{"id":2273,"date":"2016-06-06T13:38:04","date_gmt":"2016-06-06T13:38:04","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-partners-with-mach1-to-promote-incentives\/"},"modified":"2016-06-06T13:38:04","modified_gmt":"2016-06-06T13:38:04","slug":"asi-partners-with-mach1-to-promote-incentives","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-partners-with-mach1-to-promote-incentives\/","title":{"rendered":"ASI\u00ae Partners with Mach1 to Promote Incentives"},"content":{"rendered":"<\/h1>\n<p><strong>TREVOSE, PA \u2013<\/strong>\u00a0<strong>October 17, 2007<\/strong>\u00a0<strong>&#8211;<\/strong> Advertising Specialty Institute\u00ae announced today that it has entered into an agreement with Mach1 Business Media, LLC, to help expand ASI\u2019s presence in the $46 billion incentives market*.\u00a0<\/p>\n<p>Mach1 and ASI will help ASI suppliers expand advertising for incentives in <em>Successful Promotions<\/em>, <em>Counselor<\/em> and <em>Advantages<\/em> magazines, and will provide more editorial content about incentives for distributors to apply to their businesses<em>.\u00a0 \u00a0\u00a0<\/em>\u00a0<\/p>\n<p>\u201cASI distributors, suppliers and decorators have been asking me for more information about incentives,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0 \u201cWe expect the arrangement with Mach1 to increase the amount of advertising from incentive suppliers, helping our magazine readers be better informed and more prepared to offer those products to their end users.\u201d<\/p>\n<p>The relationship is a joint effort with Mike Murrell, president and chief executive officer of Mach1, an incentives expert, former group publisher for <em>Incentive<\/em> and <em>Potentials<\/em> magazines, and board member of advocacy organization The Incentive Federation.<\/p>\n<p>\u201cThis initiative reflects the growing importance of the role of advertising specialty distributors and their relationships with suppliers and end-buyers,\u201d said Murrell.\u00a0 \u201cWe look forward to collaborating with ASI to provide useful advertising services and information about incentives.\u201d<\/p>\n<p>Editorial content related to incentives and using them in advertising specialty and marketing programs has become a top priority in ASI publications.<\/p>\n<p>\u201cOver 100,000 readers of <em>Advantages<\/em>, <em>Counselor<\/em> and <em>Successful Promotions<\/em> magazines have already started to benefit from more editorial and educational content about incentives,\u201d said Rich Fairfield, publisher at ASI.\u00a0 \u201cWatch for more stories in the coming months.\u201d<\/p>\n<p>Incentives include many types of advertising specialties and travel packages, and there is growing interest in serving the incentives marketplace with more creative products.<\/p>\n<p><strong>\u201c<\/strong>A recent survey from ASI indicated that 91% of readers are interested in more information about branded incentive merchandise, gift cards and meeting destinations,\u201d said Melinda Ligos, editor-in-chief for ASI\u2019s seven magazine franchises.\u00a0 \u201cMach1 will represent the three ASI magazines to select suppliers in these categories and more incentive products will be advertised and available for distributors to sell and for end-buyers to use.\u201d<\/p>\n<p><strong>For more information about advertising and editorial opportunities for incentives in magazines from ASI, contact Rich Fairfield, at<\/strong>\u00a0<a href=\"mailto:rfairfield@asicentral.com\"><strong>rfairfield@asicentral.com<\/strong><\/a><strong>, or Mike Murrell, at 952-401-1283 or at <a href=\"mailto:mike@mach1businessmedia.com\">mike@mach1businessmedia.com<\/a>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/> Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from over 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.\u00a0\u00a0<\/p>\n<p class=\"footnote\">* Sources:\u00a0 The Incentive Research Foundation and The Incentive Federation.<\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013\u00a0October 17, 2007\u00a0&#8211; 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