{"id":2236,"date":"2016-06-06T13:38:02","date_gmt":"2016-06-06T13:38:02","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-integrates-shopping-engine-relied-upon-by-circuit-city-home-depot-and-walmart-com-into-its-6500-logomall-websites\/"},"modified":"2025-06-25T13:32:15","modified_gmt":"2025-06-25T17:32:15","slug":"asi-integrates-shopping-engine-relied-upon-by-circuit-city-home-depot-and-walmart-com-into-its-6500-logomall-websites","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-integrates-shopping-engine-relied-upon-by-circuit-city-home-depot-and-walmart-com-into-its-6500-logomall-websites\/","title":{"rendered":"ASI\u00ae Integrates Shopping Engine Relied Upon by Circuit City\u00ae, Home Depot\u00ae and Walmart.com\u00ae into its 6,500 LogoMall\u00ae Websites"},"content":{"rendered":"

TREVOSE, PA \u2013 Dec. 16, 2005 –<\/strong> Advertising Specialty Institute\u00ae<\/sup>, the largest media organization serving the promotional products industry, announced today it has integrated a shopping engine relied upon by Circuit City, Home Depot and Walmart.com into its 6,500 LogoMall Websites.<\/p>\n

LogoMall is used by ASI distributor firms and ASI supplier firms to market over 300,000 promotional products to buyers online.\u00a0 The new shopping engine provides an easy-to-use navigation system, an intuitive product finder for detailed product results, and suggests similar item categories to generate ideas and increase sales leads.<\/p>\n

Among the features of the shopping engine, the most impressive perhaps is the navigation system.\u00a0 The system groups products into multiple categories, driven by the results provided by the keyword product finder.\u00a0 These categories drill-down through the results and display related items that generate ideas for what the client needs and possibly for other campaigns as well.<\/p>\n

\u201cThis is the first shopping engine of its kind in the promotional products industry,\u201d said Timothy M. Andrews, president of ASI.\u00a0 \u201cASI has invested in this world-class technology to help customers and prospects find products faster, provide them with more relevant results and to increase the number of leads produced by LogoMall Websites.\u00a0 All current subscribers and new clients receive the engine.\u201d<\/p>\n

Reactions from promotional products companies have been positive.\u00a0 Rose Virnig, vice president of sales for American Solutions for Business (asi\/120075<\/em>), said \u201cI’ve been selling promotional\u00a0products for\u00a0twenty years, and\u00a0I\u2019ve witnessed\u00a0in recent times that our clients\u00a0are becoming\u00a0more accustomed to shopping online.\u00a0 LogoMall has been a great resource, and the new\u00a0shopping engine\u00a0will make it even easier for them to find exactly what they need.\u00a0 I know the rest of the American Solutions for Business sales team will also benefit from this exciting technology.\u201d<\/p>\n

Linda Hiniker, national account manager for Carlson Craft (asi\/43920<\/em>), said \u201cI think this new shopping\u00a0engine\u00a0will help all of us to sell deeper and more products will be sold than is originally expected.\u00a0 It will certainly enhance the overall online shopping experience and, in turn, suppliers will benefit from the increased exposure\u00a0to more varieties of\u00a0their products.\u00a0 Sales will likely grow as a result.”<\/p>\n

Betsy Griest, sales manager for JR Advertising Specialties (asi\/232630<\/em>), said \u201cAs a medium-size distributor firm, we\u2019ve relied upon LogoMall to increase exposure for us for several years now.\u00a0 The addition of the shopping engine, with its ability to group similar products together, and with its advanced navigational tools, will be a real benefit for our customers.\u00a0 It\u2019s awesome.\u201d<\/p>\n

Pam Greene, director of marketing for POP Solutions Group (asi\/359180), said “I look forward\u00a0to\u00a0having our\u00a0clients use the enhanced LogoMall.\u00a0\u00a0We’re anxious to see our sales\u00a0improve with the addition of the shopping engine.\u00a0 It looks\u00a0to be\u00a0a very\u00a0useful tool.”<\/p>\n

ASI supplier member firms and ASI distributor member firms will be enjoying the enhanced exposure for their products and increased sales leads, as more customers find it easier to quickly select products they want and begin taking advantage of the additional product categories and marketing ideas created by the shopping engine.<\/p>\n

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