{"id":2238,"date":"2016-06-06T13:38:02","date_gmt":"2016-06-06T13:38:02","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/promotional-products-sales-jumped-5-1-percent-to-record-17-8-billion-in-2005\/"},"modified":"2025-06-26T16:02:56","modified_gmt":"2025-06-26T20:02:56","slug":"promotional-products-sales-jumped-5-1-percent-to-record-17-8-billion-in-2005","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/promotional-products-sales-jumped-5-1-percent-to-record-17-8-billion-in-2005\/","title":{"rendered":"Promotional Products Sales Jumped 5.1 Percent to Record $17.8 Billion in 2005"},"content":{"rendered":"

April 10, 2006 – Trevose, PA<\/strong> – The Advertising Specialty Institute\u00ae (ASI) released results of its annual promotional products industry sales analysis, indicating revenues jumped 5.1 percent from 2004 to $17.8 billion in 2005 – the third year of continuous increases and a new record.<\/p>\n

Spending on promotional products was twice as large as Internet display advertising, five times greater than outdoor advertising and more than cable TV advertising*.<\/p>\n

The exclusive analysis, conducted by ASI, shows that growth in 2005 was driven by increased recognition that promotional products should be included in marketing campaigns and by the overall strength of the U.S. economy.<\/p>\n

\u201cThis analysis indicates that the promotional products industry continues to experience solid gains, including three years of increasing sales, as more and more companies realize that promotional products \u2013 apparel items, pens, mugs \u2013 have a lasting impression on recipients and provide a strong return on the marketing investment,\u201d said Timothy M. Andrews, president of ASI. \u201cWe\u2019re proud of how the 19,000 distributor firms in our industry have developed and advanced, and how the 3,300 suppliers continue to innovate and produce quality products that sell.\u201d<\/p>\n

The ASI promotional products industry sales estimate is widely acknowledged as the most accurate and most comprehensive available, derived by a census of total promotional products sales from 19,000 ASI distributor members. Distributor members of ASI represent approximately 95 percent of all sales volume in the promotional products industry. An estimated valid median dollar value was assigned to the remaining relative five percent of companies that are not ASI members.<\/p>\n

Furthermore, the growth of the promotional products industry has outpaced the growth rate of the U.S. economy as a whole. The U.S. Gross Domestic Product, while healthy, posted a 3.5 percent gain in 2005. This figure declined from 4.2 percent in 2004.<\/p>\n

ASI distributors offered several reasons for the positive performance in 2005.<\/p>\n

\u201cOur business is continuing to build momentum from sales growth in 2005,\u201d said Marc Simon, CEO\u00a0of Counselor<\/em>\u00ae Top 40 Distributor\u2122, HALO\/Lee Wayne Corporation\u00a0(asi\/218450<\/em>). \u201cCurrent customers are buying more, our average order size has grown, and we are experiencing the surge in productivity from our most successful recruiting year in history last year.\u201d<\/p>\n

\u201cThe industry remains vibrant, especially when compared to other media,\u201d said Tad Fogel, CAS, owner and sales manager for Fogel Advertising Services (asi\/195768<\/em>). \u201cAlthough, for the traditional distributor, pressure is abound from Internet commerce and other sources.\u201d<\/p>\n

\u201cThe industry is as strong as we make it,\u201d said Kayla Tollen, CAS, owner of Kayla Advertising (asi\/239482<\/em>). \u201cLook for opportunities, provide above and beyond expected customer service levels. Build good factory relationships. Clients, factories and distributors should all receive benefits from doing business together.\u201d<\/p>\n

As strong sales were reported by distributors, many suppliers also reported a solid 2005. \u201cOur sales in 2005 were up approximately 40 percent over 2004,\u201d said Sam DiBiase, vice president of sales for Counselor<\/em> Top 40 Supplier\u2122, Leed’s (asi\/66887<\/em>). \u201cThus far for 2006, we are confident in continued growth opportunities. The general economy remains strong and we are hearing from distributors that spending on promotional products from many of their key clients is up, versus this same period last year.\u201d<\/p>\n

Distributors are optimistic about 2006, but continue to watch several factors that will impact the industry – the volatility of oil prices, the proliferation of pricing information available on the Internet, and the increasing importance of China and India as product manufacturing forces.<\/p>\n

Hence, ASI is closely monitoring trends and shifts in the marketplace and keeping industry distributors and suppliers informed with up-to-the-minute information from its many print and electronic publications.\u00a0 Also, this year, in addition to its five annual nationwide trade shows, it launched The Advantages Roadshow-a traveling trade show that tours nearly 60 cities across the country and provides opportunities for industry professionals to meet and conduct business.<\/p>\n

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April 10, 2006 – Trevose, PA – The Advertising Specialty Institute\u00ae (ASI) released results of its annual promotional products industry…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nPromotional Products Sales Jumped 5.1 Percent to Record $17.8 Billion in 2005 • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/promotional-products-sales-jumped-5-1-percent-to-record-17-8-billion-in-2005\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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