{"id":2154,"date":"2016-09-27T09:56:20","date_gmt":"2016-09-27T09:56:20","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/fitness-expert-jillian-michaels-wows-entrepreneurs-at-asi-show-long-beach\/"},"modified":"2016-09-27T09:56:20","modified_gmt":"2016-09-27T09:56:20","slug":"fitness-expert-jillian-michaels-wows-entrepreneurs-at-asi-show-long-beach","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/fitness-expert-jillian-michaels-wows-entrepreneurs-at-asi-show-long-beach\/","title":{"rendered":"Fitness Expert Jillian Michaels Wows Entrepreneurs At ASI Show Long Beach"},"content":{"rendered":"

Reality TV star shares story of overcoming setbacks to achieve fame and fortune<\/em><\/p>\n<\/header>\n

LONG BEACH, CA \u2013 March 26, 2015 \u2013 <\/strong>Internationally known fitness trainer and reality TV star Jillian Michaels advised a crowd of suppliers and distributors gathered at ASI Show<\/em>\u00ae<\/sup> Long Beach that if they stop striving for perfection, happiness should follow.<\/p>\n

\u201cThe only way to achieve that life balance is to drop any notion of perfection,\u201d an animated Michaels told the audience of entrepreneurs and small-business owners at a three-day trade show hosted by the Advertising Specialty Institute<\/a>\u00ae<\/sup> (ASI). \u201cAnd that\u2019s hard.\u201d<\/p>\n

Michaels described how she grew up an overweight, depressed kid who was bullied in school, yet went on to launch a healthy-living empire. The Los Angeles native advised attendees how to lead richer, more balanced personal and professional lives.<\/p>\n

\u201cThe more security you seek in life, the less you will have,\u201d she said during a 45-minute Q&A conducted by ASI president and chief executive officer Timothy M. Andrews. \u201cThe more risks you take, the more wealth and abundance you will find.\u201d<\/p>\n

Getting healthy is but one way to succeed in life, she said. \u201cI always tell people that I like them to lead a healthy life. And fitness and exercise are just two tools of the bigger picture.\u201d<\/p>\n

Nate Di Palma of Concept Marketing called Michaels motivational message \u201cexceptional.\u201d<\/p>\n

\u201cShe was honest and very organic and inspiring,\u201d he said. \u201cIt moved me, and I think everyone in the room identified with her and her struggles, and her ability to overcome those obstacles.\u201d<\/p>\n

The keynote was a highlight of the ASI Show<\/em><\/a>\u00ae<\/sup><\/em> Long Beach, held Tuesday, March 24, through Thursday, March 26, at the Long Beach Convention Center. The annual show attracted 203 exhibitors and 1,643 distributors from 925 companies from 31 states and three countries. The show also attracted 126 women-owned companies and 114 minority-owned companies.<\/p>\n

All told, 11 companies chose Long Beach to host their sales meetings. Distributor Top 40 Kaeser & Blair (asi\/238600) also held a regional convention and awards dinner in conjunction with the show.<\/p>\n

According to an upcoming research report from ASI, total sales of promotional products in California grew 7% from 2013 to 2014, for a total of $1.7 billion. Steady traffic on the show floor reflected the industry\u2019s upward swing, with 41 exhibitors new to Long Beach to showcase the hottest promotional products of 2015.<\/p>\n

\u201cI think distributors were happy to see veteran exhibitors as well as a vibrant mix of products brand new to Long Beach,\u201d said Rita Ugianskis-Fishman, vice president and general manager of ASI Show<\/em>. \u201cThe show floor was full of vendors with fresh displays and new trends to give distributors an edge on the competition.\u201d<\/p>\n

Rob Cunningham, of Uniflex (asi\/92480) said he enjoyed a great show. \u201cWe\u2019ve had a lot of good traffic and great sales conversations with distributors,\u201d he said. \u201cWe continue to exhibit with ASI Show<\/em> because it gets us better traction when we display our packaging products, which is a little different niche for this industry. We get solid results for the items we show.\u201d<\/p>\n

\u201cWhile I love the laid-back vibe of ASI\u2019s California show, it\u2019s clear from the feedback I received that we really delivered on the demand for new products and unique ideas, all spread out across a manageable show floor,\u201d said Timothy M. Andrews, president of ASI Show<\/em> and president and chief executive officer of ASI.<\/p>\n

Distributor Bob Lewellen, of Kaeser & Blair, said his company has held a number of meetings in conjunction with ASI shows because they present good opportunities to meet face-to-face. \u201cOur dealers like to come to the show so they can get product ideas and find new suppliers to do business with,\u201d he said. \u201cPlus, all of our dealers attend education \u2013 there is always something to be learned. The seminar choices give you a chance to focus on what\u2019s important to you.\u201d<\/p>\n

The show featured 23 hours of business-building classes for every skill level, including writing a financial plan and creating a video, along with expert advice on lead-generation, digital marketing, social media and SEO optimization. All classes qualified for points toward the ASI Certification Program. To date, over 30,000 industry professionals have registered for classes necessary to obtain the industry certification through ASI\u2019s free Online Learning Center.<\/p>\n

Wednesday, ASI\u2019s product expert, Joe Haley, conducted a live version of his popular \u201cJoe Show,\u201d featuring cool, new products from leading suppliers.<\/p>\n

That evening, hundreds of people packed Gladstone\u2019s, a Southern California landmark with sweeping views of the Queen Mary ocean liner. Next Level Apparel (asi\/73867), Logo Mats (asi\/67849) and Tranter Graphics (asi\/91880) sponsored the gathering.<\/p>\n

Attendees also visited ASI\u2019s new Social Lounge, featuring a live feed of social media posts tagged with hashtag #ASIlongbeach. Face-to-face socializing took place throughout ASI\u2019s new networking events, which included paddle boarding, yoga, running and a craft beer tasting.<\/p>\n

And hundreds of attendees took photos and signed the inside of the ASI Promocar, a Mazda Prot\u00e9g\u00e9 that ASI employees covered inside and out with hundreds of promotional products donated by ASI suppliers. The Promocar (hashtag #ASIpromocar) is part of an ASI PR campaign called \u201cDriving Serious Fun,\u201d designed to drive attention to $21.5 billion promotional products industry and to spread the word about the industry\u2019s creativity and ingenuity.<\/p>\n

After Long Beach, the Promocar sets off on a 2,700-mile journey across 12 states. Follow the car along the way through pics and blog posts on Facebook, Twitter, Instagram and on ASI\u2019s website, www.asicentral.com<\/em><\/a>.<\/p>\n

At the Long Beach show, ASI announced a brand-new hybrid event called Engage, created in response to requests for a new gathering with increased engagement between suppliers and distributors in the Northeast and on the West Coast. Engage blends the best of traditional trade shows with intimate hosted buyer events and roadshows.<\/p>\n

For complete coverage of the show, including stories on education, visit www.asicentral.com<\/em>and www.asishow.com<\/em><\/a>.<\/p>\n

Upcoming 2015 <\/strong>ASI Shows<\/a> are <\/strong>New York<\/a> (May 5-6) and <\/strong>Chicago<\/a> (July 14-16). To learn more about exhibiting or sponsorship opportunities for 2015, contact Karen DiTomasso, vice president of sales, at <\/strong>kditomasso@asicentral.com<\/a>.<\/strong><\/p>\n

About the<\/strong> ASI Show<\/em><\/strong><\/a>
The ASI Show<\/em> was created for active ASI member distributors and suppliers, and attracts more distributors than any other industry show \u2013 with 20,000 attendees. Offering a full education conference, networking opportunities and an interactive show floor, the ASI Show<\/em> provides a complete trade show experience. In five host cities per year (Orlando, Dallas, Long Beach, New York and Chicago), the ASI Show<\/em> is ideal for advertising specialty businesses searching for new ideas and new business. Additionally, the ASI Show<\/em> runs the ASI Roadshow, the ad specialty industry\u2019s most popular traveling show, and fASIlitate, ASI\u2019s hosted buyer event.\u00a0<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Reality TV star shares story of overcoming setbacks to achieve fame and fortune LONG BEACH, CA \u2013 March 26, 2015…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nFitness Expert Jillian Michaels Wows Entrepreneurs At ASI Show Long Beach • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/fitness-expert-jillian-michaels-wows-entrepreneurs-at-asi-show-long-beach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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