{"id":2267,"date":"2016-06-06T13:38:04","date_gmt":"2016-06-06T13:38:04","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-names-don-mennig-executive-director-of-marketing\/"},"modified":"2025-06-26T14:59:05","modified_gmt":"2025-06-26T18:59:05","slug":"asi-names-don-mennig-executive-director-of-marketing","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-names-don-mennig-executive-director-of-marketing\/","title":{"rendered":"ASI\u00ae Names Don Mennig Executive Director of Marketing"},"content":{"rendered":"

TREVOSE, PA \u2013 August 2, 2007<\/strong> – Advertising Specialty Institute\u00ae (ASI), the largest media and marketing organization serving the advertising specialty industry, named Don Mennig executive director of marketing.<\/p>\n

Mennig was previously the director of marketing for distributor services and he joined ASI as marketing manager of electronic research products in December, 2004. Mr. Mennig will provide direction for the marketing functions for the distributor services and ASI membership teams, including campaign development, brand messaging, and driving new marketing technology initiatives. \u201cCongratulations to Don for this promotion,\u201d said Timothy M. Andrews, president and CEO for ASI. \u201cDon helped plan and execute the successful launch of ESP Online, the gold standard of product databases in the advertising specialty industry, which today has more than 26,000 users. I look forward to his contributions to our membership area as we move forward.\u201d<\/p>\n

\u201cDon has been instrumental in helping ASI members learn about our electronic products and services,\u201d said Susanne M. Curry, vice president of marketing for ASI. \u201cHis passion for developing marketing strategies and contests has provided more opportunities for members to connect with ASI.\u201d<\/p>\n

\u201cIt is rewarding for me to experience ASI members growing their businesses using ESP Online and all of our products and services,\u201d said Mennig. \u201cASI members receive a complete membership package that provides them with all the best tools they need to excel in the industry.\u201d<\/p>\n

Mr. Mennig holds a Bachelors degree in Communications from Rowan University, and is a board member of the Philadelphia Area New Media Association (PANMA).<\/p>\n

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