{"id":2246,"date":"2016-06-06T13:38:03","date_gmt":"2016-06-06T13:38:03","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-acquires-modern-uniforms-stitches-and-wearables-business-magazines\/"},"modified":"2016-06-06T13:38:03","modified_gmt":"2016-06-06T13:38:03","slug":"asi-acquires-modern-uniforms-stitches-and-wearables-business-magazines","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-acquires-modern-uniforms-stitches-and-wearables-business-magazines\/","title":{"rendered":"ASI\u00ae Acquires Modern Uniforms, Stitches and Wearables Business Magazines"},"content":{"rendered":"<\/h1>\n

TREVOSE, PA \u2013 September 22, 2006 –<\/strong> Advertising Specialty Institute\u00ae, the largest media and marketing organization serving the advertising specialty industry, announced today that it acquired Modern Uniforms<\/em>, Stitches<\/em> and Wearables Business<\/em> magazines, websites and other assets from Prism Business Media Inc.<\/p>\n

Wearables Business<\/em> and Modern Uniforms<\/em> principally serve the advertising specialty industry, while Stitches<\/em> magazine serves contract embroidery professionals.\u00a0 Subscribers to Stitches<\/em> often work with ASI distributors and suppliers to decorate promotional items.<\/p>\n

\u201cThe uniforms, embroidery, and general wearables marketplaces are playing larger and more important roles in the advertising specialty industry,\u201d said Timothy M. Andrews, president of ASI.\u00a0 \u201cBy bringing these publications into ASI, we are ensuring that we will be able to help ASI suppliers and distributors reach more buyers, and we can reinforce with readers the quality and integrity provided by the traditional supplier-distributor model.\u201d<\/p>\n

Andrews said that there are important benefits for both ASI suppliers and distributors from the acquisition.<\/p>\n

\u201cWe plan to dramatically improve these\u00a0magazines and their related information products,\u201d Andrews said. \u00a0\u201cWe will make them more compelling for readers and, therefore, more effective tools through which advertisers can deliver their messages.\u00a0 We have learned with our existing magazines – Counselor\u00ae<\/em>, Advantages<\/em>\u2122, Successful Promotions<\/em>\u2122 and Supplier Global Resource\u00ae<\/em> – that if you create outstanding products for subscribers, they will increase the amount of time they invest reading the editorial and the ads.\u201d<\/p>\n

\u201cIn addition, the 18,000 subscribers of Stitches<\/em> magazine are a new potential market to which ASI suppliers and distributors will be able to increase sales of advertising specialties,\u201d Andrews noted.\u00a0 \u201cWe intend to help readers of Stitches<\/em> understand the efficiencies of buying ad specialties through the ASI supplier-distributor network.\u201d<\/p>\n

Wearables, Uniforms Markets Growing<\/strong><\/p>\n

\u201cThe overall wearables segment in our industry is growing dramatically, and Wearables Business<\/em> will help ASI serve that category more effectively, through education, news and product information,\u201d Andrews explained.\u00a0 \u201cUniforms is another growing segment, and one we think is expanding at several times the rate of the overall ad specialty industry.\u00a0 By having a magazine dedicated to explaining uniform trends and new products, ASI distributors will be more effective in building their uniforms business.\u201d<\/p>\n

The 2006 Counselor<\/em> magazine State of the Industry report indicated that wearables was the top category of advertising specialties sold for the last five years.\u00a0 Uniforms continue to be an important segment, and 41% of respondents to the latest Counselor<\/em>\u00a0Wearables Watch<\/em>\u00ae survey indicated an increase in sales of uniforms.\u00a0<\/p>\n

Several resources will be developed to assist both the ASI distributor and the embroidery firm to connect and do business, by allowing distributors to quickly find qualified contract embroiderers anywhere in the country from among the 18,000 subscribers to Stitches<\/em>.\u00a0<\/p>\n

Joining the three magazines are related websites and e-mail newsletters, and ASI is considering the launch of several new products in markets served by these brands.<\/p>\n

\u201cThese three magazines are very familiar to me, and were among those I managed while I was chief executive of their prior owner, Primedia Business Magazines,\u201d Andrews commented.\u00a0 \u201cWe look forward to integrating them further to provide more resources for the ad specialty industry.\u201d<\/p>\n

\u201cThis development is exciting, because it broadens the scope of our publications,\u201d said Rich Fairfield, publisher and senior vice president for ASI.\u00a0 \u201cThese magazines will provide our readers with the latest developments in these industries, and advertisers will discover more possibilities to achieve success with their marketing efforts.\u201d\u00a0 Fairfield\u2019s responsibilities will expand and he will become publisher of the new magazines.\u00a0 <\/p>\n

ASI suppliers who have questions about the acquisition can contact Rich Fairfield, at rfairfield@asicentral.com<\/a>.\u00a0 ASI distributors who have questions about the acquisition can contact Dan O\u2019Halloran, senior vice president of distributor services, at dohalloran@asicentral.com<\/a>.<\/strong><\/p>\n

About ASI<\/strong>
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.\u00a0 Supplier firms use ASI print and electronic resources to market products to more than 19,000 ASI distributor firms.\u00a0 Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers.\u00a0 ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.\u00a0 Visit www.asicentral.com<\/a>.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

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