{"id":2144,"date":"2016-06-06T13:37:59","date_gmt":"2016-06-06T13:37:59","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/wearables-magazine-to-grow-print-circulation-by-67\/"},"modified":"2025-06-25T16:43:21","modified_gmt":"2025-06-25T20:43:21","slug":"wearables-magazine-to-grow-print-circulation-by-67","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/wearables-magazine-to-grow-print-circulation-by-67\/","title":{"rendered":"Wearables Magazine To Grow Print Circulation By 67%"},"content":{"rendered":"<p><em>Premier apparel resource for promo products industry to add embroidery coverage <\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 June 24, 2015 \u2013 <\/strong>The Advertising Specialty Institute<sup>\u00ae<\/sup> (ASI) today announced that <em>Wearables\u00ae <\/em>magazine will grow print circulation by 67% and spotlight embroidery when it debuts a new version of the award-winning publication.<\/p>\n<p><em>Wearables<\/em> is published 10 times a year by ASI and is the promotional product industry\u2019s number-one source for distributors and decorators throughout the apparel market. The magazine received a Jesse H. Neal Award for outstanding business journalism this year.<\/p>\n<p>By January, when the content and audience of ASI\u2019s commercial embroidery magazine<em> Stitches<\/em>\u00ae is integrated into the new <em>Wearables <\/em>through a dedicated section, the print and digital circulation of <em>Wearables<\/em> will exceed 100,000.<\/p>\n<p>\u201cWe\u2019re thrilled to offer the entire apparel industry a publication that will directly address all its business needs in one comprehensive package,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cOur 250,000 readers rely on ASI magazines to set the industry standard for reliability and credibility by consistently providing award-winning content online and in print, along with research and strategies business owners can use to grow their companies and improve their standing in the marketplace. The new <em>Wearables<\/em> will accomplish all that and more.\u201d<\/p>\n<p>Nicole Rollender, current editor of <em>Stitches<\/em> and ASI\u2019s executive director of professional development, will become the new editor of <em>Wearables<\/em>. Under Rollender, <em>Stitches<\/em> was honored in April with two Jesse H. Neal awards. The American Society of Business Press Editors (ASBPE) named <em>Stitches<\/em> its Magazine of the Year in 2011, and runner-up for that distinction in 2013 and 2014.<\/p>\n<p><em>Stitches<\/em>\u2019 website and e-newsletter<em>, Stitches<\/em> Business, will feature expanded embroidery coverage, including a new case studies section. And the Facebook, Pinterest, Twitter and Instagram pages for <em>Stitches<\/em> will expand embroidery-related content to inspire and educate readers and help them build apparel-decorating businesses.<\/p>\n<p>The readership of the new <em>Wearables <\/em>will be comprised of 52% screen printers, 26% embroiderers and 11% distributors. <em>Wearables <\/em>will continue its 12-page \u201cScreen-Printing Success\u201d section for screen printers, covering the latest decoration trends and product announcements, along with a \u201cWearable Technology\u201d section that profiles notables like Apple co-founder and ASI keynote speaker Steve Wozniak.<\/p>\n<p>According to ASI research, the average industry wearables order size has increased for four straight years, and shirts alone were responsible for about $5 billion of distributor revenues in 2014.<\/p>\n<p>Current <em>Wearables<\/em> Editor C.J. Mittica, who recently won a national Jesse H. Neal Award for outstanding writing and editing, will be promoted to executive editor of ASI\u2019s <em>Counselor<\/em> magazine, spearheading <em>Counselor <\/em>PromoGram and working closely with Editor Andy Cohen on major cover stories and content that will further secure its position as the industry\u2019s flagship magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier apparel resource for promo products industry to add embroidery coverage TREVOSE, PA \u2013 June 24, 2015 \u2013 The Advertising&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wearables Magazine To Grow Print Circulation By 67% &#8226; 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