{"id":2079,"date":"2017-04-04T08:42:19","date_gmt":"2017-04-04T08:42:19","guid":{"rendered":"https:\/\/asi2.wpenginepowered.com\/uncategorized\/asis-counselor-magazine-names-promo-industrys-most-powerful-people-of-2016\/"},"modified":"2025-07-31T09:28:13","modified_gmt":"2025-07-31T13:28:13","slug":"asis-counselor-magazine-names-promo-industrys-most-powerful-people-of-2016","status":"publish","type":"post","link":"https:\/\/asicentral.com\/press-releases\/asis-counselor-magazine-names-promo-industrys-most-powerful-people-of-2016\/","title":{"rendered":"ASI&#8217;s Counselor Magazine Names Promo Industry&#8217;s Most Powerful People of 2016"},"content":{"rendered":"<p><em>Hit Promotional Products President C.J. Schmidt is No. 1<\/em><\/p>\n<p><strong>TREVOSE, PA \u2013 November 11, 2016 \u2013<\/strong>The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI) today named the\u00a050 most influential business leaders\u00a0in the $22 billion promotional products industry, topped this year by Hit Promotional Products President C.J. Schmidt.<\/p>\n<p>\u201cPosting record-breaking growth every year since 2010, our industry is a genuine marketing powerhouse that impacts millions of consumers and companies across the globe,\u201d said Timothy M. Andrews, president and chief executive officer of ASI.\u00a0\u201cAnd the top 50 on ASI\u2019s annual list represent the key people and organizations whose decisions and actions will impact the direction of our industry for years to come.\u201d<\/p>\n<p>The Power 50 rankings are determined by editors of ASI\u2019s\u00a0<em>Counselor<\/em><em>\u00ae<\/em>\u00a0magazine, along with results of a survey of the industry and the Power 50 themselves rating whether each person on last year\u2019s list has gained or lost influence over the past 12 months.<\/p>\n<p>Schmidt has climbed the Power 50 list since his debut in 2010, ranking No. 34. Now in the No. 1 spot, \u201cIt\u2019s no surprise that his meteoric rise to the Power 50 top spot matches the scintillating growth of his company,\u201d said C.J. Mittica, executive editor of\u00a0<em>Counselor<\/em>. \u201cHit has more than doubled its sales in the last five years, and has become the fifth-largest supplier in the industry.\u201d<\/p>\n<p>Hit has evolved into a dominant player while expanding into new product categories (apparel included), and both Schmidt\u2019s Power 50 peers and the industry at large recognize his significant and growing influence.<\/p>\n<p>The high-ranking executives on the 2016 Power 50 list were recognized at a celebratory dinner during the 10th anniversary of the\u00a0ASI Power Summit,\u00a0held November 3-4 at the National Doral resort in Miami, FL, and attended by entrepreneurs, multinational CEOs and small-business owners throughout the promotional products industry. Speakers included keynoter Dawn Hudson, chief marketing officer for the National Football League, Kam Diba, founder of Reverge VR, and ASI\u2019s 2016\u00a0<em>Counselor<\/em>\u00a0Person of the Year, Chuck Fandos, CEO of Brand Addition US.<\/p>\n<p>The top-ranked executives on the 2016\u00a0<em>Counselor<\/em>\u00a0Power 50 list are:<\/p>\n<ul>\n<li>C.J. Schmidt, Hit Promotional Products, asi\/61125<\/li>\n<li>Kevin Lyons-Tarr, 4imprint, asi\/197045<\/li>\n<li>Norm Hullinger, alphabroder, asi\/34063<\/li>\n<li>Marty Lott &amp; Jeremy Lott, SanMar, asi\/84863<\/li>\n<li>Greg Muzzillo &amp; Vera Muzzillo, Proforma, asi\/300094<\/li>\n<li>Gene Colleran &amp; David Nicholson, Polyconcept North America<\/li>\n<li>Marc Simon, HALO Branded Solutions, asi\/356000<\/li>\n<li>Gene Geiger and Jo-an Lantz, Geiger, asi\/202900<\/li>\n<li>Rich Witaszak, Staples Promotional Products, asi\/120601<\/li>\n<li>Jeff Lederer, Prime Line, asi\/79530<\/li>\n<\/ul>\n<p>Click here to read\u00a0the entire Power 50 list.<\/p>\n<p>This year, six newcomers hit the annual list:<\/p>\n<ul>\n<li>No. 13: Kevin Plank, Under Armour<\/li>\n<li>No. 19: Don LeBlanc, Vistaprint<\/li>\n<li>No. 34: Brandon Mackay, SnugZ, asi\/88060<\/li>\n<li>No. 43: Heather Sanderson, Overture Promotions, asi\/288473<\/li>\n<li>No. 45: Forrest Fairley, Safeguard, asi\/316203<\/li>\n<li>No. 50: Chelsea Grayson, American Apparel, asi\/35297<\/li>\n<\/ul>\n<p>Learn more about the Power 50\u00a0in the December online and print editions of\u00a0<em>Counselor<\/em>\u00a0magazine. Published 13 times a year by ASI, the Jesse H. Neal award-winning\u00a0<em>Counselor\u00a0<\/em>magazine has served as the voice of the promotional products industry for 60 years. The magazine has recognized the industry\u2019s Power 50 every year since 2006.<\/p>\n<p>Andy Cohen is ASI\u2019s vice president of editorial and marketing services. ASI publishes\u00a0four magazines<span style=\"text-decoration: underline;\">,<\/span>\u00a0six catalogs\u00a0and\u00a0nine digital newsletters. ASI\u2019s growing magazine circulation is audited, which ensures the quality of the readership, and\u00a0<em>Counselor<\/em>\u00a0magazine\u2019s collection of \u201ctop\u201d lists \u2013 including the Top 40 distributors and suppliers \u2013 are now the industry standard.<\/p>\n<p><strong>For more info about the\u00a0<em>Counselor\u00a0<\/em>Power 50 list contact C.J. Mittica at cmittica@asicentral.com.<\/strong><\/p>\n<p><strong>About ASI<\/strong><br \/>\nThe\u00a0Advertising Specialty Institute\u00a0(ASI\u00ae) serves a network of 23,500 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI\u2019s flagship product, the technology platform ESP\u00ae, manages the industry\u2019s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI\u2019s\u00a0<em>Counselor<\/em>\u00ae\u00a0magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the \u201cBest Places to Work\u201d in Philadelphia and Bucks County, PA. For more info:\u00a0www.asicentral.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hit Promotional Products President C.J. Schmidt is No. 1 TREVOSE, PA \u2013 November 11, 2016 \u2013The\u00a0Advertising Specialty Institute\u00ae\u00a0(ASI) today named&#8230;<\/p>\n","protected":false},"author":7,"featured_media":1482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASI&#039;s Counselor Magazine Names Promo Industry&#039;s Most Powerful People of 2016 &#8226; ASI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asicentral.com\/press-releases\/asis-counselor-magazine-names-promo-industrys-most-powerful-people-of-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASI&#039;s Counselor Magazine Names Promo Industry&#039;s Most Powerful People of 2016\" \/>\n<meta property=\"og:description\" content=\"Hit Promotional Products President C.J. 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