{"id":2089,"date":"2017-04-04T08:43:37","date_gmt":"2017-04-04T08:43:37","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/bic-graphic-now-directly-connected-to-asis-esp\/"},"modified":"2017-04-04T08:43:37","modified_gmt":"2017-04-04T08:43:37","slug":"bic-graphic-now-directly-connected-to-asis-esp","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/bic-graphic-now-directly-connected-to-asis-esp\/","title":{"rendered":"BIC Graphic Now Directly Connected to ASI&#8217;s ESP"},"content":{"rendered":"<\/header>\n<\/article>\n<p><em>Distributors can submit online orders that reflect real-time inventory and order status<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 September 12, 2016 \u2013<\/strong>The\u00a0<a href=\"http:\/\/www.asicentral.com\/\">Advertising Specialty Institute<\/a><span>\u00ae<\/span>\u00a0(ASI) today announced Top 40 supplier BIC Graphic and its proprietary brands, BIC<span>\u00ae<\/span>\u00a0and Norwood<span>\u00ae<\/span>, are now directly connected to ASI\u2019s ESP<span>\u00ae<\/span>.<\/p>\n<p>Distributors can now submit orders for BIC (asi\/40480) and Norwood (asi\/74400) products directly from the ESP Web<span>\u00ae<\/span>platform, eliminating the need to send orders via email, fax or phone. In addition, distributors can now check inventory levels in real time for those products and receive real-time order status updates directly from the suppliers \u2013 all in ESP.<\/p>\n<p>With 2015 sales of $321.2 million, BIC Graphic ranked No. 4 on ASI\u2019s most recent annual Top 40 ranking of the biggest companies in the $22 billion promotional products industry.<\/p>\n<p>\u201cWe are excited to add real-time information about order status and inventory to the ASI technology platform,\u201d said Tim Nale, director of IT for BIC Graphic North America. \u201cPutting this information at the distributors\u2019 fingertips provides a real advantage to them. The addition of well-formed electronic orders speeds the process and reduces errors, both great wins for our customers. The collaborative nature of ASI\u2019s technology team made this a good experience for all involved.\u201d<\/p>\n<p><span>As of today, over 75 suppliers \u2013 a mix of Top 40, mid-sized and small companies \u2013 are in the process of integrating with ESP, with more than 30 suppliers already offering live inventory.<\/span><\/p>\n<p>On September 15, suppliers can join an online town hall with ASI Chief Technology Officer Armughan Rafat and BIC Graphic\u2019s Tim Nale to view a live demonstration of direct integration with ESP. Throughout the 30-minute webinar, ASI technology experts will be on hand to answer questions submitted by participants. Afterward, suppliers are welcome to join ASI\u2019s waiting list for integration.<\/p>\n<p><a href=\"https:\/\/attendee.gotowebinar.com\/register\/5100731574817044737\"><strong>Click here<\/strong><\/a><strong>\u00a0to join the Thursday, September 15, town hall webinar, taking place from 1-1:30 p.m. ET. The recorded webinar will also be posted to ASI\u2019s website,\u00a0<\/strong><a href=\"http:\/\/www.asicentral.com\/\"><strong>www.asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p>\u201cDirect integration in ESP represents nothing less than the future of the promotional product industry and ASI is moving as fast as possible to bring suppliers of all sizes on board, reducing response time and increasing efficiency throughout the industry,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.<\/p>\n<p>As suppliers become e-commerce-enabled in the new ESP platform, distributors will be able to seamlessly place orders and receive status updates directly from suppliers without leaving ESP.<\/p>\n<p>ASI distributors are now enjoying the benefits of the new\u00a0<a href=\"http:\/\/support.asicentral.com\/mktg\/mktgasp\/446-2101\/\">ESP CRM and Orders<\/a>, which allows distributors to easily add existing contacts and view all past conversations by clicking on a company\u2019s profile, where all orders, quotes and shared presentations pop into view, simplifying re-orders.<\/p>\n<p>Since it\u2019s synced with ESP\u2019s robust product database, the new ESP Orders auto-populates all product data, eliminating rekeying of information.<\/p>\n<p>Suppliers tell ASI that about 70% of promotional product orders sent by distributors are incomplete, leading to numerous emails and follow up phone calls. When they manage all daily business operations in ESP, viewing inventory and product info at a glance, distributors can save an estimated 45 minutes per day, thanks to increased efficiencies.<\/p>\n<p><strong>For more information on integration, contact Christy Tramdaks, ASI\u2019s director of integration solutions, at\u00a0<\/strong><a href=\"mailto:ctramdaks@asicentral.com\"><strong>ctramdaks@asicentral.com<\/strong><\/a><strong>.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>The\u00a0<a href=\"http:\/\/www.asicentral.com\/\" title=\"Click here for more info on ASI\">Advertising Specialty Institute<\/a>\u00a0(ASI<span>\u00ae<\/span>) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP<span>\u00ae<\/span>, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI\u2019s\u00a0<em>Counselor<span>\u00ae<\/span><\/em>\u00a0magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:\u00a0<a href=\"http:\/\/www.asicentral.com\/\">www.asicentral.com<\/a>.<\/p>\n<p><strong>About BIC Graphic<\/strong><br \/>BIC Graphic is a leading supplier in the promotional products industry offering the most comprehensive product assortment with the widest variety of decoration methods. In addition to the BIC<span>\u00ae<\/span>\u00a0collection of products, BIC Graphic offers well-known, proprietary brands such as Norwood<span>\u00ae<\/span>, KOOZIE<span>\u00ae<\/span>, Atchison<span>\u00ae<\/span>, Triumph<span>\u00ae<\/span>\u00a0and JAFFA<span>\u00ae<\/span>. They also offer prestigious partner brands such as myCharge<span>\u00ae<\/span>, Cool Gear<span>\u00ae<\/span>, Cocoon<span>\u00ae<\/span>, Leatherman<span>\u00ae<\/span>\u00a0and several golf brands. Visit\u00a0<a href=\"http:\/\/www.bicgraphic.com\/\">www.bicgraphic.com<\/a>\u00a0to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Distributors can submit online orders that reflect real-time inventory and order status TREVOSE, PA \u2013 September 12, 2016 \u2013The\u00a0Advertising Specialty&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BIC Graphic Now Directly Connected to ASI&#039;s ESP &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/bic-graphic-now-directly-connected-to-asis-esp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIC Graphic Now Directly Connected to ASI&#039;s ESP\" \/>\n<meta property=\"og:description\" content=\"Distributors can submit online orders that reflect real-time inventory and order status TREVOSE, PA \u2013 September 12, 2016 \u2013The\u00a0Advertising Specialty...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asicentral.com\/press-releases\/bic-graphic-now-directly-connected-to-asis-esp\/\" \/>\n<meta property=\"og:site_name\" content=\"ASI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adspecialtyinstitute\" \/>\n<meta property=\"article:author\" content=\"#\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T08:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asicentral.com\/wp-content\/uploads\/2023\/10\/asi-logo-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1218\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jthies@asicentral.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@#\" \/>\n<meta name=\"twitter:site\" content=\"@asicentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jthies@asicentral.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/bic-graphic-now-directly-connected-to-asis-esp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/bic-graphic-now-directly-connected-to-asis-esp\\\/\"},\"author\":{\"name\":\"jthies@asicentral.com\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/#\\\/schema\\\/person\\\/8caad98d2bfb178b4abbfd8766c7932a\"},\"headline\":\"BIC Graphic Now Directly Connected to ASI&#8217;s ESP\",\"datePublished\":\"2017-04-04T08:43:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/bic-graphic-now-directly-connected-to-asis-esp\\\/\"},\"wordCount\":739,\"publisher\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/bic-graphic-now-directly-connected-to-asis-esp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asicentral.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/asi-logo-1.jpg\",\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/bic-graphic-now-directly-connected-to-asis-esp\\\/\",\"url\":\"https:\\\/\\\/asicentral.com\\\/press-releases\\\/bic-graphic-now-directly-connected-to-asis-esp\\\/\",\"name\":\"BIC Graphic Now Directly Connected to ASI's ESP &#8226; 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