{"id":2256,"date":"2016-06-06T13:38:03","date_gmt":"2016-06-06T13:38:03","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-names-deborah-white-director-of-supplier-marketing\/"},"modified":"2016-06-06T13:38:03","modified_gmt":"2016-06-06T13:38:03","slug":"asi-names-deborah-white-director-of-supplier-marketing","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-names-deborah-white-director-of-supplier-marketing\/","title":{"rendered":"ASI\u00ae Names Deborah White Director of Supplier Marketing"},"content":{"rendered":"<\/h1>\n<p><strong>TREVOSE, PA \u2013 March 5, 2007 &#8211;<\/strong> Advertising Specialty Institute\u00ae (ASI), the largest media organization serving the advertising specialty industry, announced today it recruited Deborah White as director of supplier marketing.\u00a0<\/p>\n<p>In this position, Deborah will lead ASI\u2019s marketing efforts to educate ASI suppliers about how to use advertising to grow their businesses and promote their products.\u00a0 White will manage the advertising opportunities available in ASI\u2019s seven market-focused magazines and 12 end-buyer catalogs, as well as web tools, electronic communications, media kits and trade show events.<\/p>\n<p>\u201cDeborah\u00a0White brings over 20 years of experience working in the apparel industry, and she has spent most of her career working in publishing,\u201d said Susanne Curry, Vice President of\u00a0 Marketing for ASI.\u00a0 \u201cShe will help ASI members make the most of their marketing efforts and\u00a0I look forward to\u00a0her creativity and expertise in enhancing and providing\u00a0 new opportunities for suppliers to gain more exposure to distributors and end-buyers.\u201d<\/p>\n<p> \u201cI am very excited to join ASI,\u201d said White.\u00a0 \u201cASI has a wide variety of useful advertising solutions for suppliers, and I am pleased to work closely with those products and services and to leverage any past experiences in publishing to help ASI and its members grow.\u201d<\/p>\n<p> Deborah comes to ASI from VNU Business Media in Atlanta, GA, where she held the position of marketing services manager for its trade magazines, educational supplements, newsletters, and web-based products in the decorated apparel industry.<\/p>\n<p> Deborah has previously worked for the following publishing companies: Lindquist Publications, Macmillan, Gralla and Miller Freeman.<\/p>\n<p>   A New Jersey native, Deborah has her B.A. degree in English and Marketing Communications from Montclair State.   <\/p>\n<p><strong>About ASI<\/strong><br \/> Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 23,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.\u00a0 Visit <a href=\"\/\">www.asicentral.com<\/a>.<\/p>\n<article>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013 March 5, 2007 &#8211; Advertising Specialty Institute\u00ae (ASI), the largest media organization serving the advertising specialty industry,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI\u00ae Names Deborah White Director of Supplier Marketing &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-names-deborah-white-director-of-supplier-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI\u00ae Names Deborah White Director of Supplier Marketing\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 March 5, 2007 &#8211; 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