{"id":2174,"date":"2016-06-06T13:38:24","date_gmt":"2016-06-06T13:38:24","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-global-study-promo-products-more-memorable-and-popular\/"},"modified":"2025-06-26T14:37:35","modified_gmt":"2025-06-26T18:37:35","slug":"asi-global-study-promo-products-more-memorable-and-popular","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-global-study-promo-products-more-memorable-and-popular\/","title":{"rendered":"ASI Global Study: Promo Products More Memorable and Popular"},"content":{"rendered":"

Polled consumers in 27 cities across North America, Europe and Australia; Found commanding advertiser recall among 85% of recipients<\/em><\/p>\n

TREVOSE, PA \u2013 September 17, 2014 \u2013 <\/strong>The Advertising Specialty Institute\u00ae<\/sup> (ASI) today released groundbreaking global research proving promotional products deliver commanding advertiser recall among 85% of consumers surveyed.<\/p>\n

The superior advertiser recall far exceeds other advertising and marketing alternatives, creating a much higher return on investment (ROI) than other forms of media. \u00a0Further, ASI’s 2014 Global Advertising Specialties Impressions Study, a cost analysis of promotional products versus other advertising media, found high-impact, cost-effective logoed items can allow even small companies to achieve as high an ROI as major corporations.<\/p>\n

For the study, ASI conducted thousands of in-person interviews with businesspeople and students in key cities across North America, Canada, Europe and Australia. This year\u2019s data updates prior years\u2019 reports by expanding interviews into two cities in Mexico (Monterrey and Mexico City) and several additional mid-major markets: Tampa, Charlotte, Minneapolis, Denver and San Diego.<\/p>\n

\u201cWe conduct business in an increasingly global economy, which is why ASI committed time and resources to a study with strong international reach and results,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cWhether we polled consumers in Canada, Mexico or Australia, we found end-buyers who consistently remember the advertisers on logoed items and who feel good about the brands on promo products they use day in and day out.\u201d<\/p>\n

ASI released the Global Advertising Specialties Impressions Study at the 2014 ASI Power Summit (#asipowersummit), held this year in Scottsdale, AZ and attended by entrepreneurs, multi-national CEOs and small-business owners throughout the $20.5 billion promotional products industry.<\/p>\n

The comprehensive cost analysis provides buyers and sellers of logoed pens, caps, T-shirts and other branded items with powerful data to convince clients world-wide that ad specialties can increase sales and brand exposure.<\/p>\n

Results found that at about half a penny, promo products have a lower cost-per-impression (CPI) in the U.S. than prime-time TV, national magazine and newspaper ads, and a similar CPI to spot radio and Internet advertising, according to the study.<\/p>\n

Study results also show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for seven months.<\/p>\n

2014 study highlights include:<\/p>\n