{"id":2109,"date":"2016-10-04T08:20:24","date_gmt":"2016-10-04T08:20:24","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asi-releases-dynamic-new-people-love-promos-testimonial-video\/"},"modified":"2016-10-04T08:20:24","modified_gmt":"2016-10-04T08:20:24","slug":"asi-releases-dynamic-new-people-love-promos-testimonial-video","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asi-releases-dynamic-new-people-love-promos-testimonial-video\/","title":{"rendered":"ASI Releases Dynamic New \u201cPeople Love Promos\u201d Testimonial Video"},"content":{"rendered":"<\/header>\n<\/article>\n

Happy end-users testify that logoed products are useful, effective and attractive<\/em><\/p>\n

TREVOSE, PA \u2013 April 14, 2016 \u2013<\/strong>\u00a0The Advertising Specialty Institute\u00ae<\/span>\u00a0(ASI) today released a snappy\u00a0new video<\/a>\u00a0that showcases positive consumer testimonials about the usefulness, effectiveness and attractiveness of logoed products.<\/p>\n

Click here<\/a>\u00a0to watch, share and post the 2-minute video, \u201cPeople Love Promos,\u201d which features enthusiastic testimonials like, \u201cWhen we go to dealers and I see the employees with our pens, I know they use the products.\u201d<\/p>\n

ASI visited New York City\u2019s bustling Times Square to interview people from throughout the U.S.\u00a0\u2013\u00a0<\/strong>as well as tourists from England, Ireland and Germany\u00a0\u2013\u00a0<\/strong>about promotional products they\u2019ve given or received. Their comments support findings in ASI\u2019s\u00a02016 Global Advertising Specialties Impressions Study<\/a>, which concluded that promotional products are the most highly regarded form of advertising and that 85% of people can recall the advertiser that gave them a logoed item.<\/p>\n

Testimonials from women and men, ranging in age from their 20s to their 60s, include: \u201cI own lots of branded promo products, and the firm I used to work for used lots of branded products for clients and events\u201d and \u201cYou name it, I have it. If it has a Broadway logo on it, I\u2019m happy.\u201d<\/p>\n

\u201cToo often, we substitute surveys and research for in-person conversations about promotional products,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cThe best part of our new video is that it captures the genuine love and enthusiasm people have for logoed products while showing the value the brands give them. I hope distributors post the link to this video on their websites and across their social media to help prove what we\u2019ve been saying all along \u2013 that people really love their promo products.\u201d<\/p>\n

For the 2016 version of its annual ad impressions study, ASI looked at the most influential products by state, for all 50 states, and determined differences in preferences by urban density, gender and age, which will help distributors in every county in the U.S. make targeted recommendations to clients based on location and objectives.<\/p>\n

The report also shows that the potential influence of green and made-in-the-USA products varies dramatically by region.<\/p>\n

Click here<\/a>\u00a0to read, download and share the report and infographics. Below are some report highlights:<\/p>\n