{"id":2208,"date":"2016-06-06T13:38:00","date_gmt":"2016-06-06T13:38:00","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-expands-hispanic-business-initiatives\/"},"modified":"2016-06-06T13:38:00","modified_gmt":"2016-06-06T13:38:00","slug":"asi-expands-hispanic-business-initiatives","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/","title":{"rendered":"ASI Expands Hispanic Business Initiatives"},"content":{"rendered":"<\/h1>\n

October 19, 2004, Trevose, PA –<\/strong> The Advertising Specialty Institute (ASI), the largest member organization serving the promotional products industry, announced today it has expanded its member services group to provide support in Spanish – the latest move in its comprehensive plan to better serve Hispanic constituencies nationwide. \u00a0<\/p>\n

In an effort to boost communication and business operations targeted toward customers who speak Spanish, ASI hired a Spanish-speaking professional to help members resolve concerns, to address both general and technical questions surrounding ASI\u2019s computer-based services and to further explain and highlight the powerful features of ASI\u2019s products.\u00a0<\/p>\n

\u201cCreating this position is one more example of how ASI is responding to the dynamic U.S. marketplace and how it consistently creates value-added services for its members,\u201d said Deb Crine, vice president of member services.\u00a0 \u201cIn addition, we now employ a Spanish-bilingual distributor sales associate, have translated several pages of the ASI website into Spanish and have included a Spanish-language option from our main phone line menu.\u201d<\/p>\n

Beginning in 2005, ASI will also be offering a class, entitled “Beyond Espanol: Effectively Reaching the Fastest-Growing Group in America,\u201d at both its Dallas and Las Vegas ASI Shows!<\/nobr><\/em> \u00a0<\/p>\n

In addition, ASI will offer a new Spanish version of its popular end-buyer catalog, Logo Shop<\/em>.\u00a0 Suppliers who currently advertise in Logo Shop<\/em> will be featured in this new 2005 version at no charge.\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

Nearly 7,000 of 17,000 total ASI distributors currently operate in those areas of the country identified as having the greatest Hispanic population. \u00a0ASI studies show that there are 150 Hispanic businesses for each ASI distributor within each of these designated areas nationwide and a total of over 14,000 Hispanic-owned firms in the U.S. that could become prospects for ASI members.<\/font><\/p>\n

ASI continues to adapt to industry changes to serve its members more efficiently.\u00a0 For more information about its Hispanic outreach initiatives, contact Deb Crine at dcrine@asicentral.com<\/a>, or at 800-546-1350.\u00a0<\/font><\/p>\n

About ASI
<\/strong>Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 20,000 distributors (sellers) and suppliers (manufacturers) of promotional products.\u00a0 Suppliers use ASI print and electronic resources to promote their products to more than 17,000 ASI distributors. \u00a0Distributors use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate supplier products and to promote their services to buyers of promotional products. \u00a0ASI was founded in 1950 and employs a staff of 400. \u00a0The company offers catalogs, informational directories, newsletters, magazines, websites and databases, and provides a variety of interactive e-commerce, marketing and selling tools.\u00a0 Visit www.asicentral.com<\/a>.<\/font><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

October 19, 2004, Trevose, PA – The Advertising Specialty Institute (ASI), the largest member organization serving the promotional products industry,…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Expands Hispanic Business Initiatives • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Expands Hispanic Business Initiatives\" \/>\n<meta property=\"og:description\" content=\"October 19, 2004, Trevose, PA – The Advertising Specialty Institute (ASI), the largest member organization serving the promotional products industry,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Expands Hispanic Business Initiatives\",\"datePublished\":\"2016-06-06T13:38:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/\",\"name\":\"ASI Expands Hispanic Business Initiatives • ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2016-06-06T13:38:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-expands-hispanic-business-initiatives\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI Expands Hispanic Business Initiatives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\",\"name\":\"jthies@asicentral.com\",\"description\":\"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.\",\"sameAs\":[\"#\",\"https:\\\/\\\/x.com\\\/#\"],\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jthiesasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI Expands Hispanic Business Initiatives • ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/","og_locale":"en_US","og_type":"article","og_title":"ASI Expands Hispanic Business Initiatives","og_description":"October 19, 2004, Trevose, PA – The Advertising Specialty Institute (ASI), the largest member organization serving the promotional products industry,...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_author":"#","article_published_time":"2016-06-06T13:38:00+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"jthies@asicentral.com","twitter_card":"summary_large_image","twitter_creator":"@#","twitter_site":"@asicentral","twitter_misc":{"Written by":"jthies@asicentral.com","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/"},"author":{"name":"jthies@asicentral.com","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a"},"headline":"ASI Expands Hispanic Business Initiatives","datePublished":"2016-06-06T13:38:00+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/"},"wordCount":424,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/","url":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/","name":"ASI Expands Hispanic Business Initiatives • ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2016-06-06T13:38:00+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-expands-hispanic-business-initiatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI Expands Hispanic Business Initiatives"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a","name":"jthies@asicentral.com","description":"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.","sameAs":["#","https:\/\/x.com\/#"],"url":"https:\/\/asicentral.com\/author\/jthiesasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=2208"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}