{"id":2126,"date":"2016-06-06T13:37:57","date_gmt":"2016-06-06T13:37:57","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-wins-prestigious-national-folio-marketing-award\/"},"modified":"2016-06-06T13:37:57","modified_gmt":"2016-06-06T13:37:57","slug":"asi-wins-prestigious-national-folio-marketing-award","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-wins-prestigious-national-folio-marketing-award\/","title":{"rendered":"ASI Wins Prestigious National Folio: Marketing Award"},"content":{"rendered":"<p><em>Eye-catching \u201cAd Freeze\u201d campaign pushed boundaries of marketing initiatives<\/em><\/p>\n<\/header>\n<\/article>\n<p><strong>TREVOSE, PA \u2013 December 14, 2015 \u2013<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><a href=\"http:\/\/www.asicentral.com\/\">The Advertising Specialty Institute<\/a><sup style=\"vertical-align: super; font-size: 0.5em; line-height: 6px;\">\u00ae<\/sup>\u00a0(ASI) today announced its \u201cAd Freeze\u201d campaign has won a prestigious national Folio: Marketing award recognizing the greatest marketing efforts by the media industry\u2019s most innovative marketing professionals.<\/p>\n<p>In addition, ASI\u2019s stylish and informative<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.promotionalecatalogs.com\/publication\/?i=270488\">2015 ASI Media Kit<\/a>, designed by ASI Design Principal Rick Angeloni, earned an honorable mention in the awards competition.<\/p>\n<p>The winners were celebrated recently at the Grand Hyatt in New York City during the first annual Folio: Marketing Awards ceremony. The awards recognize the year\u2019s most innovative and pioneering marketers and marketing teams across both the B2B and consumer sectors of the media industry. According to Folio:, the winners represent a diverse group of professionals who are pushing the boundaries of marketing initiatives and efforts by elevating their brands and clients to levels above and beyond the competition.<\/p>\n<p>Winners included top marketing professionals and campaigns from companies like Bloomberg Media,<span class=\"Apple-converted-space\">\u00a0<\/span><em>Men\u2019s Health<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>and<span class=\"Apple-converted-space\">\u00a0<\/span><em>People<\/em>magazine.<\/p>\n<p>The Ad Freeze campaign won the Direct Mail Collateral category. The campaign was created by Holly Russell, ASI\u2019s director of acquisition marketing, and designed by ASI Art Director Steve Oswald. Headlined \u201cThis Offer is So Hot it\u2019s Cold,\u201d the mailed box unfolded to reveal a branded pair of gloves to put on and prepare recipients for the metaphorical \u201cfreezing\u201d of rates. The campaign immediately engaged the audience in the promotion and five recipients called their ASI sales representatives to say how much they enjoyed receiving the package.<\/p>\n<p>Jake Krolick is ASI\u2019s executive creative director.<br \/>\u00a0<br \/>\u201cI\u2019m thrilled that the exceptional creativity of ASI\u2019s marketing professionals has been recognized in such an esteemed competition,\u201d said Timothy M. Andrews, ASI\u2019s president and chief executive officer. \u201cASI strives to engage and inform members of the promotional products industry with every piece of marketing we design.\u201d<br \/>\u00a0<br \/>Folio: is dedicated to providing magazine publishing professionals with the news, insights and best practices to keep them in tune with today\u2019s media industry trends. The Folio: family of products includes Folio: Magazine, the Folio: Eddie &amp; Ozzie Awards, The Folio: Show, webinars and the Folio: Alert Newsletter. For more information, visit<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.foliomag.com\/\">www.Foliomag.com<\/a>.<\/p>\n<p><strong>For more information, contact Dawn Marie<\/strong><strong>, manager of public relations, at (215) 953-3119 or<\/strong><a href=\"mailto:press@asicentral.com\"><strong>press@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>The<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>(ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web<sup style=\"vertical-align: super; font-size: 0.5em; line-height: 6px;\">\u00ae<\/sup><span class=\"Apple-converted-space\">\u00a0<\/span>is the industry\u2019s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/www.asicentral.com\/\">www.asicentral.com<\/a><span class=\"Apple-converted-space\">\u00a0<\/span>and on Facebook, Twitter, LinkedIn, YouTube and the CEO\u2019s blog.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eye-catching \u201cAd Freeze\u201d campaign pushed boundaries of marketing initiatives TREVOSE, PA \u2013 December 14, 2015 \u2013\u00a0The Advertising Specialty Institute\u00ae\u00a0(ASI) today&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI Wins Prestigious National Folio: Marketing Award &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asi-wins-prestigious-national-folio-marketing-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI Wins Prestigious National Folio: Marketing Award\" \/>\n<meta property=\"og:description\" content=\"Eye-catching \u201cAd Freeze\u201d campaign pushed boundaries of marketing initiatives TREVOSE, PA \u2013 December 14, 2015 \u2013\u00a0The Advertising Specialty Institute\u00ae\u00a0(ASI) today...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/asi-wins-prestigious-national-folio-marketing-award\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-06T13:37:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-wins-prestigious-national-folio-marketing-award\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-wins-prestigious-national-folio-marketing-award\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"ASI Wins Prestigious National Folio: Marketing Award\",\"datePublished\":\"2016-06-06T13:37:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-wins-prestigious-national-folio-marketing-award\\\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-wins-prestigious-national-folio-marketing-award\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-wins-prestigious-national-folio-marketing-award\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/asi-wins-prestigious-national-folio-marketing-award\\\/\",\"name\":\"ASI Wins Prestigious National Folio: Marketing Award &#8226; 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