{"id":2096,"date":"2017-04-04T08:43:48","date_gmt":"2017-04-04T08:43:48","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/corporate-gifts-and-incentive-products-coming-to-esp\/"},"modified":"2017-04-04T08:43:48","modified_gmt":"2017-04-04T08:43:48","slug":"corporate-gifts-and-incentive-products-coming-to-esp","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/corporate-gifts-and-incentive-products-coming-to-esp\/","title":{"rendered":"Corporate Gifts And Incentive Products Coming To ESP"},"content":{"rendered":"<\/header>\n<\/article>\n

ASI helping promotional products distributors break into lucrative incentive market<\/em><\/p>\n

TREVOSE, PA \u2013 July 6, 2016 \u2013<\/strong>The\u00a0Advertising Specialty Institute<\/a>\u00ae<\/span>\u00a0(ASI) today announced over\u00a050,000 corporate gifts and incentive products<\/a>\u00a0from top suppliers will soon be available to promotional product distributors in ASI\u2019s technology platform, ESP\u00ae<\/span>.<\/p>\n

ASI joined forces with RepLink to feature more corporate gifts and incentives in ESP, which manages the promotional industry\u2019s entire supply and marketing chain. RepLink is the incentive industry\u2019s merchandise database, linking top incentive suppliers, their reps and promotion and incentive companies in the $76.9 billion corporate gifts and incentive industry. These popular brand-name products are used to recognize and reward employees and customers in employee safety, sales incentives, customer loyalty and wellness campaigns.<\/p>\n

The additional corporate gifts and incentive products will be available in ESP in August, allowing distributors to choose from a world-class selection of merchandise. ASI will offer demonstrations at\u00a0ASI Show<\/em>\u00ae<\/em>\u00a0Chicago<\/a>, on Wednesday, July 13, and Thursday, July 14, at\u00a0McCormick Place<\/a>.<\/p>\n

\u201cAs a dedicated and innovative industry leader, ASI is doing everything it can to help distributors build their business by offering a full slate of opportunities to tap into the fast-growing corporate gifts and incentive industry,\u201d said Timothy M. Andrews, president and chief executive officer of ASI. \u201cAdding products from RepLink to ESP is a huge first step in a multi-pronged effort to expand and grow the promotional products industry by introducing it to a lucrative new market.\u201d<\/p>\n

\u201cRepLink is pleased to provide access to brand-name incentive merchandise from our industry database,\u201d said Jon Hanson, CEO of RepLink. \u201cWe are proud that these products from the industry\u2019s top suppliers represent the popular items most frequently redeemed in incentive programs.\u201d
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ASI is also partnering with the Incentive Marketing Association (IMA) and the Incentive Manufacturers and Representative Alliance (IMRA), a strategic industry group of the IMA, to present incentive products to exhibitors and attendees at ASI\u2019s Chicago trade show.<\/p>\n

\u201cMany of us who sell well-known brand merchandise have been working with ASI distributors for years,\u201d said Spencer Toomey, IMA president. \u201cThis new relationship between ASI and RepLink will allow us to reach a broader audience and make it easier for the distributors that we are already working with to see our new styles and promotions and stay current with our regular merchandise.\u201d
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Distributors who upgrade their current ESP Web\u00ae license can add corporate gifts and incentives to their line to help increase their client base. To educate over 160,000 distributor sales reps throughout North America on the benefits of selling incentives and corporate gifts, ASI offers:<\/p>\n