{"id":2119,"date":"2016-10-04T08:21:09","date_gmt":"2016-10-04T08:21:09","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-keynote-speaker-j-r-martinez-says-youre-stronger-than-you-think\/"},"modified":"2016-10-04T08:21:09","modified_gmt":"2016-10-04T08:21:09","slug":"asi-keynote-speaker-j-r-martinez-says-youre-stronger-than-you-think","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-keynote-speaker-j-r-martinez-says-youre-stronger-than-you-think\/","title":{"rendered":"ASI Keynote Speaker J.R. Martinez Says ‘You\u2019re Stronger Than You Think’"},"content":{"rendered":"<\/header>\n<\/article>\n

Wounded vet delivers awe-inspiring keynote address at promotional products trade show<\/em><\/p>\n

DALLAS, TX \u2013\u00a0February 11, 2016\u00a0\u2013<\/span><\/strong>\u00a0<\/span><\/strong><\/span>J.R. Martinez, a U.S. Army veteran who suffered debilitating burns while serving in Iraq, brought a business audience to tears Thursday at\u00a0<\/span>ASI Show<\/em><\/span>\u00ae<\/span><\/sup>\u00a0<\/span><\/span>Dallas with a keynote address on his awe-inspiring journey from hospital bed to Hollywood.<\/span><\/p>\n

\u201cYou can control your attitude, your willingness to learn, your willingness to grow,\u201d said Martinez, who refused to let his injuries define or stop him, instead devoting his life to motivating others after his near-death experience at age 19. Now 32, Martinez went on to become a sought-after speaker,New York Times<\/em>\u00a0<\/span>best-selling author, actor and winner ofDancing with the Stars<\/em>.\u00a0<\/span><\/span><\/p>\n

The keynote was a highlight of\u00a0<\/span>ASI Show<\/em>\u00a0<\/span>Dallas (#asidallas), hosted by the\u00a0<\/span>Advertising Specialty Institute<\/a><\/span>\u00ae<\/span><\/sup>\u00a0(ASI). The annual promotional products trade show was held Tuesday, February 9, through Thursday, February 11, at the Kay Bailey Hutchison Convention Center, bringing together distributors, suppliers and decorators from 38 states and five countries.\u00a0<\/span><\/span><\/p>\n

Martinez shared his touching story of survival, hope, persistence and success with a rapt audience who applauded his strength and perseverance with two standing ovations. \u201cIt all starts with your attitude,\u201d said a lively, often funny Martinez. \u201cFocus on controlling what you can control.\u201d<\/span><\/p>\n

Distributor Thelma Leal Robles, of McAllen, Texas, said the \u201camazing\u201d speech made her realize how critical attitude is to success. \u201cIt\u2019s what we need to remember: Start every day with a positive attitude,\u201d she said.<\/span><\/p>\n

\u201cBeing at the keynote with J.R. Martinez taught me the importance of adaptation and the ability to change, and, in our business, the competition is consistently changing,\u201d said Quip Turner, of Turner Leadership Strategies, asi\/348368.<\/span><\/p>\n

Over 3,000 distributors and 466 suppliers (including 75 new this year) visited ASI\u2019s Dallas show, which took place in the No. 1 region in the country for ad specialty sales of branded or logoed products, with Texas alone representing $2.3 billion in sales. The show featured 143 Dallas-area companies, 233 women-owned companies and 215 minority-owned businesses.<\/span><\/p>\n

\u201cASI\u2019s Dallas show continues to be a strong draw for suppliers, distributors and decorators who want to extend their professional network, close deals, take classes and preview the very latest products in a destination city that has it all: easy access, great restaurants and historical significance,\u201d said Rita Ugianskis-Fishman, senior vice president and general manager of\u00a0<\/span><\/span>ASI Show<\/span><\/em>.\u00a0<\/span>
<\/span><\/p>\n

The\u00a0<\/span>Fox 4 TV news station<\/a>\u00a0<\/span>in Dallas featured the hottest products in the $22.2 billion promotional products industry during a 4-minute morning show segment with consumer reporter Steve Noviello.\u00a0<\/span><\/span><\/p>\n

All told, 22 distributor companies chose Dallas to host meetings, a 10% increase over 2015. ASI also partnered with three large regional associations at Dallas \u2013 the Promotional Products Association of the Southwest, Houston Promotional Products Association and the Sunbelt Promotional Products Association.<\/span><\/p>\n

\u201cThe\u00a0<\/span>ASI Show<\/em>\u00a0<\/span>is the one mecca place to go to put our distributors in a setting with our preferred suppliers,\u201d said distributor Forrest Fairley, of Safeguard, asi\/316203. \u201cASI is so generous in providing us the meeting space and hospitality. The show is just a great networking opportunity for the exchange of ideas.\u201d\u00a0<\/span><\/span><\/p>\n

An active trade show floor showcased the newest and most sought-after promotional products for 2016. In between visiting booths, distributors attended networking events like indoor skydiving with the Explorers Club and the traditional Gala Celebration at Eddie Deen\u2019s Ranch, complete with a Texas-style spread, live country band and cowboy-themed giveaways from party sponsors AlightPromos.com, Next Level Apparel, Cooler Graphics and Caro-line\/Bandanna Promotions.<\/span><\/p>\n

ASI\u2019s opening day of education featured nine new speakers and all-new classes dedicated to the latest industry trends, sales tips and marketing strategies, including sessions on mobile branding, digital marketing, apparel decoration, time management and pricing.\u00a0<\/span><\/span><\/p>\n

Busy suppliers said they appreciated steady show floor traffic.\u00a0<\/span><\/span><\/p>\n

\u201cWe exhibit at\u00a0<\/span>ASI Show<\/em>\u00a0<\/span>Dallas because there is nowhere else we can meet all of these distributors and make these relationships,\u201d said David Dick, of Sling Grip, asi\/50164. \u201cThere is no way we could get in front of this audience unless we were at the\u00a0<\/span>ASI Show<\/em>.\u201d<\/span><\/p>\n

The show also featured the \u201cSell to Win \u2013 Hot Markets! New Products!\u201d with ASI hosts Dave Vagnoni and Joe Haley, with Haley going head-to-head with audience members to see who could deliver the best product pitch for a $50 prize. The new Passport Plus\u2026 Ask the Supplier program delivered thousands in cash and prizes. And show attendees could relax, recharge and get their questions answered by ASI staff at the ASI Experience and ASI Family Room.<\/span><\/p>\n

\u201cEverywhere you go at the Dallas show, there are new people to meet and great connections to be made,\u201d said Timothy M. Andrews, ASI president and chief executive officer. \u201cYou can discover unique products in the morning, close a deal by the afternoon and kick back at dinner that night, knowing you\u2019ve put in the time to make the most of the show experience and really grow your business.\u201d<\/span><\/p>\n

For complete coverage of the show, including blogs and videos, visit www.asicentral.com and\u00a0<\/span>www.asishow.com<\/a>.<\/span><\/p>\n

ASI\u2019s next\u00a0large-scale trade show is\u00a0<\/span>ASI Show<\/span><\/em>\u00a0<\/span><\/em><\/span>Chicago<\/a>, Tuesday, July 12 through Thursday, July 14 at McCormick Place. This year,\u00a0<\/span>ASI Show<\/em>\u00a0<\/span>is also launching\u00a0<\/span>Engage<\/a>, a new hybrid event that combines the best of traditional trade shows, intimate hosted buyer events and roadshows. Engage West takes place Monday, March 14 through Wednesday, March 16 at the Anaheim Marriott, in Anaheim, CA and Engage East is Monday, May 9 through Wednesday, May 11, at the Marriott Marquis in New York City.\u00a0<\/span><\/span><\/p>\n

To learn more about exhibiting or sponsorship opportunities for 2016, contact Karen DiTomasso, vice president of sales, at\u00a0<\/span><\/strong>kditomasso@asicentral.com<\/a>.<\/strong>\u00a0<\/span><\/span><\/p>\n

About<\/span><\/strong>\u00a0<\/span><\/strong><\/span>ASI Show<\/span><\/strong><\/em>\u00a0<\/span><\/em><\/strong><\/span>
The\u00a0<\/span>ASI Show<\/em>\u00a0<\/span>Family of Events \u2013\u00a0<\/span>ASI Show<\/em>, fASIlitate, ASI Roadshow and Engage \u2013 fosters business-building relationships throughout the promotional products industry. The flagship\u00a0<\/span>ASI Shows<\/em>\u00a0<\/span>are large-scale convention center trade shows held in Orlando, Dallas and Chicago. fASIlitate is a three-day hosted buyer event that brings together top suppliers and million-dollar distributors for one-on-one meetings in resorts across the country. The ASI Roadshow visits 40 cities across the U.S. and Canada and is open to escorted end-buyers. Engage combines the best of all formats and features enhanced engagement among select, high-quality distributors and suppliers, with additional regional attendance and end-buyer participation. Visit\u00a0<\/span>www.asishow.com<\/a>\u00a0<\/span>for more information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Wounded vet delivers awe-inspiring keynote address at promotional products trade show DALLAS, TX \u2013\u00a0February 11, 2016\u00a0\u2013\u00a0J.R. Martinez, a U.S. Army…<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"\nASI Keynote Speaker J.R. 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