{"id":2224,"date":"2016-06-06T13:38:02","date_gmt":"2016-06-06T13:38:02","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-announces-counselor-state-of-the-industry-2005-report\/"},"modified":"2025-06-25T12:58:02","modified_gmt":"2025-06-25T16:58:02","slug":"asi-announces-counselor-state-of-the-industry-2005-report","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/","title":{"rendered":"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report"},"content":{"rendered":"

TREVOSE, PA \u2013 July 13, 2005<\/strong> – Advertising Specialty Institute\u00ae (ASI \u00ae), the largest media organization in the promotional products industry, announced today results of its Counselor<\/em> magazine State of the Industry 2005 survey. The annual compilation unveils that 2004 was a banner year, achieving a record $16.9 billion in revenue, up from $16.1 billion in 2003, and suggesting advertising budgets are rising.<\/p>\n

According to the results of the survey, which polled ASI distributors and ASI suppliers earlier this year, 62% of distributors and 64% of suppliers increased sales in 2004, versus 53% of distributors and 51% of suppliers reporting increases in 2003.\u00a0 Just 17% of distributors and 15% of suppliers experienced decreases, greatly improving over 2003, when 23% of distributors and 28% of suppliers reported sales losses from the prior year.<\/p>\n

Melinda Ligos, editor-in-chief for Counselor<\/em> magazine, noted:\u00a0 \u201cBack and better than ever is the best way I can describe the findings in this year’s report.\u00a0 Fast-paced growth may be due to more companies increasing sales with a Web-focused approach and better use of advertising dollars.\u201d<\/p>\n

Shari Spiro, president of Ad Magic Promotional Advertising Inc. (asi\/105162<\/em>), commented:\u00a0 \u201cBusiness is good now.\u00a0 But, it was really bad for a few years.\u00a0 I think people underestimate the incredibly negative effect that 9\/11 had on this industry.\u201d\u00a0 Spiro’s company is back on track and optimistic for the remainder of 2005.\u00a0 \u201cBudgets have increased and I’m seeing a lot of companies with extra money trying to figure out ways to make up for the lack of advertising they’ve been doing recently,\u201d she continued.<\/p>\n

While sales are growing, gross profit margins for suppliers and distributors are remaining unchanged.\u00a0 Gross margins for distributors inched forward to 34%, up one-half of one percentage point from 2003.\u00a0 For suppliers, survey responses indicate gross margins were stagnant, at 35%.<\/p>\n

Phil Stillerman, national accounts manager for AEF Emblem Supply Co. (asi\/30117<\/em>), commented:\u00a0 \u201cOur material costs have gone up, but our prices have remained the same.\u00a0 So, our margins have been a little squeezed the last year or two.\u201d\u00a0 Regardless, his firm has enjoyed sales growth of 10% and higher average orders, giving him plenty of confidence for the future.\u00a0 \u201cWe must be doing something right.\u201d<\/p>\n

Moving forward in 2005 will require keeping an eye on several factors, ranging from a competitive environment to rising oil prices.<\/p>\n

Greg Muzzillo, Co-CEO for Proforma (asi\/300094<\/em>), said:\u00a0 \u201cWe are aware that some of our growth has come from winning business away from other distributors, which I would call transfer growth in the industry.\u201d\u00a0 The company’s sales grew 20% last year.<\/p>\n

Barry Hults, founder of the School for Promotional marketing and president of Hults Consultants Ltd., agreed:\u00a0 \u201cYou have to grab whatever market share is available, usually at the expense of competitors.\u00a0 Growth right now isn’t going to come from a lot of new business in the industry.\u00a0 I don’t expect another go-go period in the industry for at least another few years.\u201d<\/p>\n

Changing times within the industry are also reflected within the latest Counselor<\/em> Top 40 Distributors\u2122 and Top 40 Suppliers\u2122 lists.\u00a0 The popular annual lists, also compiled with data from the survey results, rank top performing distributors and suppliers by 2004 total sales revenue.<\/p>\n

The five leading companies that comprise the 2005 distributors list are:<\/p>\n\n\n\n
<\/td>\n1. WearGuard-Crest Co. (asi\/356061<\/em>) – $230 million
\n2. HALO\/Lee Wayne (asi\/218450<\/em>) – $207 million
\n3. Corporate Express Promotional Marketing (asi\/168786<\/em>) – $200 million
\n4. 4imprint USA (asi\/197045<\/em>) – $191 million
\n5. American Identity (asi\/120601<\/em>) – $179 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The five leading companies that comprise the 2005 suppliers list are:<\/p>\n\n\n\n
<\/td>\n1. Broder (asi\/42090<\/em>) – $451 million
\n2. Norwood Promotional Products – $380 million
\n3. SanMar (asi\/84863<\/em>) – $186 million
\n4. Leed’s (asi\/66887<\/em>) – $165 million
\n5. BIC Graphic USA (asi\/40480<\/em>) – $153 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

These companies will likely be relying upon their abilities to simultaneously adapt to their customers’ changing expectations while improving service, in order to continue propelling forward.<\/p>\n

Timothy M. Andrews, president of ASI, observed:\u00a0 \u201cThe results reported in this year’s Counselor<\/em> State of the Industry survey are impressive.\u00a0 Sales revenues have rebounded nicely from a low of $15.6 billion in 2002, the lowest sales volume reported within the last five years.\u00a0 I believe focusing efforts upon improving customer service and keeping a watchful eye on economic factors will prove important as we prepare for the second half of 2005.\u201d<\/p>\n

<\/article>\n","protected":false},"excerpt":{"rendered":"

TREVOSE, PA \u2013 July 13, 2005 – Advertising Specialty Institute\u00ae (ASI \u00ae), the largest media organization in the promotional products…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013 July 13, 2005 – Advertising Specialty Institute\u00ae (ASI \u00ae), the largest media organization in the promotional products...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T16:58:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report\",\"datePublished\":\"2016-06-06T13:38:02+00:00\",\"dateModified\":\"2025-06-25T16:58:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/\"},\"wordCount\":684,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/\",\"name\":\"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report • ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2016-06-06T13:38:02+00:00\",\"dateModified\":\"2025-06-25T16:58:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-announces-counselor-state-of-the-industry-2005-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\",\"name\":\"jthies@asicentral.com\",\"description\":\"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.\",\"sameAs\":[\"#\",\"https:\\\/\\\/x.com\\\/#\"],\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jthiesasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report • ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/","og_locale":"en_US","og_type":"article","og_title":"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report","og_description":"TREVOSE, PA \u2013 July 13, 2005 – Advertising Specialty Institute\u00ae (ASI \u00ae), the largest media organization in the promotional products...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_author":"#","article_published_time":"2016-06-06T13:38:02+00:00","article_modified_time":"2025-06-25T16:58:02+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"jthies@asicentral.com","twitter_card":"summary_large_image","twitter_creator":"@#","twitter_site":"@asicentral","twitter_misc":{"Written by":"jthies@asicentral.com","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/"},"author":{"name":"jthies@asicentral.com","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a"},"headline":"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report","datePublished":"2016-06-06T13:38:02+00:00","dateModified":"2025-06-25T16:58:02+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/"},"wordCount":684,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/","url":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/","name":"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report • ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2016-06-06T13:38:02+00:00","dateModified":"2025-06-25T16:58:02+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-announces-counselor-state-of-the-industry-2005-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI\u00ae Announces Counselor\u00ae State of the Industry 2005 Report"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a","name":"jthies@asicentral.com","description":"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.","sameAs":["#","https:\/\/x.com\/#"],"url":"https:\/\/asicentral.com\/author\/jthiesasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=2224"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=2224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=2224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=2224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}