to become part of the ASI network, allowing them to access some of the $1.3 million in educational opportunities ASI provides each year.\u00a0 These opportunities make them more knowledgeable and give them the chance to attend five\u00a0ASI Shows and any of the 70 Advantages Roadshows in 18 North American cities.<\/p>\n

Reactions<\/strong><\/p>\n

ASI distributors offered their thoughts about marketplace growth in 2007.<\/p>\n

\u201cEspecially in times of economic distress, businesses and institutions turn to incentive marketing,\u201d said Jo-an Lantz, executive vice president of Geiger (asi\/196480<\/em>).\u00a0 \u201cThe pressure is on to spend wisely.\u00a0 Marketers are held accountable for their ad spend, and promotional products lend themselves to targeted marketing and measurable investment versus other media.\u201d<\/p>\n

\u201cBecause of the downturn in the economy, I feel the clients we work with are looking for a more effective marketing method,\u201d said Angela Davis, president of Award Solutions Inc. (asi\/128042<\/em>).\u00a0 \u201cThey are looking for more control over their marketing dollar.\u00a0 Promotional products give them this and we have seen an increase in sales because of it.\u201d<\/p>\n

\u201cThere is no question that economic activity has been down with some clients and in some industries and geographic areas for the past year or so,\u201d said David Woods, president and CEO of Adventures in Advertising (asi\/109480<\/em>).\u00a0 \u201cRecently we have seen a number of clients significantly increase their purchases, and there seems to be a lot of activity with new web stores.\u00a0 We have also had the best first quarter in several years for recruiting new people into the AIA system.\u00a0 We are thus cautiously optimistic that this will be a very good year for AIA, quite possibly our best year ever!\u201d<\/p>\n

\u201cAs budgets tighten, we expect more advertising to move from media to promotional products,\u201d said David Lewenberg, vice president for Genumark Promotional Merchandise Inc. (asi\/204588<\/em>).\u00a0 \u201cAnd, therefore, continue to expect an increase in 2008, despite downward economic expectations overall.\u201d<\/p>\n

ASI suppliers found 2007 to be a record-breaking year.<\/p>\n

\u201cWe have experienced tremendous growth and we expected to see some slow-down due to the economy, but so far that has not affected our business,\u201d said Lon McGowan, president of iClick, Inc. (asi\/62124<\/em>).\u00a0 \u201cOur total sales have doubled in the last 12 months.\u00a0 iClick is in a unique market position, though, because we supply the fastest-growing product category in the industry – USB drives.\u00a0 The key to surviving a recession is to offer products that deliver targeted marketing messages and at a price that won\u2019t break the bank.\u201d<\/p>\n

\u201cPromotional products offer an opportunity to creatively advertise a company or product,\u201d said Carol Constantino, president of Noteworthy Company (asi\/74360<\/em>).\u00a0 \u201cSince the life span of a promotional product extends beyond a conventional ad, savvy marketers recognize value and ultimately extend their advertising dollars to reinforce an ad campaign with the diverse product lines that our industry offers.\u201d<\/p>\n

Outlook<\/strong><\/p>\n

Distributors are optimistic about 2008, but continue to watch several factors impacting the industry:<\/p>\n

1) \u00a0Ensuring product safety and compliance.
\n2)\u00a0 Increasing demand for products that are environment-friendly.
\n3)\u00a0 Volatility of prices for natural resources used in manufacturing, such as oil for plastics.<\/p>\n

ASI is closely monitoring these factors and other marketplace developments to keep distributors and suppliers informed through its 13 print and electronic publications.<\/p>\n

<\/article>\n","protected":false},"excerpt":{"rendered":"

Up 5.4% Versus 2006 and a New Record TREVOSE, PA \u2013\u00a0April 8, 2008\u00a0– The Advertising Specialty Institute\u00ae (ASI), the largest…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nAdvertising Specialties Sales Reached $19.6 Billion in 2007 • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/advertising-specialties-sales-reached-19-6-billion-in-2007\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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