{"id":2148,"date":"2016-06-06T13:38:31","date_gmt":"2016-06-06T13:38:31","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/tweet-this-asi-chosen-industrys-top-online-influencer\/"},"modified":"2016-06-06T13:38:31","modified_gmt":"2016-06-06T13:38:31","slug":"tweet-this-asi-chosen-industrys-top-online-influencer","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/tweet-this-asi-chosen-industrys-top-online-influencer\/","title":{"rendered":"Tweet This: ASI Chosen Industry&#8217;s Top  Online Influencer"},"content":{"rendered":"<p><em>ASI\u2019s online conversations and posts picked No. 1 after analysis of\u00a0 2,500 social media accounts\u00a0 <\/em><\/p>\n<\/header>\n<p><strong>TREVOSE, PA \u2013 April 29, 2015 \u2013 <\/strong>The <a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><sup>\u00ae<\/sup> (ASI) today announced it was chosen number-one on a list of the top 25 online influencers tracked by a social media monitoring research firm that analyzed 2,500 accounts throughout the promotional products industry.<\/p>\n<p> The Social Studies Group was asked by Quality Certification Alliance (QCA), a Chicago-based independent accreditation organization, to analyze industry social media conversations and score them on impact, potential, engagement, social reach, quality and industry topics. Content relevancy was given twice the weight, as one of the list\u2019s primary goals was to single-out content that provides great value to the industry.<\/article>\n<article> <\/p>\n<p>In the end, QCA chose ASI\u2019s online editor, Vincent Driscoll, number-one on the comprehensive, data-driven list of top 25 content products in the industry. \u201cAs the voice of ASI, Vin Driscoll\u2019s social conversation starters include new product ideas, recognition for industry award winners and resources for a strong business and career,\u201d the organization said in announcing the list.<\/p>\n<p>\u201cThere is much for all of us to learn from emulating the thought-leaders providing digital leadership in our industry, and having a list based on a methodical review and analysis seems like a great place to start,\u201d said Jeffrey P. Jacobs, QCA executive director.<\/p>\n<p> Driscoll (@asicentral), an employee since 2007, is ASI\u2019s primary poster on Twitter and helps manage the company\u2019s numerous Facebook pages along with Lauren Medina, ASI\u2019s multimedia coordinator, under the supervision of Yann Perrin, ASI\u2019s Web development manager. Recent social media highlights include:<\/article>\n<article> <\/p>\n<ul>\n<li>Increased ASI Facebook Page engagement (clicks, comments, likes, shares) nearly 60% year-over-year.<\/li>\n<li>Increased ASI Facebook Page following (Likes) nearly 90% year-over-year.<\/li>\n<li>Attracted over 17,000 Facebook followers (Likes) throughout the company (includes Facebook pages for ASI Careers, <em>Wearables<\/em><sup>\u00ae<\/sup>, <em>Stitches<\/em><sup>\u00ae<\/sup>, <em>ASI Show<\/em><sup>\u00ae<\/sup>, ASI Canada and Successful Promotions.<\/li>\n<li>Increased ASI\u2019s Twitter following by 33% year-over-year, gaining over 8,000 followers to date.<\/li>\n<li>Accumulated 242,334 total page views on Google+ to date.<\/li>\n<\/ul>\n<p>\u201cI couldn\u2019t be happier Vin Driscoll was chosen number-one out of the thousands of smart, creative people in our industry \u2013 he\u2019s one of the most knowledgeable people on social media and never fails to engage his audience with his wit and energy,\u201d said Timothy M. Andrews, president and chief executive officer of ASI (@Tim_Andrews_ASI). <\/p>\n<p><a href=\"https:\/\/twitter.com\/QCAlliance\/lists\/qca-2015-top-25\" title=\"2015's Top 25 Online Influencers\">Click here<\/a> for a Twitter list of the Top 25 content producers in the $21.5 billion promotional products industry.<\/p>\n<p><strong>About ASI<\/strong><br \/> The <a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a> (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web<sup>\u00ae<\/sup> is the industry\u2019s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at <a href=\"http:\/\/www.asicentral.com\/\"><em>www.asicentral.com<\/em><\/a> and on <a href=\"https:\/\/plus.google.com\/+asicentral\/posts\" title=\"ASI Google + page\">Google+<\/a>, <a href=\"http:\/\/www.facebook.com\/pages\/ASICentral\/55248546043\">Facebook<\/a>, <a href=\"http:\/\/twitter.com\/asicentral\">Twitter<\/a>, <a href=\"http:\/\/www.linkedin.com\/profile\/view?id=578131&amp;locale=en_US&amp;trk=tab_pro\">LinkedIn<\/a>, <a href=\"http:\/\/www.youtube.com\/asicentral\">YouTube<\/a> and the <a href=\"http:\/\/www.timandrewsblog.com\/\">CEO\u2019s blog<\/a>.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>ASI\u2019s online conversations and posts picked No. 1 after analysis of\u00a0 2,500 social media accounts\u00a0 TREVOSE, PA \u2013 April 29,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tweet This: ASI Chosen Industry&#039;s Top Online Influencer &#8226; 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