{"id":2168,"date":"2016-06-06T13:38:25","date_gmt":"2016-06-06T13:38:25","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/"},"modified":"2025-06-26T15:28:07","modified_gmt":"2025-06-26T19:28:07","slug":"asi-says-corporate-gift-giving-trending-more-nice-than-naughty","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/","title":{"rendered":"ASI Says Corporate Gift Giving Trending  More Nice Than Naughty"},"content":{"rendered":"<p><em>Companies budgeting the same on holiday gifts to employees and clients,<br \/>\nbut spending more per gift<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 November 13, 2014 \u2013 <\/strong>The annual corporate gift-giving survey released today by the Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI) shows companies planning holiday rewards will spend $10 more per customer and $5 more per worker, despite static overall budgets.<\/p>\n<p><span style=\"line-height: 1.3; background-color: transparent;\">Companies giving gifts told ASI they plan to spend an average of $43 per customer or prospective customer on popular promotional products like food baskets or wine bottles branded with a company\u2019s logo, which hit the top of the 2014 gift list, followed by desk accessories like imprinted power banks (35%), writing instruments (31%) and calendars (28%).<\/span><\/p>\n<p>According to ASI\u2019s 6th annual Corporate Gift Spending Survey, businesses giving gifts to employees will spend an average of $50 per worker. Most companies are handing out gift cards, followed by food\/beverages, apparel and cash bonuses. This year, charitable donations and travel ranked at the bottom of the employee gift list.<\/p>\n<p>\u201cEveryone appreciates being remembered and recognized, which is why smart companies choose to recognize faithful customers during the holidays with a special gift that says \u2018Thanks for your business,\u2019 \u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cWhether it\u2019s a calendar for a client\u2019s showroom, a high-tech accessory for their office or a gift card for loyal employees, thoughtful gifts deliver a terrific ROI.\u201d<\/p>\n<p>All told, about six in 10 (62%) companies plan on rewarding clients and employees this year. Results also show that this year, many companies appear to be delaying exact spending decisions until much closer to the holidays.<\/p>\n<p>The main goal of giving gifts to customers is to express appreciation (86%) and for relationship development (69%), as well as to generate good will and increase company awareness, the survey found.<\/p>\n<p>\u201cPeople tell me they literally can\u2019t wait to get their holiday bag each year,\u201d said Trish Corvelli of Corvelli Realty in Virginia, who spends about $3,000 each holiday to thank clients and potential clients. Corvelli sends each one a logoed gift bag packed with a variety of useful household items and a calendar. \u201cI look for things people need, so they don\u2019t forget me.\u201d<\/p>\n<p>Gift givers told ASI they considered an item\u2019s attractiveness, durability and usefulness when selecting what to give. Items that are eco-friendly or made in the U.S. were the least important factors this year.<\/p>\n<p>According to ASI\u2019s <em>Advantages<\/em> magazine annual \u201cGift Guide,\u201d companies should pay strict attention to packaging. While gifts like Swiss chocolate towers will disappear fast, food and drinks presented in an attractive basket, bowl or wine carrier will remind recipients of the giver all year long. And don\u2019t forget branding. This year, 68% of corporate gifts will sport a company logo.<\/p>\n<p><em>Advantages<\/em> also suggests companies be unique, whether in thoughtfulness, coolness or functionality. One client raved about receiving a custom pink superhero cape imprinted with her company logo as a thank you, which made her feel like Wonder Woman. Another company gave employees a custom skateboard designed by the agency\u2019s own creative team to symbolize their company\u2019s \u201cride into the future.\u201d<\/p>\n<p>ASI conducted a nationwide survey of respondents from a cross-section of industries who were screened to have a personal role in decisions about procuring corporate gifts for either employees or clients\/prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies budgeting the same on holiday gifts to employees and clients, but spending more per gift TREVOSE, PA \u2013 November&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Says Corporate Gift Giving Trending More Nice Than Naughty &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Says Corporate Gift Giving Trending More Nice Than Naughty\" \/>\n<meta property=\"og:description\" content=\"Companies budgeting the same on holiday gifts to employees and clients, but spending more per gift TREVOSE, PA \u2013 November...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T19:28:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Says Corporate Gift Giving Trending More Nice Than Naughty\",\"datePublished\":\"2016-06-06T13:38:25+00:00\",\"dateModified\":\"2025-06-26T19:28:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/\",\"name\":\"ASI Says Corporate Gift Giving Trending More Nice Than Naughty &#8226; ASI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"datePublished\":\"2016-06-06T13:38:25+00:00\",\"dateModified\":\"2025-06-26T19:28:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"width\":1218,\"height\":663,\"caption\":\"ASI logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asicentral.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASI Says Corporate Gift Giving Trending More Nice Than Naughty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#website\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"name\":\"ASI\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asicentral.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\",\"name\":\"ASI\",\"url\":\"https:\\\/\\\/asicentral.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"contentUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/asi-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ASI\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adspecialtyinstitute\",\"https:\\\/\\\/x.com\\\/asicentral\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/asicentral\",\"http:\\\/\\\/www.linkedin.com\\\/company\\\/asi\",\"http:\\\/\\\/www.instagram.com\\\/asicentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\",\"name\":\"jthies@asicentral.com\",\"description\":\"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.\",\"sameAs\":[\"#\",\"https:\\\/\\\/x.com\\\/#\"],\"url\":\"https:\\\/\\\/asicentral.com\\\/author\\\/jthiesasicentral-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASI Says Corporate Gift Giving Trending More Nice Than Naughty &#8226; ASI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/","og_locale":"en_US","og_type":"article","og_title":"ASI Says Corporate Gift Giving Trending More Nice Than Naughty","og_description":"Companies budgeting the same on holiday gifts to employees and clients, but spending more per gift TREVOSE, PA \u2013 November...","og_url":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/","og_site_name":"ASI","article_publisher":"https:\/\/www.facebook.com\/adspecialtyinstitute","article_author":"#","article_published_time":"2016-06-06T13:38:25+00:00","article_modified_time":"2025-06-26T19:28:07+00:00","og_image":[{"width":1218,"height":663,"url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","type":"image\/jpeg"}],"author":"jthies@asicentral.com","twitter_card":"summary_large_image","twitter_creator":"@#","twitter_site":"@asicentral","twitter_misc":{"Written by":"jthies@asicentral.com","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#article","isPartOf":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/"},"author":{"name":"jthies@asicentral.com","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a"},"headline":"ASI Says Corporate Gift Giving Trending More Nice Than Naughty","datePublished":"2016-06-06T13:38:25+00:00","dateModified":"2025-06-26T19:28:07+00:00","mainEntityOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/"},"wordCount":554,"publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","articleSection":["Press Releases"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/","url":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/","name":"ASI Says Corporate Gift Giving Trending More Nice Than Naughty &#8226; ASI","isPartOf":{"@id":"https:\/\/asicentral.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#primaryimage"},"image":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#primaryimage"},"thumbnailUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","datePublished":"2016-06-06T13:38:25+00:00","dateModified":"2025-06-26T19:28:07+00:00","breadcrumb":{"@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#primaryimage","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg","width":1218,"height":663,"caption":"ASI logo"},{"@type":"BreadcrumbList","@id":"https:\/\/asicentral.com\/press-releases\/asi-says-corporate-gift-giving-trending-more-nice-than-naughty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asicentral.com\/"},{"@type":"ListItem","position":2,"name":"ASI Says Corporate Gift Giving Trending More Nice Than Naughty"}]},{"@type":"WebSite","@id":"https:\/\/asicentral.com\/#website","url":"https:\/\/asicentral.com\/","name":"ASI","description":"","publisher":{"@id":"https:\/\/asicentral.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asicentral.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asicentral.com\/#organization","name":"ASI","url":"https:\/\/asicentral.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/","url":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","contentUrl":"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/09\/asi-logo.svg","width":1,"height":1,"caption":"ASI"},"image":{"@id":"https:\/\/asicentral.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adspecialtyinstitute","https:\/\/x.com\/asicentral","http:\/\/www.youtube.com\/user\/asicentral","http:\/\/www.linkedin.com\/company\/asi","http:\/\/www.instagram.com\/asicentral"]},{"@type":"Person","@id":"https:\/\/asicentral.com\/#\/schema\/person\/8caad98d2bfb178b4abbfd8766c7932a","name":"jthies@asicentral.com","description":"Norem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur tempus urna at turpis condimentum lobortis.","sameAs":["#","https:\/\/x.com\/#"],"url":"https:\/\/asicentral.com\/author\/jthiesasicentral-com\/"}]}},"_links":{"self":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":0,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/posts\/2168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/media?parent=2168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/categories?post=2168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asicentral.com\/wp-json\/wp\/v2\/tags?post=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}