{"id":2283,"date":"2016-06-06T13:38:05","date_gmt":"2016-06-06T13:38:05","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-marketing-resources-websites\/"},"modified":"2016-06-06T13:38:05","modified_gmt":"2016-06-06T13:38:05","slug":"asi-launches-marketing-resources-websites","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-marketing-resources-websites\/","title":{"rendered":"ASI\u00ae Launches Marketing Resources Websites"},"content":{"rendered":"<\/h1>\n<p><em>Provides Free Sales and Marketing Tools and Networking for ASI Members<\/em><\/p>\n<\/header>\n<p><strong>TREVOSE, PA \u2013<\/strong>\u00a0<strong>February 25, 2008<\/strong>\u00a0<strong>&#8211;<\/strong> Advertising Specialty Institute\u00ae, the largest media and marketing organization serving the advertising specialty industry, today launched marketing resources Websites for distributors and suppliers, at <a title=\"http:\/\/www.thenumberthatmatters.com\/marketing\" href=\"http:\/\/www.thenumberthatmatters.com\/marketing\" target=\"_blank\" rel=\"noopener\">www.thenumberthatmatters.com\/marketing<\/a>.<\/p>\n<p>The Websites provide more than 20 marketing and sales tools for advertising specialty industry professionals to use to improve their businesses<em>,<\/em> including a\u00a0customizable end-buyer sales sheet, lead tracking sheet, end-buyer research, Internet marketing advice, an email version of\u00a0<em>Successful Promotions<\/em>\u00a0magazine to send to clients, and a link to the ASI Social Network \u2013 <a href=\"http:\/\/www.asinetwork.com\/\" target=\"_blank\" rel=\"noopener\">www.asinetwork.com<\/a><em>.<\/em><\/p>\n<p>The ASI Social Network is an online community for ASI members to connect and share advice, ideas and business experiences<em>.<\/em>\u00a0\u00a0Users can create a customized Web page and upload photos and videos, and can also join related groups and post comments.\u00a0 More than 1,600 ASI members have joined during its introduction phase.\u00a0<\/p>\n<p>The Websites also\u00a0feature marketing tips for subscribers to ESP Online.\u00a0 Users can learn more about the new Event Planner &#8211; a tool to help customers select and buy appropriate advertising specialties for events &#8211; and can learn how to target specific prospects to increase sales.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>\u201cASI spends over $1.3 million each year on education for our members,\u201d said\u00a0Timothy M. Andrews, president and chief executive officer of ASI. \u00a0\u201cOur marketing team has worked hard to provide valuable knowledge and useful resources on these sites to help distributors and suppliers increase leads and manage their businesses better every day.\u201d<\/p>\n<p>\u201cThe sites also allow users to log-on whenever they wish and to use them often,\u201d Andrews said.\u00a0 \u201cThey are creative, educational and interactive online spaces that are also fun and represent the forward-thinking technology that ASI is known for in the advertising specialty industry.\u201d\u00a0<\/p>\n<p>Reactions from users have been positive.<\/p>\n<p>\u201cThe type of information found on the new marketing sites from ASI\u00a0is certainly valuable to American Pacific Promotions, but probably\u00a0more so to our salespeople on the street,\u201d said Terry Woodhams, president of American\u00a0Pacific Promotions (<em>asi\/120677<\/em>).\u00a0 \u201cOur industry is all about organization, and many people may have forgotten about some of the marketing processes, tools and tactics found on these sites.\u00a0 I liked what I saw and found them useful.\u201d\u00a0<\/p>\n<p>\u201cThe new marketing sites are untapped resources, not only for distributors, but for suppliers as well,\u201d said Bobby Lehew, director of operations for Robyn Promotions (<em>asi\/309656<\/em>).\u00a0 \u201cA particularly useful component is the ASI Social Network, which provides much more personal collaboration in the industry.\u00a0 Participants are able to put a face with a name in an easy-to-use format and it allows me to contribute and review ideas other distributors post.\u201d<\/p>\n<p>The ASI marketing resources Websites are available at no charge to distributors and suppliers in the advertising specialty industry and new materials and features are being added continuously.<\/p>\n<p><strong>Visit the new marketing resources Websites from ASI, at<\/strong>\u00a0<a title=\"http:\/\/www.thenumberthatmatters.com\/marketing\" href=\"http:\/\/www.thenumberthatmatters.com\/marketing\" target=\"_blank\" rel=\"noopener\"><strong>www.thenumberthatmatters.com\/marketing<\/strong><\/a><strong>.\u00a0 For more information, contact Susanne Curry, vice president of marketing for ASI, at<\/strong>\u00a0<a title=\"mailto:scurry@asicentral.com\" href=\"mailto:scurry@asicentral.com\"><strong>scurry@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/> Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 25,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to over 21,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.\u00a0 Visit <a title=\"http:\/\/www.asicentral.com\/\" href=\"\/\" target=\"_blank\" rel=\"noopener\">www.asicentral.com<\/a>.<\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>Provides Free Sales and Marketing Tools and Networking for ASI Members TREVOSE, PA \u2013\u00a0February 25, 2008\u00a0&#8211; 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