{"id":2163,"date":"2016-06-06T13:38:26","date_gmt":"2016-06-06T13:38:26","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\/"},"modified":"2025-06-25T15:31:50","modified_gmt":"2025-06-25T19:31:50","slug":"asis-revolutionary-esp-celebrates-25-years-of-innovative-technology","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\/","title":{"rendered":"ASI&#8217;s Revolutionary ESP Celebrates 25 Years Of Innovative Technology"},"content":{"rendered":"<p><strong>TREVOSE, PA \u2013January 5, 2015 \u2013 <\/strong>The Advertising Specialty Institute<sup class=\"register\">\u00ae<\/sup> (ASI) kicked off a year-long celebration of the 25th anniversary of its flagship product, the revolutionary ESP<sup class=\"register\">\u00ae<\/sup> promotional product sourcing system, \u00a0this week at ASI Orlando 2015, complete with demonstrations, a brass band and giveaways.<\/p>\n<p>ESP was first envisioned by ASI Vice Chairman Matthew Cohn in his college dorm room. Launched in 1990, ESP quickly became the premier resource for promotional products professionals. By 1996, the largest searchable database of products in the industry reached a milestone of 10,000 users. ESP became available online in 2003. Today, three out of four industry searches occur in ESP, with nearly 73 million product and supplier searches conducted in ESP and ESP Mobile\u2122 in 2014 alone.<span style=\"line-height: normal; background-color: transparent;\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<p>\u201cAfter a quarter-century of providing distributors, suppliers and decorators with the best technology in the business, ESP remains the industry gold standard for excellence,\u201d said Timothy M. Andrews, ASI president and chief executive officer. \u201cEach year, ASI invests millions of dollars into the technology powering ESP, to give users the best available shopping, searching and marketing experience. We hope everyone joins us in celebrating the 25th anniversary milestone of our signature product brand this year. \u00a0I can\u2019t wait to see what we deliver to customers throughout the next 25 years.\u201d<\/p>\n<p>Recently, ASI released the latest set of ESP upgrades, allowing users to:<\/p>\n<ul>\n<li>Search quantity and price independently<\/li>\n<li>Estimate shipping and freight by package or package weight<\/li>\n<li>Enjoy more professional-looking presentations<\/li>\n<li>Add customized products quicker and more easily<\/li>\n<\/ul>\n<p>And, distributors can discover new products more easily with expanded visibility of product recommendations in the enhanced \u201cProduct Quick View.\u201d<\/p>\n<p>For a complete overview of all the latest features for ESP and ESP Websites, watch an online tutorial given by ASI\u2019s Senior Vice President of Marketing and User Experience Rob Watson. In addition, ASI will demonstrate all of ESP\u2019s latest features at ASI Orlando, which began Sunday, January 4, and continues through Tuesday, January 6, at the Orange County Convention Center. The show features a Q&amp;A with Apple co-founder Steve Wozniak on January 6 at 8:30 a.m. ET.<\/p>\n<article><strong>For more information about ESP, contact ASI member services at 800-546-1350, option 3.<\/strong><\/p>\n<p><span style=\"line-height: 1.3;\">With ESP, users get access to powerful online marketing tools, including the sales-generating event planner, customizable presentations and virtual samples, along with tools to manage clients and orders efficiently and successfully. ESP users gain access to over 700,000 products and can also watch videos, create presentations and generate invoices. With <\/span>ESP Websites<span style=\"line-height: 1.3;\">\u2122, users also gain the ability to build a custom website to spec. In 2014 alone, ESP Websites and Company Stores\u2122 that ASI hosts for suppliers\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>TREVOSE, PA \u2013January 5, 2015 \u2013 The Advertising Specialty Institute\u00ae (ASI) kicked off a year-long celebration of the 25th anniversary&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s Revolutionary ESP Celebrates 25 Years Of Innovative Technology &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s Revolutionary ESP Celebrates 25 Years Of Innovative Technology\" \/>\n<meta property=\"og:description\" content=\"TREVOSE, PA \u2013January 5, 2015 \u2013 The Advertising Specialty Institute\u00ae (ASI) kicked off a year-long celebration of the 25th anniversary...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:38:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T19:31:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI&#8217;s Revolutionary ESP Celebrates 25 Years Of Innovative Technology\",\"datePublished\":\"2016-06-06T13:38:26+00:00\",\"dateModified\":\"2025-06-25T19:31:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\\\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asis-revolutionary-esp-celebrates-25-years-of-innovative-technology\\\/\",\"name\":\"ASI's Revolutionary ESP Celebrates 25 Years Of Innovative Technology &#8226; 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