{"id":2172,"date":"2016-06-06T13:38:25","date_gmt":"2016-06-06T13:38:25","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-2015-media-kit-for-suppliers-now-available\/"},"modified":"2025-06-25T15:02:16","modified_gmt":"2025-06-25T19:02:16","slug":"asis-2015-media-kit-for-suppliers-now-available","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-2015-media-kit-for-suppliers-now-available\/","title":{"rendered":"ASI&#8217;s 2015 Media Kit for Suppliers Now Available"},"content":{"rendered":"<p><em>Provides strategic marketing opportunities in print, digital and events<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013October 17, 2014 \u2013 <\/strong>The Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI) today announced the availability of its 2015 <em>Media Kit<\/em>, a comprehensive advertising guide for suppliers with strategic marketing initiatives and advertising opportunities across print, digital and events<\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"padding-right: 10px;\">\u201cThe pocket-sized 2015 <em>Media Kit<\/em> contains everything a supplier needs to advertise and market their business across every available channel,\u201d said Rich Fairfield, ASI\u2019s chief revenue officer, publisher and EVP of marketing and user experience. \u201cThis year, we expanded the <em>Media Kit<\/em> to include even more sponsorship opportunities and included helpful initiatives designed to help suppliers make the smartest possible connections with distributors.\u201d<\/p>\n<p>The 2015 <em>Media Kit<\/em> outlines every advertising opportunity available to suppliers across seven catalogs, five award-winning magazines and 10 industry-specific e-newsletters \u2013 reaching a combined readership of over 250,000. Editorial calendars allow suppliers to coordinate their artwork to the season or to the message they want to deliver.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Suppliers can use the <em>Media Kit<\/em> to quickly and easily create marketing campaigns using combinations of mediums and targeted audiences. In addition to print and digital, advertising opportunities are also available through sponsorships and <em>The ASI Show<\/em> events, including multi-day trade shows; the ASI Roadshow, which visits 40 cities throughout the U.S. and Canada; and fASIlitate, ASI\u2019s hosted-buyer event bringing together top distributor sales producers with leading suppliers in a one-on-one atmosphere.<\/p>\n<p>Innovative features in ASI\u2019s 2015 <em>Media Kit<\/em> include:<\/p>\n<ul>\n<li><strong>Expanded events section <\/strong>to become an event sponsor and develop stronger industry relationships<\/li>\n<li><strong>New <em>Brand Custom Insider<\/em> research service<\/strong> for qualifying advertisers<\/li>\n<li><strong>Inaugural <em>Apparel Catalog\u2122 <\/em><\/strong>with 140,000 circulation to promote wearables<\/li>\n<li><strong>Dedicated augmented reality page<\/strong> featuring ways to integrate digital with live video in real time<\/li>\n<\/ul>\n<p>In addition, the 2015 <em>Media Kit<\/em> includes photos of each magazine editor, details on how each product can improve marketing efforts, advice on advertising\u2019s value and tips on getting started or improving existing campaigns to build business and create success.<\/p>\n<p>ASI\u2019s publications are available online and in print and also connect with readers via social media, and ASI is the only publisher with a publication for every link of the supply chain. Since 2004, ASI magazines have been honored with over 120 editorial and design awards, including four prestigious Jessie H. Neal Awards for <em>Counselor<\/em><em><sup class=\"r\">\u00ae<\/sup><\/em> magazine, one for <em>Stitches<\/em><em><sup class=\"r\">\u00ae<\/sup><\/em> and one for <em>Supplier Global Resource<sup class=\"register\">\u00ae<\/sup><\/em> (<em>SGR<\/em>), for a total of six wins and 10 additional finalist nominations. ASI magazines are the only industry publications to have ever won a Neal award, considered the Pulitzer Prize of business press.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provides strategic marketing opportunities in print, digital and events TREVOSE, PA \u2013October 17, 2014 \u2013 The Advertising Specialty Institute\u00ae (ASI)&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s 2015 Media Kit for Suppliers Now Available &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-2015-media-kit-for-suppliers-now-available\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s 2015 Media Kit for Suppliers Now Available\" \/>\n<meta property=\"og:description\" content=\"Provides strategic marketing opportunities in print, digital and events TREVOSE, PA \u2013October 17, 2014 \u2013 The Advertising Specialty Institute\u00ae (ASI)...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asis-2015-media-kit-for-suppliers-now-available\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T19:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2015-media-kit-for-suppliers-now-available\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2015-media-kit-for-suppliers-now-available\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI&#8217;s 2015 Media Kit for Suppliers Now Available\",\"datePublished\":\"2016-06-06T13:38:25+00:00\",\"dateModified\":\"2025-06-25T19:02:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2015-media-kit-for-suppliers-now-available\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2015-media-kit-for-suppliers-now-available\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2015-media-kit-for-suppliers-now-available\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-2015-media-kit-for-suppliers-now-available\\\/\",\"name\":\"ASI's 2015 Media Kit for Suppliers Now Available &#8226; 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