{"id":2245,"date":"2016-06-06T13:38:03","date_gmt":"2016-06-06T13:38:03","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-announces-winner-of-distributors-extreme-makeover-contest-weekend-warrior-promotional-products\/"},"modified":"2025-06-25T13:06:17","modified_gmt":"2025-06-25T17:06:17","slug":"asi-announces-winner-of-distributors-extreme-makeover-contest-weekend-warrior-promotional-products","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-announces-winner-of-distributors-extreme-makeover-contest-weekend-warrior-promotional-products\/","title":{"rendered":"ASI\u00ae Announces Winner of Distributors\u2019 Extreme Makeover Contest: Weekend Warrior Promotional Products"},"content":{"rendered":"

TREVOSE, PA \u2013 August 2, 2006 –<\/strong> Advertising Specialty Institute\u00ae, the largest media organization serving the $17.8 billion promotional products industry, announced today that Weekend Warrior Promotional Products (asi\/356446<\/em>) is the winner of its Distributors\u2019 Extreme Makeover contest \u2013 growing its sales by 105% in one year.<\/p>\n

The contest provided three home-based, promotional products industry distributor firms with the opportunity to compete head-to-head for one year, to see which could increase its sales and profitability the greatest.<\/p>\n

ASI provided all three contestants with ESP\u00ae Online, the Internet-based research, marketing and client management tool that provides access to 750,000 promotional products from 3,300 suppliers; LogoMall\u00ae, a customizable Website for distributors, featuring a shopping engine with 300,000 products; ASItransact, the efficient electronic order management system; and a supply of imprinted ASI catalogs.<\/p>\n

Each company also received consulting services from industry sales and marketing expert, David Blaise, a $1,000 wardrobe makeover from Edwards Garment (asi\/51752<\/em>), and had access to these ASI member benefits:\u00a0 virtual sample capabilities from Technologo, credit card transaction assistance from Access Group\/NPC, digital artwork cleanup services from Affinity Express and credit reports from Experian\u00ae.<\/p>\n

Following Weekend Warrior, which increased its sales by 105% and increased its profit margin by 25%, were runners-up The Brand Company (asi\/145018<\/em>) and BrandMasters (asi\/234692<\/em>).\u00a0 The Brand Company, owned by Becky Allan, increased sales by 45%.\u00a0 BrandMasters, managed by the brother-and-sister team of Jennifer Webb and Ron Marvel, increased sales by 34%.<\/p>\n

\u201cCongratulations to Weekend Warrior Promotional Products and the two runners-up,\u201d said Timothy M. Andrews, president of ASI.\u00a0 \u201cI\u2019m impressed with Weekend Warrior\u2019s triple-digit percentage increase in sales, and the solid gains posted by runners-up The Brand Company and BrandMasters. This contest demonstrates that ASI\u2019s products and services provide a positive return on investment for promotional products companies, by using the latest technology to increase sales and streamline business processes.\u201d<\/p>\n

\u201cWe\u2019d like to thank ASI for access to its business-building tools, and David Blaise, for his advice and guidance,\u201d said Maura Burgess, co-owner of Weekend Warrior Promotional Products.\u00a0 \u201cThe contest has transformed our company dramatically in sales performance, process and approach.\u00a0 We now even consider ourselves better parents, without sacrificing our professional lives.\u00a0 I encourage others to consider using the Web-based technology found in ESP Online and ASItransact to transform your company and to increase sales.\u201d<\/p>\n

\u201cUsing the business tools from ASI, I\u2019ve been able to make in-roads with some major accounts, like microprocessor manufacturing giant, AMD,\u201d said Becky Allan, owner of The Brand Company.\u00a0 \u201cI’m also working with a national muffler franchise and\u00a0for a joint\u00a0event this summer with Dell and BP.\u00a0 The contest has allowed me to think more strategically, more out-of-the-box and to become more productive.\u201d<\/p>\n

\u201cRon and I came through this contest with many needed changes,\u201d said Jennifer Webb, co-owner of BrandMasters.\u00a0 \u201cWe now have tools from ASI to make our company more than an average distributorship and we have an incredible competitive advantage.\u00a0 During a recent sales call, Ron had a customer tell him that another distributor in our area had been in and mentioned us.\u00a0 Seems that with the changes we\u2019ve made, the competition is taking notice.\u201d<\/p>\n

\u201cAll three contestants performed well in the contest,\u201d said David Blaise, author of the industry success system, Top Secrets of Multi-Million Dollar Producers<\/em> and partner of Blaise Drake & Company.\u00a0 \u201cI look forward to\u00a0seeing how their businesses continue to evolve and grow.\u00a0 In fact, so far this year, Weekend Warrior Promotional Products is posting sales 157% greater than the first six months last year.\u201d<\/p>\n

All North American ASI distributor member firms qualified to enter the contest and over 1,000 entrants received a 30-day trial of ESP Online, a copy of the audio training program Inside the Mind of a Promotional Products Client,<\/em> as well as an invitation to an online business-building seminar from ASI.<\/p>\n

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