{"id":2147,"date":"2016-06-06T13:38:31","date_gmt":"2016-06-06T13:38:31","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/fun-is-good-for-business-barbara-corcoran-tells-asi-new-york-audience\/"},"modified":"2025-06-25T16:17:12","modified_gmt":"2025-06-25T20:17:12","slug":"fun-is-good-for-business-barbara-corcoran-tells-asi-new-york-audience","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/fun-is-good-for-business-barbara-corcoran-tells-asi-new-york-audience\/","title":{"rendered":"Fun Is Good For Business,’ Barbara Corcoran Tells ASI New York Audience"},"content":{"rendered":"

Reality TV star and real-estate mogul delivers sass, sizzle and savvy insights \u00a0<\/em><\/p>\n

NEW YORK, NY \u2013 May 6, 2015 \u2013 <\/strong>Shark Tank<\/em> investor Barbara Corcoran delivered sass, sizzle and savvy advice to a crowd of entrepreneurs at the ASI Show<\/em>\u00ae<\/sup> New York on Wednesday, telling them to stay competitive by keeping their workplace fun.<\/p>\n

\u201cFun is good for business,\u201d she told a rapt audience of nearly 300 at a two-day trade show at the Javits Center hosted by the Advertising Specialty Institute\u00ae<\/sup> (ASI) for buyers and sellers in the $21.5 billion promotional products industry.<\/p>\n

\u201cI created outrageous fun,\u201d Corcoran said, \u201cinstead of just boring Christmas parties.\u201d She said her legendary costume parties and picnics helped everyone in her real-estate office to bond, creating a stronger team, while helping lure top people from her competitors.<\/p>\n

In her keynote, \u201cBuild Your Business Using Innovation, Branding, Leadership and Guts,\u201d Corcoran, who\u2019s personally invested in over 30 startups on ABC\u2019s Shark Tank<\/em>, offered advice on supercharging personal and professional brands \u2013 after entering to the theme music from Jaws<\/em>.<\/p>\n

\u201cIt\u2019s a fabulous act of the universe to actually be in business for yourself, having nobody tell you what to do,\u201d Corcoran (@barbaracorcoran) said by way of greeting. \u201cCongratulations for having the guts to run your own business.\u201d<\/p>\n

The mega-entrepreneur built the most successful real-estate business in Manhattan. By billing herself early on as a realtor to the stars, she seized the city\u2019s imagination, along with sizeable publicity, cementing her reputation. She also suggested business owners \u201cshoot the dogs early,\u201d by firing underperforming salespeople publicly ranked by how much they sold.<\/p>\n

\u201cBarbara Corcoran was excellent \u2013 one of the best motivational speakers I\u2019ve ever heard,\u201d said Dr. Kevin Chen, of Business Methods Corporation (asi\/152950). \u201cHer take on image is very important \u2013 it\u2019s so important to show the right image to your customers.”<\/p>\n

The keynote was a highlight of the show, held Tuesday, May 5 and Wednesday, May 6, attracting 175 exhibitors and nearly 1,600 distributors from 32 states and seven countries. The show also drew 141 female-owned and 120 minority-owned companies, along with 97 businesses based in New York City. All told, 11 companies also chose ASI\u2019s show to host their sales meetings.<\/p>\n

Distributor Brian Dawson, of EmbroidMe.com (asi\/384000), said his company loves holding its regional meeting at the New York show. \u201cIt\u2019s a valuable way for us to expose our franchises to the promotional products world,\u201d he said. \u201cWe speak with our vendors, look at different opportunities, what\u2019s new and what\u2019s awesome in the market. It\u2019s just a great time to meet and learn more about the business.\u201d<\/p>\n

Supplier Melinda Marr, of Hotline Products (asi\/61960), said she appreciates the national exposure ASI Shows<\/em> provide. \u201cSince we don\u2019t have sales or multi-line reps, shows are the way for us to get exposure in the industry. The attendees here range from veterans who\u2019ve been in the business a long time to brand new distributors who\u2019ve only been in business for a month or two. We like that range because the veterans are already loyal, and the new distributors need education.\u201d<\/p>\n

Tuesday night, attendees enjoyed the annual Counselor<\/em>\u00ae<\/sup> Hot 25 party, held this year at exclusive rooftop club, Dream Downtown, featuring a celebrity DJ and stunning views of the city. The party celebrated 2015\u2019s hottest product design and best ad awards, products and 10 fastest-growing suppliers and distributors.<\/p>\n

Kathy Cheng, president and owner of Toronto-based Redwood Classics Apparel (asi\/81627), took the top spot on this year\u2019s Hot List. Cheng started her business five years ago, and in short order made it one of the hottest apparel brands in North America, growing the business 87% from 2012-2014. Last year, her company was named Counselor<\/em>\u2019s Fastest-Growing ad specialty company in Canada.<\/p>\n

Also during the show, ASI\u2019s new networking clubs featured a night out at Mercury Lounge to see indie-rock band Kopecky and a dinner at Fig and Olive, giving industry people a chance to socialize after hours and make new business contacts.<\/p>\n

\u201cThe Northeast region is a strong market for this industry and we\u2019re thrilled to bring people together in New York City, at the heart of it all,\u201d said Rita Ugianskis-Fishman, vice president and general manager of ASI Show<\/em>. \u201cWe\u2019re committed to continuing to provide a supportive venue for buyers and sellers to meet and do business.\u201d<\/p>\n

According to ASI\u2019s Advantages<\/em>\u00ae<\/sup> magazine, total sales of promotional products in the nine-state Northeast region grew 3% from 2013 to 2014, for a total of $3.6 billion \u2013 with New York state alone accounting for sales of $1.2 billion. Health care, education and technology continue to lead the pack in terms of promotional product opportunities.<\/p>\n

\u201cThe pace of ASI Show <\/em>New York is like the pace of Manhattan itself: quick, lots of action and people doing business on every corner,\u201d said Timothy M. Andrews, president of ASI Show<\/em> and president and chief executive officer of ASI.<\/p>\n

The show also offered 16 hours of education, including classes on lead generation, social media, digital marketing, finance and making million-dollar sales. All classes qualified for points toward the ASI Certification Program. To date, over 30,000 industry professionals have registered for classes necessary to obtain the industry certification through ASI\u2019s free Online Learning Center.<\/p>\n

Tuesday, ASI\u2019s product expert, Joe Haley, conducted a live version of his popular \u201cJoe Show,\u201d featuring cool, new products from leading suppliers.<\/p>\n

And, hundreds of attendees took photos and signed the inside of the ASI Promocar, a Mazda Prot\u00e9g\u00e9 that ASI employees covered inside and out with hundreds of promotional products donated by ASI suppliers. The Promocar (hashtag #ASIpromocar) is part of an ASI PR campaign called \u201cDriving Serious Fun,\u201d designed to spread the word about the industry\u2019s creativity and ingenuity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reality TV star and real-estate mogul delivers sass, sizzle and savvy insights \u00a0 NEW YORK, NY \u2013 May 6, 2015…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nFun Is Good For Business,' Barbara Corcoran Tells ASI New York Audience • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/fun-is-good-for-business-barbara-corcoran-tells-asi-new-york-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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