{"id":2137,"date":"2016-06-06T13:37:58","date_gmt":"2016-06-06T13:37:58","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-new-product-data-platform-transforming-promo-products-industry\/"},"modified":"2025-06-25T15:30:20","modified_gmt":"2025-06-25T19:30:20","slug":"asis-new-product-data-platform-transforming-promo-products-industry","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-new-product-data-platform-transforming-promo-products-industry\/","title":{"rendered":"ASI’s New Product Data Platform Transforming Promo Products Industry"},"content":{"rendered":"

3,200 suppliers\u2019 data now available to distributors in ASI\u2019s ESP platform; The Magnet Group now directly linked to ESP Updates\u00a0<\/em><\/p>\n

TREVOSE, PA \u2013 August 17, 2015 \u2013 <\/strong>The Advertising Specialty Institute\u00ae<\/sup> (ASI) today announced the successful migration of 3,200 suppliers\u2019 data into its newly enhanced product database, ESP Updates, which hosts over 950,000 products and feeds directly into ESP\u00ae<\/sup> \u2013 the industry\u2019s No. 1 product sourcing tool.<\/p>\n

Further, ASI announced the direct connection between ESP and top suppliers, The Magnet Group (asi\/68507), Color FX Inc. (asi\/55520) and Power Sales & Advertising (asi\/79083) \u2013 the first of many suppliers connecting to the ESP database. With direct connect, updates that once took up to 24 hours now occur in under five minutes. And, suppliers with databases directly linked to ESP Updates no longer have to log in to ASI \u2013 as soon product updates are made in their system, they are automatically updated in ESP.<\/p>\n

Thanks to APIs, or application programming interfaces, suppliers can now be directly linked to ASI\u2019s ESP, allowing suppliers to update time-sensitive product information like SKU level pricing and inventory in real time. By not requiring developers to share all of their software\u2019s code, and by being able to sign into many apps and websites using one ID, users save time and resources.<\/p>\n

\u201cDirect connect is the single most dramatic advancement the promotional products industry has seen in decades,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cOur product data platform is moving this industry forward and transforming the way distributors search, find and quote products to their customers. As more and more top suppliers come on board, linking their databases directly to ASI\u2019s ESP, distributors will have latest product info and maximum product detail on tens of thousands of products in minutes.\u201d<\/p>\n

By making quick, vital data sharing and communication available across the entire industry, the end-to-end workflow \u2013 from product inputting to price quoting and inventory to order processing \u2013 becomes straightforward and uncomplicated. ASI now offers users the most flexible, complete, modern database in the history of the advertising specialty industry.<\/p>\n

\u201cASI\u2019s new API allows us to bring new products to market and update pricing electronically and instantaneously \u2013 as compared to weeks of manual entry and review,\u201d said Magnet\u2019s Chief Technology Officer Rene Whitcraft. \u201cIn addition, the API is comprehensive and robust, which will allow us to take the next integration step \u2013 electronically receiving and processing orders received through ESP. By improving the accuracy of the product data found on ESP and shortening the order-to-delivery time through automated order processing, ASI\u2019s API will make buying from The Magnet Group a painless and satisfying experience for our customers.\u201d<\/p>\n

For distributors, direct connect means more product, shipping and pricing information, when and how they want it, with faster, easier order management, making businesses more efficient and orders placed with more confidence and fewer questions.<\/p>\n

For suppliers, it means a seamless, time-saving system that allows for updating the latest product info and pricing in minutes, and in bulk. Just by choosing the type of product they\u2019re entering, ESP automatically defaults to values for easy inputting. Plus, suppliers can work from templates instead of manually entering every detail themselves.<\/p>\n

Soon, distributors will enjoy direct access to one terabyte of continuously updated product data, with over 12 million price points, 2.5 million product images, 450,000 virtual sample-ready images and 29 million product attributes from 3,200 suppliers.<\/p>\n","protected":false},"excerpt":{"rendered":"

3,200 suppliers\u2019 data now available to distributors in ASI\u2019s ESP platform; The Magnet Group now directly linked to ESP Updates\u00a0…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI's New Product Data Platform Transforming Promo Products Industry • ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-new-product-data-platform-transforming-promo-products-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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