{"id":2187,"date":"2016-06-06T13:37:59","date_gmt":"2016-06-06T13:37:59","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-launches-esp-online\/"},"modified":"2016-06-06T13:37:59","modified_gmt":"2016-06-06T13:37:59","slug":"asi-launches-esp-online","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-launches-esp-online\/","title":{"rendered":"ASI Launches ESP Online"},"content":{"rendered":"<\/h1>\n

February 18, 2004, Trevose, PA<\/strong> \u2013 The Advertising Specialty Institute, the largest member organization in the promotional products industry, today released ESP Online<\/em>, a dramatically improved version of ESP<\/em>, the industry’s leading product marketing and research tool.<\/p>\n

ESP Online<\/em> offers a complete redesign of the user interface, eliminates the need for a DVD and associated hardware, and introduces a new pricing structure so distributors can subscribe to the service for every member of their sales team.<\/p>\n

\u201cThe response that followed our preliminary announcement of ESP Online<\/em> was phenomenal, partly because we were able to preserve the key features subscribers love in ESP<\/em>,\u201d says ASI President Timothy M. Andrews. \u201cWe\u2019re working full-throttle to quickly fill the more than 1,800 upgrade requests we\u2019ve received in the past month.\u201d<\/p>\n

ESP Online<\/em>, a new version of the classic ESP<\/em>, is an online research and selling tool, allowing users to find products that meet any of thousands of possible search criteria combinations, then immediately create a presentation ready for emailing or faxing to clients. The ESP<\/em> database, the most reliable in the industry, contains confirmed data and high-quality images of more than 650,000 promotional products from the nation’s 3,000 leading industry suppliers.<\/p>\n

Subscribers to ESP Online<\/em> can use the vast product database from virtually any Windows-compatible personal computer with Internet access. Formerly, subscribers needed to have a DVD player and the ESP<\/em> DVD, which will continue to be provided to subscribers who also want access when they aren’t connected to the Internet.<\/p>\n

With ESP Online<\/em>, the product database will be refreshed continuously, ensuring subscribers have the latest product, pricing and descriptive information on the entire 650,000-product library.<\/p>\n

Not only is ESP Online<\/em> easy to access, it\u2019s also more affordable. ASI has revised its pricing, so every distributorship, large or small, can reap the benefits of ESP Online<\/em>.<\/p>\n

“Our desire is to make ESP<\/em> affordable for each and every distributor salesperson who is a member of ASI,” says Andrews. “In today’s competitive environment, distributors simply can’t afford to have second-class information \u2013 because their clients want more, they want it faster, and they want it at the best price. At many ASI distributorships, a few people have ESP<\/em> and they do the searching for everyone else. We want to change that, so everyone can have access, and ESP Online<\/em> is a giant step in that direction.”<\/p>\n

In addition to pricing for typical distributorships with a few sales people, ASI is introducing enterprise-wide pricing that will give firms with 75 or more sales professionals the incentive to provide ESP Online<\/em> to everyone in their organization.<\/p>\n

ASI’s product testing with clients and potential clients indicated that users can professionally use ESP Online<\/em> in less than 30 minutes, far quicker than with the former product and faster than any competing products. “If you’re selling, you want to be selling, not struggling to learn a software program,” Andrews said. “Everyone has been astounded by the speed, the product detail, and all the special features built into ESP Online<\/em>.”<\/p>\n

Among ESP Online<\/em>‘s new features are:<\/p>\n