{"id":2105,"date":"2016-10-04T08:19:58","date_gmt":"2016-10-04T08:19:58","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\/"},"modified":"2016-10-04T08:19:58","modified_gmt":"2016-10-04T08:19:58","slug":"campaign-products-play-key-role-in-rise-of-trump-and-sanders","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\/","title":{"rendered":"Campaign Products Play Key Role in Rise of Trump and Sanders"},"content":{"rendered":"<\/header>\n<\/article>\n<p><em>ASI\u2019s Counselor magazine says Vermont senator spent over $7.5 million on promotional products<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 May 19, 2016 \u2013<\/strong>A new report from<em>Counselor<\/em><span>\u00ae<\/span>\u00a0magazine says the millions presidential candidates are spending on promotional products is playing a key role in the unexpected rise of Bernie Sanders and Donald Trump.<\/p>\n<p>Through February\u2019s primaries, the Vermont senator spent $7.5 million on promotional products, which makes up 6% of Sanders\u2019 total spending. The Republican billionaire spent $3.3 million, accounting for 9.8% of his total campaign spending, according to campaign reports reviewed by<em>Counselor<\/em>\u00a0Executive Editor C.J. Mittica for a May cover story, \u201c<a href=\"http:\/\/mydigitalpublication.com\/publication\/?i=297707\" title=\"Click here to read the Counselor election report\">The Election Connection<\/a>.\u201d<br \/>\u00a0<br \/>By contrast, Democratic frontrunner Hillary Clinton spent $1.3 million on campaign items through February, and former Republican challenger Ted Cruz spent $1.1 million, according to\u00a0<em>Counselor<\/em>.<\/p>\n<p>\u00a0\u201cThrough concerted marketing efforts that include savvy messaging and a heavy investment in promotional products, both Sanders and Trump wildly surpassed expectations in this campaign,\u201d said Mittica. \u201cThere\u2019s no doubt today\u2019s candidates know the high value of promotional products in catching voters\u2019 attention and getting the word out about their campaign, whether through hats and T-shirts or yard signs and buttons.\u201d<\/p>\n<p><em>Counselor\u00a0<\/em>magazine is published by the\u00a0<a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><span>\u00ae<\/span>\u00a0(ASI). The magazine delivers award-winning content to executive-level distributors and small-business owners throughout the $22 billion promotional products industry. The\u00a0<a href=\"http:\/\/mydigitalpublication.com\/publication\/?i=297707\" title=\"Read the Counselor election package\"><em>Counselor<\/em>\u00a0election cover story<\/a>includes sidebars on selling to campaigns, marketing lessons and how distributors are profiting from campaign advertising.<\/p>\n<p>According to a\u00a0<a href=\"http:\/\/www.reuters.com\/article\/us-usa-election-swag-idUSKCN0Y224N\">recent Reuters report<\/a>, spending on campaign swag by Trump and Sanders may have reached record levels, with nearly $20 million spent to date on campaign hats, T-shirts, bumper stickers and other merchandise. The promotional products are either given away at campaign events or sold through the candidates\u2019 campaign stores.<\/p>\n<p>The official Trump campaign store features a variety of promotional products, including apparel priced from $18-$55 and caps with his popular \u201cMake America Great\u201d slogan. Sanders\u2019 official store offers dozens of items, like a $15 \u201cFeel the Bern\u201d coffee mug and $15 \u201cBabies for Bernie\u201d bib, along with a \u201cPride Collection\u201d of rainbow-centric items.<\/p>\n<p>The Hillary Clinton campaign store features the widest array of branded items, including a $5 \u201cWoman Card,\u201d $35 cellphone case and $55 \u201cA Woman\u2019s Place is in the White House\u201d pillow.<\/p>\n<p>Promotional products are items like pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with a logo or slogan and often given away by candidates, companies, schools and nonprofits to advertise their brand and events and to thank employees and clients.<\/p>\n<p><strong>For more information, contact\u00a0<em>Counselor\u00a0<\/em>Executive Editor C.J. Mittica at\u00a0<a href=\"mailto:cmittica@asicentral.com\">cmittica@asicentral.com<\/a><\/strong>.<strong>To<\/strong>\u00a0<strong>advertise in ASI\u2019s magazines, contact Matt Barnes, ASI\u2019s vice president of publishing and media services, at\u00a0<\/strong><a href=\"mailto:mbarnes@asicentral.com\"><strong>mbarnes@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>The\u00a0<a href=\"http:\/\/www.asicentral.com\/\" title=\"Click here for more info on ASI\">Advertising Specialty Institute<\/a>\u00a0(ASI<span>\u00ae<\/span>) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP<span>\u00ae<\/span>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI\u2019s Counselor magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:\u00a0<a href=\"http:\/\/www.asicentral.com\/\">www.asicentral.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASI\u2019s Counselor magazine says Vermont senator spent over $7.5 million on promotional products TREVOSE, PA \u2013 May 19, 2016 \u2013A&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campaign Products Play Key Role in Rise of Trump and Sanders &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign Products Play Key Role in Rise of Trump and Sanders\" \/>\n<meta property=\"og:description\" content=\"ASI\u2019s Counselor magazine says Vermont senator spent over $7.5 million on promotional products TREVOSE, PA \u2013 May 19, 2016 \u2013A...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T08:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"Campaign Products Play Key Role in Rise of Trump and Sanders\",\"datePublished\":\"2016-10-04T08:19:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\\\/\"},\"wordCount\":572,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/campaign-products-play-key-role-in-rise-of-trump-and-sanders\\\/\",\"name\":\"Campaign Products Play Key Role in Rise of Trump and Sanders &#8226; 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