{"id":2239,"date":"2016-06-06T13:38:30","date_gmt":"2016-06-06T13:38:30","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-integrates-virtual-sampling-tools-into-esp-online-and-logomall-websites\/"},"modified":"2025-06-25T13:32:54","modified_gmt":"2025-06-25T17:32:54","slug":"asi-integrates-virtual-sampling-tools-into-esp-online-and-logomall-websites","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-integrates-virtual-sampling-tools-into-esp-online-and-logomall-websites\/","title":{"rendered":"ASI Integrates Virtual Sampling Tools into ESP Online\u00ae and LogoMall\u00ae Websites"},"content":{"rendered":"

TREVOSE, PA – May 24, 2006 –<\/strong> Advertising Specialty Institute\u00ae, the largest media organization serving the promotional products industry, announced today it will be providing virtual sampling services for the 23,000 users of ESP Online and will also make it available for buyers on nearly 7,000 LogoMall Websites.<\/p>\n

Virtual sampling technology allows clients to see their logo on\u00a0a\u00a0picture of a promotional product.\u00a0 It helps distributors and suppliers increase sales and speeds up\u00a0the approval cycle for clients.\u00a0 Distributors can use virtual sampling as a distinct competitive advantage and can create a more professional image by sending virtual samples in a presentation or in an email to a client.<\/p>\n

All ESP Online users will have access to Technologo EOD (Enabled on Demand), allowing them to build a virtual sample of any product with an image in the products database.\u00a0 Users can make the sample in either the product detail section or by using the CenterStage\u2122<\/em> Presentation Builder.<\/p>\n

Distributors will be able to integrate the Enabled on Demand service into their LogoMall Websites, allowing buyers of promotional products to use virtual sampling to envision their logos on products they are purchasing.\u00a0 This technology will provide buyers with a more dynamic, interactive and professional shopping experience on LogoMall Websites.<\/p>\n

\u201cESP Online and LogoMall Websites are the industry\u2019s best research and marketing tools,\u201d said Timothy M. Andrews, president of ASI.\u00a0 \u201cAdding virtual sampling to these products is a breakthrough development.\u00a0 Distributors will impress their clients with the ability to create compelling presentations in ESP Online, suppliers will benefit when distributors are able to customize and sell suppliers\u2019 products at the point-of-sale, and clients\u2019 expectations will be exceeded with the ability to build a virtual sample online.\u201d<\/p>\n

Alex Landa, CEO and founder of Technologo, commented \u201cWe are pleased to provide the highest-quality virtual sampling tools available in the promotional products industry.\u00a0 We started offering this technology in 2001 and have watched its popularity grow quickly, because users find it so productive for their business operations.\u00a0 This next step will further entrench virtual samples into the mainstream of the industry.\u00a0 I am sure that Technologo\u2019s clients and users will benefit greatly from this development.\u201d<\/p>\n

ASI members already using virtual sampling tools are sharing their positive experiences.<\/p>\n

\u201cA client of ours was hosting a casino-themed event, and asked us to find products with a tie-in,\u201d said Ed Burgess, co-owner of Weekend Warrior Promotional Products (asi\/356446<\/em>).\u00a0 \u201cUsing ESP Online, we saved an image of a poker chip.\u00a0 Then, using Technologo, we were able to upload our saved image, add the client’s\u00a0logo and text, and then email a virtual sample.\u00a0 We were able to speak immediately with him about the sale.\u00a0 Integrating this feature directly into ASI products will provide an amazingly powerful tool.\u201d<\/p>\n

\u201cAs a supplier, we\u2019re giving our distributors the tools to make their sales jobs easier,\u201d said Theresa Land, sales manager for Pacific Handy Cutter, Inc. (asi\/75650<\/em>).\u00a0 \u201cThey build a virtual sample in minutes, and set up personalized presentation materials for their clients.\u00a0 We\u2019re being rewarded with their orders.\u201d<\/p>\n

\u201cBeing able to use virtual sampling right inside ESP Online will be very valuable for us,\u201d said Wayne Martin, director of strategic sales support and vendor relations for American Solutions for Business (asi\/120075<\/em>).\u00a0 \u201cThe technology allows us to respond to our clients more efficiently and to spend less time on proofing our orders, leaving us more time for selling and making us look more professional.\u201d<\/p>\n

ASI supplier member firms and ASI distributor member firms will be enjoying the enhanced exposure for their products and increased sales leads, as they are able to show clients a visual representation of the products that target their specific needs and that work best with their logos.<\/p>\n

Virtual sampling will be available free in late summer 2006 for primary users of ESP Online.\u00a0 A special Supplier Images Bundle, including All Catalogs Electronically (ACE), will be provided to franchisees and secondary users for $99.\u00a0 Distributors can integrate virtual sampling into LogoMall Websites now for $9.99 per month.<\/p>\n

<\/article>\n","protected":false},"excerpt":{"rendered":"

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