{"id":2127,"date":"2016-06-06T13:37:57","date_gmt":"2016-06-06T13:37:57","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-annual-gift-giving-report-shows-spending-is-up\/"},"modified":"2016-06-06T13:37:57","modified_gmt":"2016-06-06T13:37:57","slug":"asis-annual-gift-giving-report-shows-spending-is-up","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-annual-gift-giving-report-shows-spending-is-up\/","title":{"rendered":"ASI’s Annual Gift-Giving Report Shows Spending Is Up"},"content":{"rendered":"

Companies are rewarding employees with cash or gifts averaging $44, up nearly 16% from 2014<\/em><\/p>\n<\/header>\n<\/article>\n

TREVOSE, PA \u2013 November 24, 2015 \u2013\u00a0<\/strong>The annual corporate gift-giving report released today by the\u00a0Advertising Specialty Institute<\/a>\u00ae<\/sup>\u00a0(ASI) shows companies that are rewarding employees with cash or gifts this holiday season are spending an average of $44, up nearly 16% from 2014.<\/p>\n

Further, companies thanking clients plan to give gifts averaging $48, up 9% from 2014. Food or beverages are the most popular items for customers and prospects, followed by useful office items like pens, calendars and power banks.<\/p>\n

According to ASI\u2019s 7th annual Corporate Gift Spending Report, nearly one-quarter of all companies giving gifts to employees told ASI they will spend over $100 on each employee gift this year, versus 18% in 2014.<\/p>\n

Once again, the leading employee gifts are gift cards and cash bonuses, followed by food and beverages, and apparel.<\/p>\n

\u201cWhat struck me the most about the 2015 results is that companies are spending more overall on employee gifts than on client gifts, most likely in an effort to retain top talent in a robust job market when employees have more choices,\u201d said Nate Kucsma, ASI\u2019s marketing research director.<\/p>\n

The latest job figures show U.S. hiring swelled in October by the largest amount all year, and unemployment dropped to 5% \u2013 its lowest point since April 2008, just a few months after the Great Recession began, according to the Associated Press.<\/p>\n

ASI results also show that nearly half (46%) of all responding companies report that 100% of the gifts they give out this season, to both employees and customers and prospects, will have their company\u2019s logo on them.<\/p>\n

While the actual number of client gifts has gone down, the total amount companies are spending on those gifts has gone up. Kucsma said this shift is likely the result of companies being more selective, with almost half of the surveyed companies giving higher-priced gifts to higher-value clients.<\/p>\n

Those companies spending less most often cited company cutbacks and economic difficulties.<\/p>\n

The primary goal of giving gifts to customers and prospects is to express appreciation, followed by relationship building, the report found. As for recipients, when asked what word describes how they feel after getting a corporate gift, the majority said \u201cappreciated,\u201d followed by \u201cgrateful\u201d and \u201cvalued.\u201d<\/p>\n

When questioned about the best corporate gift they ever received, respondents cited standards like fruit baskets, popcorn tins and engraved pens as well as such items as a branded umbrella, laptop sleeve, reciprocating saw, steaks, movie passes, bourbon truffles, a spa day, weekend in New York City, iPads and activity trackers. \u201cA briefcase with the logo and my name embroidered on it \u2013 I still treasure it,\u201d one respondent told ASI.<\/p>\n

Kucsma said a number of gift categories, including tech and apparel, are poised for a strong year. \u201cA few years ago, there was no such thing as a mobile power bank \u2013 but now they\u2019re becoming ubiquitous,\u201d Kucsma said. \u201cIn fact, according to a new research study ASI is releasing in December, power banks are now one of the most sought-after products from the under 45 demographic.\u201d<\/p>\n

For its annual gift-giving report, ASI conducted a nationwide survey of respondents from a cross-section of industries who were screened to have a personal role in decisions about procuring corporate gifts for either employees or clients\/prospects.<\/p>\n

For more information about ASI\u2019s report, contact Nate Kucsma at\u00a0<\/strong>nkucsma@asicentral.com<\/strong><\/a>.<\/strong><\/p>\n

About ASI<\/strong>
The\u00a0Advertising Specialty Institute<\/a>\u00a0(ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web\u00ae<\/sup>\u00a0is the industry\u2019s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at\u00a0www.asicentral.com<\/a>\u00a0and on Facebook, Twitter, LinkedIn, YouTube and the CEO\u2019s blog.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

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